Best-Selling Textbooks For MBA Students

THE BEST SELLING TEXTBOOKS FOR MBA STUDENTS

Top Selling MBA Textbooks Author 2010 Sales(News & Used) Unit Sales

(New & Used)

1. Financial Management: Theory & Practice (12th Edition) Eugene Brigham & Michael Ehrhardt $984,453 5,469
2. Investments (8th Edition) Zvi Bodie & Alex Kane $900,750 4,774
3. Financial Management: Theory & Practice (13th Edition) Eugene Brigham & Michael Ehrhardt $627,723 2,947
4. Financial Accounting for MBAs (4th Edition) Peter Easton, John Wild, Robert Halsey & Mary Lea McAnally $551,280 3,283
5. Principles of Corporate Finance (10th Edition) Richard Brealey, Stewart Myers & Franklin Allen $303,863 1,418
6. Investment Analysis and Portfolio Management (9th Edition) Frank K. Reilly & Keith C. Brown $295,680 1,439
7. Principles of Corporate Finance (9th Edition) Richard Brealey, Stewart Myers & Franklin Allen $258,036 1,503
8. Corporate Finance (8th Edition) Stephen Ross, Randolph Westerfield & Jeffrey Jaffee $216,810 1,408
9. Corporate Finance: Core Principles & Applications (2nd Edition) Stephen Ross, Randolph Westerfield, Jeffrey Jaffee & Bradford Jordan $201,547 1,296
10. Statistics Data Analysis & Decision Modeling (4th Edition) James R. Evans $139,114 958

Source: Bowker. Total sales for fiscal 2010 ending June 2, 2011. Sales are vvastly understated because the data is only from 70% of bookstores that sell textbooks. Not included are sales direct from publisher to for-profit institutions, online sales from Amazon, digital sales, or custom or course pack sales of chapters. Total sales of these books can be three to four times the Bowker numbers.

Questions about this article? Email us or leave a comment below.