London Business School | Mr. Impact Financier
GMAT 750, GPA 7.35/10
Stanford GSB | Mr. Global Innovator
GMAT 720, GPA 3.99
Kellogg | Mr. Texan Adventurer
GMAT 740, GPA 3.5
Kellogg | Mr. Class President
GRE 319.5, GPA 3.76
Harvard | Ms. Media Entertainment
GMAT 740, GPA 3.3
Berkeley Haas | Mr. Upward Trend
GMAT 730, GPA 2.85
Kellogg | Mr. Defense Contractor
GMAT 730, GPA 3.2
Berkeley Haas | Mr. Work & Family
GMAT No GMAT Yet, GPA 4
Berkeley Haas | Mr. Navy Electronics
GRE 316, GPA 3.24
Kenan-Flagler | Ms. Big Pharma
GRE 318, GPA 3.3
Wharton | Mr. Big 4
GMAT 770, GPA 8/10
Berkeley Haas | Mr. 1st Gen Grad
GMAT 740, GPA 3.1
Berkeley Haas | Mr. Career Coach
GRE 292, GPA 3.468
Kellogg | Mr. Indian Globetrotter
GMAT 750, GPA 4.0
Stanford GSB | Mr. S.N. Bose Scholar
GMAT 770, GPA 3.84
INSEAD | Mr. Indian In Cambodia
GMAT 730, GPA 3.33
Tuck | Mr. Federal Civilian
GMAT 780, GPA 3.4
Duke Fuqua | Mr. O&G Geoscientist
GRE 327, GPA 2.9
Chicago Booth | Mr. Indian O&G EPC
GMAT 730, GPA 3.75
Wharton | Ms. Product Manager
GMAT 730, GPA 3.4
Berkeley Haas | Ms. Jill Of All Trades
GRE 314, GPA 3.36
Berkeley Haas | Ms. Midwest Startup
GRE 328, GPA 3.51
Stanford GSB | Mr. MBB
GMAT 740, GPA 3.95
Wharton | Mr. Swing Big
GRE N/A, GPA 3.1
Stanford GSB | Mr. Big Brother
GRE 329, GPA 3.2
Harvard | Mr. Low GPA Product Manager
GMAT 780, GPA 3.1
Kenan-Flagler | Ms. Nonprofit Admin
GMAT 620, GPA 3.3

B-School Deans Worth Following On Twitter

Berkeley Haas Dean Rich Lyons on TwitterRich Lyons

Dean

Berkeley’s Haas School of Business

Handle: richlyons

Total Tweets: 653

Followers: 1,459

Follows: 33

Started Tweeting: July 3, 2009

Want to walk in the shoes of a major league business school dean? If so, this twitter feed by Berkeley’s Haas School Dean Rich Lyons is the perfect one to follow. He began tweeting on July 3, 2009, when he wrote simply: “In today and it’s gloriously quiet. Working on three-pager, “Berkeley-Haas: Who We Are.” Our 10 most defining characteristics. Great fun.” Lyons’ tweets tell you who he’s meeting with, what he’s reading, and what he’s thinking. Reading his short spurts of messages, you’re likely to find out all kinds of interesting things, such as the fact that in 2010 the Haas School became self-funding without support from the state of California.There are also glimpses of his personal life. When his son attended his first sleep-away camp, Lyons let his followed know and then wrote, “We miss him,” or what Lyons considers to be “one of the greatest songs of all time,” the Allman Brothers’ Jessica, which he describes as a tune with “huge life and energy.” If he weren’t a B-school dean, he could just as easily be a Haiku poet, based on some of his tweets. Consider this one: “Olly Williamson, our Nobelist, spoke at a Commencement today: His advice included 1) be joyful, 2) keep an active mind, 3) be enterprising.”

Lyons gives eight top reasons why he tweets:

1) As a Dean, I get exposed to fascinating new ideas every day–a kind of idea-clearinghouse role. I enjoy the educational part of getting those ideas out to a broader audience.

2) Our school is breaking new ground on several fronts and tweeting is a helpful way to get the word out.

3) Tweeting helps me stay in even closer touch with our students. Not all of them follow me, to be sure, but those who do often mention the added connection they feel.

4) Tweeting helps me stay in closer touch with other people who are important to the school. For example, long-time Berkeley-Haas Professor Dave Aaker, who recently retired. Dave just published another book. I tweeted about it. As a result, he and I have had several twitter-based exchanges that would not otherwise have occurred.

5) Tweeting helps in the continuing effort to sharpen the narrative of our school. I lean into areas that are fundamental to our reputation.

6) Tweeting takes very little time. When I became Dean in 2008, I was encouraged to blog to get my ideas out. I found I just could not find the time to do so consistently. At that time, I had never used twitter. At 140 characters a pop, this became a happy marriage.

7) Tweeting about upcoming events or industry panels/conferences helps me keep alumni and donors engaged and excited about their alma mater.

8) Tweeting is a chance to (try to) be funny. One day I tweeted from my cell-phone that I was having a very good hair day. I should add, though, that within a couple hours one of my direct reports called to see if perhaps my phone had been stolen.

About The Author

John A. Byrne is the founder and editor-in-chief of C-Change Media, publishers of Poets&Quants and four other higher education websites. He has authored or co-authored more than ten books, including two New York Times bestsellers. John is the former executive editor of Businessweek, editor-in-chief of Businessweek. com, editor-in-chief of Fast Company, and the creator of the first regularly published rankings of business schools. As the co-founder of CentreCourt MBA Festivals, he hopes to meet you at the next MBA event in-person or online.