The Ideal Timetable To Do A B-School App

In this exclusive column for Poets&Quants, Fortuna admission consultants  look at some of the myths that surround the MBA admissions process – and how schools evaluate candidates.  So if you have ever asked yourself "Is it true that ...", you'll find all the myth busting answers right here.

In this exclusive column for Poets&Quants, Fortuna admission consultants look at some of the myths that surround the MBA admissions process – and how schools evaluate candidates. So if you have ever asked yourself “Is it true that …”, you’ll find all the myth busting answers right here.

How long should you take to prepare your B-school applications?

If you are tempted to throw together your MBA application the weekend before the deadline, think again. Admissions officers can easily distinguish between a hurried list of accomplishments and predictably routine career goals versus a thoughtful exploration of your personal growth, and how you intend to make an impact or transition to the next stage of your career.

And while they undoubtedly help, it is not your blue-chip employment record and stellar GMAT score that will guarantee your place, as the ding reports on Poets&Quants confirm. In a world of instant digital access and last minute bookings, you might be able to pull off a term paper, company presentation or surprise weekend before Monday morning comes around, but are unlikely to do yourself any favors with this approach when asked to describe what matters most to you (Stanford GSB), discuss how you would advance the mission of the business school (MIT Sloan), explain when you started to think differently (Chicago Booth), or choose a song that expresses who you are (UC- Berkeley Haas).

With so many schools looking to understand your motives to pursue not just any MBA degree, but their MBA, it’s not a bland response about a particular course that is featured on the school’s MBA homepage, hommage to the school’s reputation, or a friend who is currently studying at the school that is going to make you stand out in a competitive applicant pool.


You thought it was an urban myth that candidates apply to Wharton with an essay that refers to why they want to go to Columbia? As former directors and associate directors from the top schools, our team at Fortuna Admissions have all read applications that make this mistake, or confuse an application deadline with a birth date. Beyond an admissions policy that systematically rejects applicants who are only a few days old, such oversights were often part of a wider application that was clearly compiled in hurry. Too often, we were obliged to turn down a candidate who had done a shoddy, last-minute job on his application, even when we could see that the fundamentals were good, because presentation and preparation are important, especially in a highly competitive admissions game.  This kind of preparation indicates to the admissions officers that the process, as well as the content, matters to the applicant.

There are plenty of analogies that describe the need to take time to prepare for an event or particular project – training to run the marathon or acclimatizing to climb a mountain come to mind. But maybe the triathlon is a little closer to the mark, given that the event involves three distinct disciplines. You might be ahead of the field after the swimming section, but fall behind on cycling or run out of steam on the concluding run to the line.

When it comes to business school, you can’t afford to count on grade point average alone to give you academic credibility, when there is work to do to deliver a competitive GMAT score. And remember that there are hundreds of others with shiny red bicycles from McKinsey, Goldman or Google, and perhaps they will outrace you. Furthermore, a lackluster or impersonal recommendation is a bit like finding all your effort going to waste as you struggle with leg cramp at the end of the race. On the other hand, careful planning can make the difference to help you cross the finish line.

  • Deborah

    You should aim to take the GMAT a few months earlier than July. Most of my clients end up taking at least twice, and you want to have time in the event that happens. I also recommend that my clients are completely done with the GMAT before working on essays. That way they are sure they are targeting schools at which they are competitive and they can put all of their attention on the essays.

  • Caroline

    Hi Simone_Q, the introduction of the 4th round is really designed to give more flexibility to candidates (more options for when to apply and when to get your final decision). In fact, INSEAD used to have a 4th round, and we suspended it a few years ago for workload management reasons, however the intention was always to re-introduce the 4th round once internal systems allowed. Happy to discuss INSEAD further (via I was Director of Admissions at INSEAD for several years. Caroline.

  • simone_Q

    Dea John,

    could P&Q comment on the latest development on INSEAD admission process? they added new round, a fourth one, to the original three round of applications deadlines. What does that mean from an admission pointview?

  • Emeralds

    The timeline makes sense if you haven’t begun preparation for B-School, but it is exaggeratedly short in comparison to what a proper schedule should be. I have been working towards B-School for at least the past two years.

    I have analyzed and written down my strengths/weaknesses.
    I have prepared major life events and bulleted what they highlight about myself.

    These are just a few small things that I have done to prepare, and they have taken a long time and a lot of revisions.

    If you are here in Mid May, haven’t done any prep work, and want to get into a top university, do yourself a favor and evaluate whether you should really be applying this fall. It is a large commitment, and the self evaluation period will help you to strengthen long term goals and determine if an MBA is the proper path towards them.

  • Awhatsmith

    I’d advise taking the GMAT first, then the candidate knows what schools s/he has a good shot at.

  • Rajendra

    It should be well written application, whatever time or stage of the application process. A bad application can be written at the beginning too. Everyone has own way.