Wharton | Mr. MBB to PE
GMAT 740, GPA 3.98
Stanford GSB | Mr. Equal Opportunity
GMAT 760, GPA 4.0
Chicago Booth | Mr. Community Uplift
GMAT 780, GPA 2.6
Cornell Johnson | Mr. Angel Investor
GMAT 700, GPA 3.20
Rice Jones | Mr. ToastMasters Treasurer
GMAT 730, GPA 3.7
Kellogg | Mr. MBB Private Equity
GMAT TBD (target 720+), GPA 4.0
Said Business School | Ms. Creative Planner
GMAT 690, GPA 3.81 / 5.0
Harvard | Mr. Soldier Boy
GMAT 720, GPA 3.72
Stanford GSB | Mr. Wedding Music Business
GMAT 710, GPA 3.7
Harvard | Mr. Big 4 Auditor
GMAT 740, GPA 3.55
Harvard | Mr. Software PE
GMAT 760, GPA 3.45
Harvard | Mr. First Gen Consultant
GMAT 710, GPA 4.0 (First Class Honours)
Stanford GSB | Mr. Classic Candidate
GMAT 760, GPA 3.9
Stanford GSB | Mr. MBB/FinTech
GMAT 760, GPA 3.7
Stanford GSB | Mr. Break Into Buy-Side
GMAT 780, GPA 3.6
Wharton | Mr. LatAm Indian Trader
GMAT 720, GPA 3.5
Harvard | Mr. Perseverance
GMAT 730, GPA 3.7
Stanford GSB | Mr. Politics Abroad
GRE 332, GPA 4.2/4.3
MIT Sloan | Mr. Canadian Banker
GMAT 720, GPA 3.7
Darden | Mr. Stock Up
GMAT 700, GPA 3.3
Harvard | Ms. Fintech To Tech
GMAT 740, GPA 3.54
Harvard | Ms. Finance
GMAT 760, GPA 3.48
Stanford GSB | Mr. Unrealistic Ambitions
GMAT 710, GPA 2.0
Kellogg | Mr. Kellogg 1Y
GMAT 710, GPA 3.58
Stanford GSB | Ms. CPA To MBA
GMAT 710, GPA 3.9
Harvard | Mr. Aspiring Elected Official
GMAT 670, GPA 3.8
Ross | Mr. LGBTQ PM
GMAT 710, GPA 3.91

Kellogg’s Complete New Essay Set

Northwestern University’s Kellogg School of Management today (July 11) posted an entire new slate of essay questions for 2012-2013 applicants to its MBA program. In dropping all of its previous essays, the school also cut the total word limit to 1,525 from 2,200 a year earlier.

Among the new set of four required questions is an incredibly short one with a limit of just 25 words: “What one interesting or fun fact would you want your future Kellogg classmates to know about you?”

Kate Smith, Kellogg’s new admissions director, said the new essays are meant to give the school a broader and deeper view of its applicants. “These new essay questions are designed to give the Kellogg Admissions team a deep, 360-view of applicants: who they are as individuals and what their goals and aspirations are for pursuing a Kellogg MBA,” she said. “It’s a great opportunity for candidates to share a fuller picture of their character beyond factual background information about their experience and accomplishments.”

Kellogg, which experienced a 7% decline in applications last year, has an acceptance rate of 21% and along with Dartmouth Tuck is one of a few schools that provide all applicants the opportunity of an admissions interview. Some 5,457 applicants applied for admission to Kellogg last year. Roughly 35% of the school’s MBA candidates apply in the first  round, with 59% in the second, and 7% in the third and final round.

“As you know, Kellogg’s people-centric, relational culture is at the heart of the Kellogg student experience, and the new essay questions will help illuminate how candidates would contribute to and enrich our community,” added Smith. “It’s also worth noting that all applicants have the opportunity to request an in-person interview, but these essay questions provide an initial, thoughtful layer of texture to each individual applying to the school.”

In addition to the 25-word question, the new essays are:

Discuss moments or influences in your personal life that have defined who you are today. (500 word limit)

What have been your most significant leadership experiences? What challenges did you face, and what impact did you have? This is your opportunity to explain how you Think Bravely (personally and/or professionally). (500-word limit)

Imagine yourself at your Kellogg graduation. What career will you be preparing to enter, and how have the MBA and Kellogg helped you get there? (Please answer in terms of your program choice: One-Year, Two-Year, MMM, JD-MBA) (500-word limit)

(For MMM applicants only): How have you redefined yourself, your business environment and community through the pursuit of design and innovation? (400-word limit)

The new set of questions completely replace last year’s essays with a total word limit of 2,200 words. They were:

1) Briefly assess your career progress to date. Elaborate on your future career plans and your motivation for pursuing an MBA.

2) Describe your key leadership experiences and evaluate what leadership areas you hope to develop through your MBA experiences.

3) Why would you and your peers select you for admission, and what impact would you make as a member of the Kellogg community?

4) Complete one of the following:

A) Describe a time you had to inspire a reluctant individual or group

B) People may be surprised to learn that I…..

C) The riskiest personal or professional decision I ever made was…..

DON’T MISS: BOOTH MAKES POWERPOINT PRESENTATION OPTIONAL or 2012-2013 APPLICATION DEADLINES FOR TOP BUSINESS SCHOOLS 

About The Author

John A. Byrne is the founder and editor-in-chief of C-Change Media, publishers of Poets&Quants and four other higher education websites. He has authored or co-authored more than ten books, including two New York Times bestsellers. John is the former executive editor of Businessweek, editor-in-chief of Businessweek. com, editor-in-chief of Fast Company, and the creator of the first regularly published rankings of business schools. As the co-founder of CentreCourt MBA Festivals, he hopes to meet you at the next MBA event in-person or online.