Best Free MOOCs In Business For September

Neuro 6

An Introduction to Consumer Neuroscience and Neuromarketing

School: Copenhagen Business School

Platform: Coursera

Registration Link: REGISTER HERE

Start Date: September 2016 (6 Weeks)

Workload: 4-6 Hours Per Week

Instructor: Thomas ZoĆ«ga RamsĆøy

Credentials: Ā ZoĆ«ga RamsĆøy, who holds a Ph.D. in Neurbiology, heads the Center for Decision Neuroscience at Copenhagen Business Schoolā€™s Department of Marketing (where he also serves as an assistant professor). Ranked among the top researchers and practitioners in consumer neuroscience, he studies consumer decision-making ranging from eye tracking to compulsive buying.

Graded: Students will earn a certificate for completing the course. There is a $49 fee for a certificate.

Description: This is an introductory course that draws on fields like biology, psychology, and marketing. Over six weeks, students will examine the ā€œbasic concepts of the human brain, the elements of the consumer mindā€¦and how its insights can be applied in commercial and societal understandings of consumer behaviour.ā€ After completing the course, students will understand what drives decisions ā€“ and the role played by emotions, memory, and learning. In addition, they will be able to answer these key questions: ā€œHow do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports?ā€

Review: No reviews.

Additional Note: Although this is an introductory course, ZoĆ«ga RamsĆøy recommends a series of books including Introduction to Neuromarketing & Consumer Neuroscience, Neuromarketing for Dummies, and Selected Readings in Consumer Neuroscience & Neuromarketing (2nd Edition).

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