25 Essential Business MOOCs For June

Advanced Competitive Strategy

School: Ludwig-Maximilians-UniversitƤt MĆ¼nchen (LMU)

Platform: Coursera

Link: Advanced Competitive Strategy

Start Date: June 30, 2014 (7 Weeks)

Workload: 2-4 Hours Per Week

Instructor: Tobias Kretschmer

Credentials: Kretschmer teaches in the areas of strategy, technology, and operations at LMU, where he specializes in high tech industries. A Ph.D. in Economics, Kretschmer has previously taught at the London School of Commerce (LSC) and HEC Paris.

Graded: Students will receive a signed Certificate of Completion for finishing the course.

Description: Drawing heavily from game theory, Advanced Competitive Strategy offers seven new modules grounded in real-world examples. In this course, students will learn how to use social media to build buzz; properly manage the breadth and structure of their product portfolio; establish partnerships to enhance the value offered to customers; integrate various pricing strategies to reinforce customer loyalty; and identify potential merger and acquisition targets to build a companyā€™s customer base and portfolio. As before, the course will be taught through 8-12 minute video lectures, with students evaluated through quizzes, optional case study assignments, and a required final exam.

Review: None.

Additional Note: This is the second part of Kretschmerā€™s Competitive Strategy course. The first part was held in April. To read reviews about his first course, click here. Please note that taking the first course is not a prerequisite for enrolling in Advanced Competitive Strategy.

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