“Now that you are 80, you must know the secret of life. What is it?”
Moore paused ever so slightly, with just enough time to smile before answering.
“The secret of life,” he mused, “is to have a task, something you do your entire life, something you bring everything to, every minute of the day for your whole life. And the most important thing is: It must be something you cannot possibly do.”
The sculptor’s remarks represent a nicely packaged theory of a productive life: Throw yourself into something big that you believe in. Obsessively dedicate your life’s work to it. And make damn sure it’s ambitious enough to stretch you to the limits.
It’s a philosophy that has become the motivation for an increasingly larger pool of MBAs that is helping to fuel a boom in social entrepreneurship. As greater numbers of young people dedicate themselves to social enterprise, more and more business schools are also getting into the act. Northwestern’s Kellogg School of Management now dangles $80,000 in seed money to a graduating student who launches a non-profit straight out of school that can compete for the prize. Berkeley’s Haas School has partnered with McKinsey & Co. so that McKinsey consultants act as coaches to student teams who do pro-bono work for local non-profits. Harvard Business School now says that it has about 90 faculty members–more than most schools have faculty–engaged in social enterprise research, teaching and programs. Since 1993, more than 500 books and case studies have been published by Harvard professors on social enterprise. “Interest in social entrepreneurship has exploded in recent years,” says Kim Corfman, vice dean for MBA Programs at New York University’s Stern School of Business. “We are seeing it in applications, in memberships in these clubs, and in volunteer service.”
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Inspired by what Muhammad Yunus’ Grameen Bank has achieved in micro-finance and the remarkable results of Wendy Kopp’s Teach for America in education, many young people today see the MBA as a springboard into the social sector.
What can a would-be social entrepreneur learn in a business school largely designed for the for-profit world? Greg Dees, co-founder of Duke University’s Center for the Advancement of Social Entrepreneurship, puts it this way: “We’re not teaching them to have the personal characteristics required to be a successful social entrepreneur any more than a music teacher teaches the personal characteristics to be a gifted musician,” he said in a recent interview. “However, good teachers do more than teach. They also coax, encourage, inspire, reward, and model the kinds of characteristics associated with success. Though we don’t teach courage, for instance, we can inspire potential social entrepreneurs to act with courage by exposing them to people like themselves who have started social ventures. A teacher can draw out the potential of a student to be a social entrepreneur and most human beings have that potential if they want to exercise it.”
Truth is, the MBA degree has become increasingly versatile and is held by many well-known social entrepreneurs. A large number of high-profile social enterprises are led and championed by MBAs, from Habitat for Humanity International, Acumen Fund, and Alzheimer’s Association to the Center for Applied Philanthropy, Children’s Cancer Research Fund, and World Vision.
Which schools have the best programs to train social capitalists? For years, Yale University’s School of Management and Stanford’s Graduate School of Business had been the two big pioneers in this field. Stanford’s launched its now well-known Public Management Program in 1971. From its start in 1976, Yale’s Management School defined its mission differently from any other business school: to educate not only business leaders but also leaders for society.
Since that time, however, many other business schools have gotten into the social enterprise game, with full-fledged programs, concentrations, social venture plan competitions, and global experiences. The Skoll Center for Social Entrepreneurship at Oxford’s Said Business School is a solid example of a relatively new program that is attracting the best and brightest to the social sector. It was founded in 2003 with a generous grant–the largest funding ever received by a business school for an international social entrepreneurship program–from Stanford MBA Jeff Skoll, the founding president of eBay. Each year, the center hands out fully-funded MBA scholarships to five highly impressive candidates who are named Skoll Skollars. In just seven years, the program has established itself as one of the best in the world.