Have a friend going through a difficult breakup? Buy them a “breakup box” that includes a bunch of customized chocolates, an iTunes playlist of breakup songs, a prescription pad of suggested activities and inspiration for the first 30 days, and a box of tissues.
Need a taxi? There’s a smartphone app that finds your exact location. With a single tap on your iPhone, the closest taxi is dispatched to you in minutes. The tagline for the business: “Don’t call, don’t hail, just use Taxi Galaxi!”
They are just two of some 150 ideas for new startup businesses that are coming out of Harvard Business School’s new MBA curriculum. The startups range from one company called Kinsey that sells “premium undergarments” for men via an online site to another called 4n Friend that is creating an online network that matches language tutors with students all over the world. Kinsey’s marketing materials promote its products this way: “Underneath every man and his pants is a thirst for style.”
Most of these fledgling enterprises were launched last week by a April 18th deadline imposed by the school on the 150 six-student teams participating in the initiative. The exercise is the third part of Field Immersion Experiences for Leadership Development (FIELD), a required first-year course that spans a full academic year. The course focuses on developing small-group learning experiences that are immersive, field-based, and action-oriented.
The micro-business startups are part of the final module of FIELD. Three months ago, first-year students were assigned to teams and told to come up with a viable idea and then bring it to life with the help of an initial $3,000 in seed capital provided by Harvard Business School. After ten-minute presentations on their ideas, fellow students, acting as investors, began trading in a simulated stock market that was open for two hours. (See table below on ten of the more highly valued ideas.)
The idea given the best market reception–at least as perceived by Harvard Business School students trading in the simulated market–is IvyKids, a startup that is creating an educational iPad application that supposedly bridges the virtual and physical worlds. The team that came up with the idea has already secured funding outside of Harvard Business School and boasts an advisory board member from Disney. One of the team members has also agreed to work on the project full-time this summer rather than take a summer internship elsewhere.
“Last spring when we were designing the exercise, we looked at ourselves and said this is just crazy to have a team of six students who don’t know each other build a business when they have all this other coursework to do,” says Alan MacCormack, an adjunct professor at Harvard Business School who is one of the faculty designers of the experience. “But it’s really exceeded our expectations in terms of what we have seen teams able to achieve in three months. The diversity of these businesses is really inspirational.”
HIGHLY VALUED STARTUP IDEAS COMING OUT OF HARVARD’S FIELD 3 EXERCISE
|HBS’ Top Micro Startups||Stock Price||Description|
|IvyKids||$359||An educational iPad app that bridges virtual and physical worlds; already has an advisory board member from Disney|
|ServiceGauge||$277||Allows companies to get candid customer feedback|
|RENTective||$265||Connects out-of-town apartment seekers with locals who are paid to check out apartments they can’t personally visit|
|Bundle of Joy||$254||Sells bundles of products for expectant mothers via e-commerce platform|
|HerSaree.com||$246||Similar to HBS startup Rent the Runway, it allows online customers to rent sarees for special occasions|
|TAV Cashmere||$236||A socially responsible luxury goods company that donates portion of profits to schools in rural Mongolia|
|Go Park Go||$234||An app that connects drivers with commercial parking lots and can set real-time pricing based on parking inventory|
|TrivPals||$220||An app that allows users to play mobile trvia games with friends; first release boasts more than 11,000 questions|
|MySousChef||$180||A delivery service to make it easy to cook at home|
|Everydaydinner.com||$176||A website offering two take-out options to customers every evening|
Source: The Harbus
Notes: List is of the most highly valued microbusinesses in each Harvard Business School section. Stock price is the perceived value of the startup by fellow students in a stock market simulation