Stanford GSB | Mr. Energy Reform
GMAT 700, GPA 3.14 of 4
Harvard | Mr. Aspiring Social Investor
GMAT 730, GPA 3.4
Darden | Mr. Leading Petty Officer
GRE (MCAT) 501, GPA 4.0
Harvard | Ms. Chemical Engineer
GMAT 720, GPA 3.53
Stanford GSB | Mr. Systems Change
GMAT 730, GPA 4
Emory Goizueta | Ms. Marketing Maverick
GRE 303, GPA 3.2
Columbia | Ms. New York
GMAT 710, GPA 3.25
Wharton | Mr. Energy Industry
GMAT 740, GPA 3.59
Harvard | Mr. Fraternity Philanthropy
GMAT 720, GPA 3.3
London Business School | Mr. Global Graduate Scheme
GMAT 750, GPA 7.2/10
Stanford GSB | Ms. Startup Poet
GRE 330, GPA 3.2
Harvard | Ms. Transformation
GMAT 720, GPA 3.6
Stanford GSB | Mr. Navy Officer
GMAT 770, GPA 4.0
Harvard | Mr. Startup
GRE 327, GPA 3.35
INSEAD | Mr. Sailor in Suit
GMAT 740, GPA 3.6
Tuck | Mr. Global Corp Comms
GRE 325, GPA 3.4
Harvard | Mr. Aero Software ENG
GRE 312, GPA 3.3
Kellogg | Mr. Lucky Banker
GMAT 730, GPA 4.0
Chicago Booth | Mr. Honduras IE
GMAT 730, GPA 3.4
HEC Paris | Mr. iOS App Developer
GMAT 610, GPA 3.3
IU Kelley | Ms. Biracial Single Mommy
, GPA 2.5/3.67 Grad
Harvard | Mr. Public Finance
GMAT 720, GPA 3.9
Stanford GSB | Mr. Rocket Scientist Lawyer
GMAT 730, GPA 3.65 Cumulative
Kellogg | Mr. Danish Raised, US Based
GMAT 710, GPA 10.6 out of 12
Harvard | Ms. Almost Ballerina
GRE ..., GPA ...
Darden | Mr. Federal Consultant
GMAT 780, GPA 3.26
Harvard | Mr. Polyglot
GMAT 740, GPA 3.65

Kellogg’s Complete New Essay Set

Northwestern University’s Kellogg School of Management today (July 11) posted an entire new slate of essay questions for 2012-2013 applicants to its MBA program. In dropping all of its previous essays, the school also cut the total word limit to 1,525 from 2,200 a year earlier.

Among the new set of four required questions is an incredibly short one with a limit of just 25 words: “What one interesting or fun fact would you want your future Kellogg classmates to know about you?”

Kate Smith, Kellogg’s new admissions director, said the new essays are meant to give the school a broader and deeper view of its applicants. “These new essay questions are designed to give the Kellogg Admissions team a deep, 360-view of applicants: who they are as individuals and what their goals and aspirations are for pursuing a Kellogg MBA,” she said. “It’s a great opportunity for candidates to share a fuller picture of their character beyond factual background information about their experience and accomplishments.”

Kellogg, which experienced a 7% decline in applications last year, has an acceptance rate of 21% and along with Dartmouth Tuck is one of a few schools that provide all applicants the opportunity of an admissions interview. Some 5,457 applicants applied for admission to Kellogg last year. Roughly 35% of the school’s MBA candidates apply in the first  round, with 59% in the second, and 7% in the third and final round.

“As you know, Kellogg’s people-centric, relational culture is at the heart of the Kellogg student experience, and the new essay questions will help illuminate how candidates would contribute to and enrich our community,” added Smith. “It’s also worth noting that all applicants have the opportunity to request an in-person interview, but these essay questions provide an initial, thoughtful layer of texture to each individual applying to the school.”

In addition to the 25-word question, the new essays are:

Discuss moments or influences in your personal life that have defined who you are today. (500 word limit)

What have been your most significant leadership experiences? What challenges did you face, and what impact did you have? This is your opportunity to explain how you Think Bravely (personally and/or professionally). (500-word limit)

Imagine yourself at your Kellogg graduation. What career will you be preparing to enter, and how have the MBA and Kellogg helped you get there? (Please answer in terms of your program choice: One-Year, Two-Year, MMM, JD-MBA) (500-word limit)

(For MMM applicants only): How have you redefined yourself, your business environment and community through the pursuit of design and innovation? (400-word limit)

The new set of questions completely replace last year’s essays with a total word limit of 2,200 words. They were:

1) Briefly assess your career progress to date. Elaborate on your future career plans and your motivation for pursuing an MBA.

2) Describe your key leadership experiences and evaluate what leadership areas you hope to develop through your MBA experiences.

3) Why would you and your peers select you for admission, and what impact would you make as a member of the Kellogg community?

4) Complete one of the following:

A) Describe a time you had to inspire a reluctant individual or group

B) People may be surprised to learn that I…..

C) The riskiest personal or professional decision I ever made was…..


About The Author

John A. Byrne is the founder and editor-in-chief of C-Change Media, publishers of Poets&Quants and four other higher education websites. He has authored or co-authored more than ten books, including two New York Times bestsellers. John is the former executive editor of Businessweek, editor-in-chief of Businessweek. com, editor-in-chief of Fast Company, and the creator of the first regularly published rankings of business schools. As the co-founder of CentreCourt MBA Festivals, he hopes to meet you at the next MBA event in-person or online.