Poets and Quants

The Top 100 U.S. MBA Programs of 2011

by John A. Byrne

Harvard Business School retains its No. 1 ranking in the new 2011 PoetsandQuants list of the best MBA programs in the U.S.

Dimming prospects of employment on Wall Street may be causing some jitters on campus, but the mood at the Harvard Business School is decidedly upbeat. Many students came back from their summer internships with lucrative job offers in hand, and for the first time in the school’s history, the entire first year class of some 900-plus MBA students is about to embark next month on an eight-day global immersion experience.

“We are feeling the pressure of final exams and projects,” says Jehan deFonseka, a second-year student who is also editor of The Harbus, the B-school’s student newspaper. “One of my professors, Joe Lassiter, gave us the advice, “Die exhausted, not bored.” So far, this year has lived up to that belief.”

And now the school is about to get a pre-holiday present of sorts. For the second consecutive year, Harvard Business School bested all other business schools for having the best MBA program in the U.S., according to the new 2011 ranking by PoetsandQuants.

Like the first last year, this second annual P&Q list is a composite of the five major MBA rankings published by Bloomberg BusinessWeek, The Economist, The Financial Times, Forbes, and U.S. News & World Report. The ranking takes into account a massive wealth of quantitative and qualitative data captured in the five major lists, from surveys of corporate recruiters, MBA graduates, deans and faculty publication records to median GPA and GMAT scores of entering students as well as the salary and employment statistics of the latest graduating class.

THE P&Q COMPOSITE LIST TENDS TO ELIMINATE THE ANOMALIES IN OTHER RANKINGS

By blending these rankings using a system that takes into account each of their strengths as well as their flaws, we’ve come up with what is arguably the most authoritative ranking of MBA programs published. The list, which includes the recently released 2011 rankings by The Economist, tends to eliminate anomalies and other statistical distortions that often occur in a single ranking. In any case, the ranking measures the overall quality and reputation of the flagship full-time MBA programs at the schools, rather than the schools themselves.

Right behind Harvard is a familiar group of world-renown schools whose MBAs have long represented the best and brightest in business. Stanford Graduate School of Business is second, the University of Chicago’s Booth School of Business is third, the University of Pennsylvania’s Wharton School is fourth, and New York’s Columbia Business School rounds out the top five.

Among the top ten, eight schools retained their rankings from last year. The two exceptions: MIT Sloan moved up to a fifth place tie with Columbia Business School from eight last year, largely due to a significantly improved ranking from Forbes. Dartmouth College’s Tuck School, despite receiving a No. 1 rank from The Economist this year, slipped two places to a rank of eighth from sixth, primarily because the school fell several places in the rival Forbes ranking. Poets&Quants’ ranking of the 50 best MBA programs outside the U.S. will be released shortly.

A FAR MORE STABLE–AND ULTIMATELY MORE CREDIBLE–RANKING OF THE BEST MBA PROGRAMS

Compared to most other rankings, the P&Q analysis leads to a far more stable–and therefore more credible–list. Only 11 of the 100 ranked U.S. schools experienced double-digit changes. In some other rankings as many as one out of three or four schools randomly dive or rise by ten or more places in a 12-month period, even though there have been no significant changes in the quality of the schools. In the P&Q ranking, not a single MBA program ranked in the top 25 had a double-digit increase or decline. In fact, 16 of the 25 schools had no changes in rank at all and another three schools moved just one place up or down (see table of top 25).

Among the top-tier 25 schools, the most notable improvements occurred at the University of Wisconsin at Madison, which moved up six places to a rank of 24 from 30th a year ago, and at Vanderbilt University’s Owen School, which inched up three spots to 25 from 28 a year earlier. New York University’s Stern School, meantime, slipped three positions to a rank of 15 this year from 12th in 2010.

Bigger changes were most likely to occur further down the list, where the qualitative differences among the business schools aren’t nearly as great as they are at the top of the ranking. So small changes often can cause outsized results because the schools are so close together in overall quality—especially “quality” as it can be discerned by an external ranking. In these cases, the most significant changes tended to occur at schools which were either added or dropped from one of the major rankings in the past year.

BIGGER CHANGES TEND TO OCCUR FURTHER DOWN THE P&Q LIST

Washington University’s Olin School, for example, plummeted 15 places to 41 from 26 because it fell off the top 100 list compiled by The Financial Times, while also losing ground in two others rankings by Forbes and U.S. News & World Report. Similarly, Ohio State’s Fisher School of Business climbed 14 spots to 26th from 40th in 2010 by improving in the Forbes ranking and getting onto both The Economist and The Financial Times’ rankings. The school had been excluded from those lists a year earlier.

What’s most surprising is what you can’t see. It’s the University of Chicago’s continuing emergence as a powerhouse business school. While the school still ranks third as it did in our last ranking, it has gained significant ground. The index score for Booth this year is 98.5, just .3 behind Stanford Graduate School of Business. A year ago, the difference in the index score between Stanford and Chicago was twice that level. If Poets&Quants kept its methodology the same, Chicago would would have nudged aside Stanford as the No. 2 school in the ranking. Because P&Q decreased the weight of BusinessWeek’s ranking (to 25% from 30%) and increased the weight of U.S. News’ ranking (to 25% from 20%), Stanford maintained its 2010 position.

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  • lowe

    True but one needs to take into account the GMAT score requirements as well. Stern has 720 GMAT and 14% Selectivity and 4.5k+ applicants, therefore it satisfies all 3 criteria. However, the other schools do not. That’s why some people in this blog have been surprised by the rather severe discount of Stern’s ranking despite being highly competitive across all aspects. Very good discussion and analysis by the way very much appreciated.

  • Bostonian

    Guys, are you aware that Stern is the ONLY university with 3 Nobel price winners on its active faculty? They just received one last month. Is this school ranked # 15?

  • Birchtree

    lowe I appreciate the dialogue as well and certainly can understand why some question different o unexpected results. Stern is an exceptional school that has many compelling reasons to support it’s place in the top tier of business schools. I believe that time will allow Stern and others schools to move/be recognized within different rankings according to their own results and opinion. Again, this P&Q ranking, which I admire, weights 3 rankings (BW, Forbes, and USN) mot significantly. Accordingly and with respect to Stern, since they were ranked 18th in two of those rankings-15th in P&Q seems reasonable. What I am not saying is that Stern deserved to be 18th in those two rankings…I would have ranked them higher if I were doing the job, but P&Q is just using those ready established numbers. Perhaps the fight is with BW and Forbes not P&Q? Thanks everyone…

  • Waleed Khawaja

    I expected chicago booth to close the gap at the top two bschools, and it has. the recognition and power of its mba program is definitely increasing, but for its brand name to be as strong as HSW worldwide is just a function of time.

  • new guy

    I agree that Stern should be in the top 10; however if you look at NYU’s yield, its a bit lower than the other top ranked schools (note – yeild = the percent of students that get into NYU and agree to go)

    School Yield
    Harvard 84.30%
    Stanford 79.70%
    Columbia 72.20%
    UPenn (Wharton) 71.40%
    Michigan (Ross) 70.60%
    MIT (Sloan) 64.60%
    Chicago (Booth) 60.50%
    Cornell (Johnson) 58.60%
    Northwestern (Kellogg) 58.20%
    Dartmouth (Tuck) 54.50%
    NYU (Stern) 53.00%
    Duke (Fuqua) 52.90%

  • tsiro

    New guy, thank you for the yield info. I see Stern is #11 there. What is the Yield at Yale btw?

    As for NYU debade, I also agree it is easily a top # 10 school. As for the yield I suspect that due to the fact that its selectivity and overall requirements are at IVY league level, up to and including Wharton level, I assume that those who are accepted at NYU are also accepted by top 5 schoolls and they end up chosing those vs NYU. However, those who apply to Ross, for example, with selectivity of 32%, probably apply to other schools who are equally selective but not at top 5 level, making Ross a far better selection. This may be one of the reasons. Perhaps another reason is that NYU doesnt have a real campus but has buildings spread all over? I am not sure…a third reason may be the # 15 ranking itself that affects people’s decisions?

  • Gosh

    Hello John,

    just wondering why you were using the Economist Ranking? From what I know, this ranking is not highly regarded, better than the Wall Street Journal ranking, but not that better?

  • Gosh

    BTW, could you disclose the weightings of the different rankings? Thank you John

  • This should be obvious

    I’m not sure what the confusion is, and why everyone is focusing so strongly on Stern, when it exhibits the same characteristics as Berkeley Haas. Haas has a higher GMAT/GPA average than Stern, a lower admissions rate, and UC Berkeley is overall a more influential institution from a research point of view than Stern. Yet both suffer in rankings compared to Wharton, Booth, Kellogg and Columbia; this is even more notable in Stern’s case, because of the decidedly pro-East Coast nature of the rankings. I will show you what you all seem to be missing, which “new guy” has begun to do.

    There are three key factors that affect the admissions rate, and they are not real reflections of competitiveness or quailty: yield, GMAT, and location.

    Location is the easiest: Stern and Haas are in amazing locations (The Village in Manhattan and the sunnier, wackier, more intellectual side of the Bay Area), which are a draw for students all over the East Coast and California. That drives up applicant volumes for a finite number of seats. Their locations also afford them direct access to big banks and media for Stern, and the tech culture for Haas – both appealing job markets.

    Next comes the GMAT, which accounts for 16% of their USNews raw score. A school’s ranking is the result of a joint effort across administrative departments and usually led by the dean, but where the Admissions Office can help the most is with the GMAT score. Your chances at Stern and Haas become severely handicapped with a sub-700 score, and conversely, you do yourself a real favor with a dazzling score. Compare this to HBS, which truly doesn’t care once you clear 700 and is willing to admit many in the 500 range, or to INSEAD and Wharton, which focus on subscores for competence more than the overall scores for cosmetics. All three are considered better programs than Stern and Haas.

    Finally, yield. Stern and Haas are extremely yield-conscious, as is Columbia (its 72% yield is anomalous). With so many applicants, Haas and Stern get to pick and choose who comes into the class, and they are both notorious (Stern more so) for picking and choosing based on yield, making “why this school/prove to us that you have done your homework” an INTEGRAL component of their application. They’ve already weeded out poor GMATs: yield-management immediately allows them to weed out applicants who aren’t truly passionate about their program. If someone has taken the time to properly research the program, it must be some indicator of interest, right? They don’t want to admit you if they know you’re capable of getting into Booth, Wharton or Columbia and have applied to their program as an afterthought. By fine-tuning their yield, they can ensure that they admit the minimum number of students in order to fill their class (and tuition coffers) while sporting the lowest possible acceptance rate, thereby cultivating an aura of exclusivity.

    Based on this alone, they are able to sort through high application volumes because they are reputed programs in ultra-popular locations; they use GMAT averages to boost their rankings and weed out candidates; they use demonstrated applicant interest to ration the admits they give out and ensure that they’re giving spots to students who truly want to come.

    Fine schools, but these strategies don’t really make for a Top 5 reputation, contrary to what some of you are saying. And based on the employment reports, it sounds like recruiters (who are the other half of the customer base) don’t think so either. Remember, year-after-year corporate recruiters view business schools as big-volume headhunters; schools are recognized for their ability to filter out the kind of talent that corporations want, but don’t feel like seeking out on their own. Based on who they hire, it looks like there are more than 5 programs that do a better job at enroling the kind of candidates that corporations want to hire.

  • new guy

    tsiro – good analysis. You are probably right. Yale’s yield is 45.1%.

  • http://poetsandquants.com/members/jbyrne/ John A. Byrne

    Gosh,

    BusinessWeek, U.S. News and Forbes each have a weight of 25%. The FT is at 15% and The Economist is at 10%.

  • http://poetsandquants.com/members/jbyrne/ John A. Byrne

    On NYU’s ranking: As everyone knows, the P&Q ranking is a composite rating based on the five most influential rankings of MBA programs. So it’s a reflection of the the most-followed and most-credible rankings currently published. I believe that a composite is a more accurate way to look at a school’s overall reputation and image, but like each of these rankings upon which it is based, there is no perfect ranking system.

    As for NYU’s ranking, Stern is a great school and has been a great school for a very long time. And acceptance rates are an important indicator of quality. But you have to remember that NYU is a major beneficiary of its location. A lot of applicants see New York as a highly desirable place to spend two years. It’s one of the reasons why the top schools in California–Stanford, Berkeley and UCLA–are so selective. If you put any of these schools in a less desirable locale, all of them would suffer a significant decline in application volume, including Stanford. So you can’t judge overall quality or standing merely on the basis of an acceptance rate.

  • tsiro

    Thanks to stats released by P&Q the yield % may also be affected by the % of students receiving scholarships. For instance at Ross, 75% receive scholarships- therefore the high yield above. Therefore, I think this is also a very important factor into the equation of yield %.

  • tsiro
  • http://poetsandquants.com/members/jbyrne/ John A. Byrne

    This should be obvious,

    Thanks for your really thoughtful perspective.

  • justwondering

    Why is Stern so frequently mentioned in the chat? I’ve never experienced anyone in New York caring that someone went there or being particularly impressed with the place next to the traditional top ranking schools. I don’t know what else truly matters with business school other than reputation, brand, and network. I mean, three Noble Prize winners is certainly a nice-to-have, but you can’t write that on your resume when you graduate from there….

  • Birchtree

    justwondering, I think you raise a good point regarding why so much attention on Stern. Speaking for myself only, I addressed Stern a number of times because several posters were quite upset about its placement at #15, and I am interested in that hard to define line between a school’s ranking/reputation and actual admissions selectivity-as they can be quite variable. I kept referencing Stern in my comments because of the interest displayed in these/those comments. Incidentally, I do believe that BW and Forbes under-ranked Stern by putting it at #18 in each of their respective rankings but that is neither here nor there…You make a very valid point about brand, reputation, and network, which can be very much at odds with admissions rates, Noble Prize Winners, yields etc…

  • Bostonian

    “this should be obvious” – conspiracy theory :) Did you work on admissions before?

  • Rebecca

    Hi, I wondered what the rationale is for the weighting of the ranks:

    “BusinessWeek, U.S. News and Forbes each have a weight of 25%. The FT is at 15% and The Economist is at 10%.”

    The FT’s ranking is extremely well regarded internationally, even more so than the US-centric publications. Any reason it wasn’t given equal billing given the importance of international business?

    On a related topic, do any of the rankings take into account percent of students from International locations? I wonder how international students may skew the post-graduate salaries.

    Ditto with percentage of students taking non-profit, government, or socially conscious career paths. Have you considered adding in the Aspen Institute’s Beyond Grey Pinstripes rankings?

  • http://poetsandquants.com/members/jbyrne/ John A. Byrne

    Jay,

    Truth is, there are flaws in every ranking system. The primary reason I’m giving BW a 25% weight is that it measures something that is really important and isn’t measured elsewhere or otherwise available to the general public. You can see GMAT scores, GPAs, acceptance rates, job placement success, starting pay. All that stuff is in the open marketplace and an organization ranking schools isn’t doing much work putting them into a weighting system and ranking schools by those measures as important as they are. But no one is attempting to measure what graduates think of their MBA experience nor what corporate recruiters think of the graduates they hire (yes, I know U.S. News attempts to do this last part but that is the most flawed piece of their methodology because of the way they do this survey of recruiters). So BW is putting important and differentiated information into the marketplace. Is it flawed? Yes. Is it so badly flawed that it is useless? Not at all. I totally agree that SMU has an odd rank this time around. So does SMU, by the way. I agree with you that these other quirky findings have some issues with them, too, which I’ve attempted to point out in various articles. But there is some real value here.

  • Ramses

    This should be obvious, this is a great effort but I disagree with your analysis. Haas is a good try but still makes it top 10 @ #9. NYU is a top 10 defacto. They got a 90k alumni (network) base worldwide, great placement and reputation. If they worked so immensely hard on their yield why then its only 50+% and not 60-70%? This is a bit stretched I think and therefore that’s why it has reasonably created so much discussion and attention.

  • http://poetsandquants.com/members/jbyrne/ John A. Byrne

    Rebecca,

    First, some history. It’s a dubious distinction to be sure, but I created the BusinessWeek ranking in 1988, the first regularly published rankings of business schools. I’ve been a long-time observer of graduate business education since then, writing three guidebooks for MBA education and co-authoring one for executive education. I have studied each of the major methodologies used by these five organizations to rank schools and strongly believe the FT and the Economist ranking systems to be less credible than BW, U.S. News, and Forbes. Nonetheless, the FT (which is better than The Economist) does carry considerable clout, but largely because of its brand dominance in the U.K. than for its business school methodology. Although it must be said that non-U.S. schools favor the FT methodology because it is biased in favor of non-U.S. schools. For an analysis as to why I see it this way, check out Ranking the Rankings. We also recently ran a story on the Aspen Institute’s Beyond Grey Pinstripes ranking which may interest you: Why Schools Are Saying No To Aspen

  • Snakehead

    Hi, just a quick question. What methodology are you using to create the index? I don’t understand how Wisconsin can be ranked #24 when the inputs are 30, 34, 29, 28, 31 and 27. Unlike its neighbors in your ranking (e.g., Georgetown, Vanderbilt, etc.) Wisconsin doesn’t have even one number that could pull its average up to explain its ranking.

    Thanks for shedding light on this.

  • ablabmsz

    I came to the list from a brag piece at UW’s website. It diminishes the cred of its position at 24th is higher than any of its input rankings. I see how it may have happened but it also weakens the surface validity of the list, if anyone looks down that far ;-)

  • ablabmsz

    {moderator: errors fixed below}

    I came here from a brag piece at UW’s website: It diminishes cred that its position at 24th is higher than any of its input rankings. I see how that may have happened but it also weakens the surface validity of the entire list, should anyone look down that far ;-)

  • http://poetsandquants.com/members/jbyrne/ John A. Byrne

    ablabmcz,

    Again, this is all comparative. Wisconsin’s relatively strong showing across all five rankings is what lifts it up.

  • Jose

    @Rebecca “The FT’s ranking is extremely well regarded internationally”

    I’m from a Western European country. Here FT is almost the only ranking people know about. The reason is because FT uses to rank very well European schools (and particularly the schools from my country) and because of that the ranking appears in the national newspapers every time it ranks well one of our schools. However, BW, US News, Forbes rankings didn’t use to rank international schools, or when they do, they don’t put very well our schools. Therefore, they never appear in any media here.

    In my view FT is a ranking totally flawed and many people out of the US are mislead about what schools are the best because of this crappy ranking.

  • http://poetsandquants.com/members/jbyrne/ John A. Byrne

    Snakehead,

    That’s really due to two reasons: 1) We didn’t merely merge all the ranks to come up with an overall rating, and 2) This is a dynamic list in the sense that each school is competing with each other on the basis of the assigned raw scores and not the ranks.

    Schools on each of the five major rankings were scored from a high of 100 to a low of 1, the numerical rank of the 100th school on any one list. Then, those sums were brought together, weighting the BusinessWeek ranking 25%, the Forbes ranking 25%, the U.S. News & World Report rankings 25%, the Financial Times rankings 15%, and The Economist ranking 10%. These differing weights reflect the authority and credibility we believe each of these rankings have in the business school universe.

    Using that system gave Wisconsin a score that was converted into an index with the high score being 100.0 awarded to the No. 1 school Harvard. Wisconsin scored 71.5 on this index, just above the 71.2 scored by Vanderbilt’s Owen School of Business and just below the 73.2 scored by Georgetown University’s McDonough School of Business.

  • Sean

    John, on your point of desirable location, I thought it interesting if you go through the top 25 you have schools in major cities like Atlanta, Pittsburgh, Austin, and Nashville placing on the mid to lower end of the scale. One can argue that Goizueta, CMU, McComb, and Owen churn out students that are equal to some of their counterparts and have the program/infrastructure to rival as well. But that yield (excluding scholarship effect) is really just driven by the desirability of where the school is. Who the heck wants to live in Pittsburgh? Atlanta? Yikes.

    Another point is the size of some of these schools. The rankings may not fully account (but includes implicitly through recruiter ranks, for example) for how size varies dramatically across the schools. If you believe business school is about partying, networking and learning, then it’ll make absolute sense that 900 person class Harvard is #1. But if you are more interested in intimate (100-200 per class) but high level environments to maximize learning of fundamentals (with some partying/networking thrown in), then schools like Goizueta, McDonough, and Kelley are better fits.

  • JC

    Actually, the rankings should be (if you average equally the 5 major rankings):
    1) Harvard ( 9 / 5 = 1.8)
    2) UChicago (17 / 5 = 3.4)
    3) Stanford (18 / 5 = 3.6)
    4) UPenn (22 / 5 = 4.4)

  • http://poetsandquants.com/members/spiceguy/ Alok Abhishek

    Hi John,

    Short articles linked on each of the listed school is very useful.
    I should let you know that the hyperlink for the two schools (mentioned below) takes me to apple’s website ( the url can be seen by putting mouse over the school’s name):
    26. Ohio State (Fisher)
    27. Notre Dame (Mendoza) Notre Dame,

    Thanks

  • jay

    To add on to the comment above, the Rice link also directs users to an apple page.

  • Brian

    John,

    When do you expect to release the top 50 non-US MBA programs and do you plan on making a composite US/non-US ranking?

  • http://poetsandquants.com/members/jbyrne/ John A. Byrne

    Brian,

    Shortly. We really should have released the list with the U.S. list, but fell behind. Hope to get this out by the end of the week. As for a composite list, it’s really hard to do it in a sensible way.

  • Birchtree

    John,

    Great information as usual…very much appreciated! Any new updates on timing for the new P&Q EMBA Rankings?
    Thanks Again!

  • Mike

    John:

    FYI. The link at the bottom of each page (located in the black section) to the Top 100 US Programs still links to last year’s article and rankings.

    Mike

  • kravishankar

    when will the 2012 ranking be declared

  • http://poetsandquants.com/members/jbyrne/ John A. Byrne

    Kravishankar,

    Not until November of 2012. This latest ranking was only recently published in December.

  • kravishankar

    tks. Booth is ranked 3rd as per your rating and if you take an average of all rankings it is 2nd……then why is wharton perceived above booth..

  • Vladmir

    @Kravishankar:
    Booth and Insead are two totally different schools with totally different approachs.
    Yes Booth has been rated very highly the last couple of years as per Chicago’s major push ahead on the rankings. However, Wharton is the defacto finance school of choice. I would however say that Booth will be giving CBS a run for its money. Booths faculty are world renowned and Booth has a smaller class which means it is not a factory like CBS (800+). More imp, which I’ll write abt later is how unsustainable the finance schools are. CBS has over 50% going into finance. This industry is not expanding, indeed its contracting. Booth has abt 41% so it has better options.
    Now on INSEAD VS BOOTH. Chicago vs Fonty / Sing. 1 yr vs 2 yr. Arguably the best faculty in the world vs good faculty. Finance and quant focused school with great flexibility in the curriculum vs on yr of action packed courses at Insead. Rankings wise, Insead is in a different bracket. Its like a bulge bracket (Booth) vs a UBS (super strong in Europe and Asia) but weaker in the US. But most imp of all, I think Booth will give u better options. Alot of consultancies recruit from there. You’ll get the best of both worlds from Booth. Insead will be more one dimensional. If you have offers from both, congratsulations !

  • kravishankar

    Many Thanks

  • Vladmir

    If banks were Business Schools:

    Goldmansachs —>Stanford
    JP Morgan —> HBS
    Morgan Stanley –> Wharton
    BOAML –> CBS
    BARCLAYS CAPITAL –> MIT SLOAN
    DEUSTCHE –>KELLOGG
    CITIGROUP –> BOOTH
    CREDIT SUISSE –> TUCK
    HSBC –>LBS
    UBS –> INSEAD
    LAZARD –> BERKELY
    JEFFERIES —> IESE
    NOMURA –> NYU STERN

  • jay

    Does anyone know when BW will publish its 2012 MBA rankings?

  • This should be obvious

    Vladimir, your posts don’t make sense. The banking post is particularly asinine.

  • Henry

    Hi,

    This might not be the place for this, but I was hoping to hear what Poets and Quants thought of the Tufts Fletcher School’s Master of International Business program. If anyone else can weigh in I’d really appreciate it too. Thanks.

  • Gosh

    If Booth is that great, why is it eighth in the number of applications received (less than all other top B-Scools), has a 60% yield (far below most other top schools) and has an acceptance rate that is so high compared to other top schools (22%)? My datas come from the Poetandquant website. In my opinion, with that kind of numbers, Booth is at the bottom of the top, clearly not top3 and looks more like a safety school than like a clear top3… So why do you consider it so good? Do you really think rankings are that important?? Thank you

  • D

    Gosh,

    I’m not quite sure what you’re advocating, as it seems you hate rankings but love the “prestige factor” that influences applications. To defend Booth a bit, regardless of their yield or application stats, they are clearly among the best in the game at shaping well balanced and extremely capable graduates. To a large extent, the same cannot be said for Wharton these days. Many of their recent grads that I have encountered have tried to let Wharton’s brand speak on their behalf (i.e. they couldn’t contribute much to the team, but they were also the one’s tossing out their school’s name three times a day.) With graduates like this burning their way through companies, it is only a matter of time before perceptions of a school start to change.
    Unfortunately for both Booth and Wharton, the “prestige factor” is a lagging indicator. The impact on Booth is clear, as it keeps them from being able to hold an undisputed top-3 spot for many, many years. However, the impact on Wharton is actually worse in practical terms. Top-tier business school candidates are likely going to be aware of the most recent trends with Wharton, and they are not likely to want to associate themselves with a school that is past its prime. This leaves Wharton with a less-qualified pool of applicants that are attracted primarily to the legacy brand, resulting in a future graduating class that is less likely to perform like a traditional Wharton grad and more likely to talk about being a Wharton grad. This is a vicious cycle where the prestige once associated with Wharton is cheapened by the ever increasing number of graduates who place undue emphasis on where they went to school rather than what they can do.

  • JM

    John – Can you let us know if a comprehensive list of part time program rankings is in the works? Several publications have listed these rankings, and seeing an aggregate as you have done with the FT rankings would be very helpful. I probably speak for most working professionals when I say that PT programs have become much more important over the past few years.

    Thanks.

  • Gosh

    @D

    I don’t really understand why you talk about Wharton here? My question was about Booth, not Wharton, I was wondering why Booth would be number 3 with such poor statistics? In my view it is illogical. But if you ask my opinion, then Wharton and Booth are not in the same category, as I see Booth as on par with CBS/Kellogg/MIT but not HBS/Stanford/Wharton.

    In any case, I don’t see why Wharton would have passed its prime? Do you mean because of some rankings alone? You are right, I don’t really respect rankings because they are pointless: any credible ranking should have HBS number one because what people look for is the brand, first and foremost. But none of them has HBS number one! Is it credible? No. So do you really think that if the BW ranking was ranking HBS number 10 people would not go there anymore? No, they would laugh at it and continue applying to HBS. So why should we trust them when they say Booth is number one? It is not credible at all to even pretend Booth is better than HBS/Stanford and nobody believes it. Look at the yield!

    On the other hand, if I may I think you care too much about rankings: the mere fact that Booth is number 1 of the BW ranking will not by itself make it top3, sorry. Kellogg was number 1 for years but it is still behind HBS/Stanford/Wharton because prestige is something different than % of women students, GMAT or happiness of alumnis.

    Best

  • Gosh

    I forgot: prestige is not lagging: it is actually ongoing. If Booth is going up the ladder of prestige then you would have to explain to me why both the number of applications and yield have not risen for the past 10 years… In my opinion it its precisely because Booth has everything (great facilities, great faculty, great students, great energy, great rankings) except prestige. I was in China for work last week, I talked about MBA with students and they told me they dream of HBS/Stanford/Wharton/CBS (yes I was surprised to hear CBS) but I’ve never heard Booth. Sorry but it is reality. And that will be very hard to change…

    But please don’t get me wrong: Booth is a TERRIFIC school!! I just don’t think it is top3.

    Enjoyed that discussion!
    Cheers

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