Chicago Booth | Mr. Community Uplift
GMAT 780, GPA 2.6
Stanford GSB | Mr. Equal Opportunity
GMAT 760, GPA 4.0
Rice Jones | Mr. ToastMasters Treasurer
GMAT 730, GPA 3.7
Kellogg | Mr. MBB Private Equity
GMAT TBD (target 720+), GPA 4.0
Said Business School | Ms. Creative Planner
GMAT 690, GPA 3.81 / 5.0
Wharton | Mr. MBB to PE
GMAT 740, GPA 3.98
Harvard | Mr. Soldier Boy
GMAT 720, GPA 3.72
Stanford GSB | Mr. Wedding Music Business
GMAT 710, GPA 3.7
Harvard | Mr. Big 4 Auditor
GMAT 740, GPA 3.55
Harvard | Mr. Software PE
GMAT 760, GPA 3.45
Harvard | Mr. First Gen Consultant
GMAT 710, GPA 4.0 (First Class Honours)
Stanford GSB | Mr. Classic Candidate
GMAT 760, GPA 3.9
Stanford GSB | Mr. MBB/FinTech
GMAT 760, GPA 3.7
Stanford GSB | Mr. Break Into Buy-Side
GMAT 780, GPA 3.6
Wharton | Mr. LatAm Indian Trader
GMAT 720, GPA 3.5
Harvard | Mr. Perseverance
GMAT 730, GPA 3.7
Stanford GSB | Mr. Politics Abroad
GRE 332, GPA 4.2/4.3
MIT Sloan | Mr. Canadian Banker
GMAT 720, GPA 3.7
Darden | Mr. Stock Up
GMAT 700, GPA 3.3
Harvard | Ms. Fintech To Tech
GMAT 740, GPA 3.54
Harvard | Ms. Finance
GMAT 760, GPA 3.48
Stanford GSB | Mr. Unrealistic Ambitions
GMAT 710, GPA 2.0
Kellogg | Mr. Kellogg 1Y
GMAT 710, GPA 3.58
Stanford GSB | Ms. CPA To MBA
GMAT 710, GPA 3.9
Harvard | Mr. Aspiring Elected Official
GMAT 670, GPA 3.8
Ross | Mr. LGBTQ PM
GMAT 710, GPA 3.91
Harvard | Ms. Comeback Kid
GMAT 780, GPA 2.6

World’s Best B-School Professors: Daniel Diermeier

Kellogg’s Daniel Diermeier is one of the world’s top experts in reputation management

Daniel Diermeier

Kellogg School of Management

 

Age: 45

Claim to Fame: Reputation management expert

Discipline: Managerial economics and social enterprise

Education:

University of Rochester, PhD, Political Science

University of Rochester, MA, Political Science

University of Munich, MA, Political Science

University of Southern California, MA, Philosophy

At Kellogg Since: 1997

Before Kellogg: Stanford Graduate School of Business

Fun Fact: I used to play in a chamber orchestra (classical guitar); I am the inaugural winner of the Kellogg student-professor poker tournament

If I wasn’t teaching, my dream job would be: Film Director

Best part of the job: Creating new ideas, classes, and institutions

Worst part of the job: Grading exams – by a huge margin.

According to Professor Daniel Diermeier, the single most important asset any company has is its reputation. In his book, Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset, Diermeier shows how managing a company during a time of crisis has less to do with damage control and more to do with reputation management.  “Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture,” says Diermeier.

Thanks to an era in which social media and digital media has turned life as we know it upside down, companies are evaluated increasingly less on shareholder value. The result, the professor says, is a change in the way we do business when it comes to traditional brand management and a convergence between brand management, marketing, and public relations.

Diermeier has lectured globally and led customized programs on topics dealing with crisis and reputation management, activists and consumer boycotts, and media management. He has served as an advisor to companies, including Accenture, Cargill, Johnson & Johnson, Kraft, McDonald’s, and Shell. He is also a senior advisor to the FBI, serving as a member of the bureau’s management board. In addition to being a member of Northwestern University’s business faculty, Professor Diermeier is a Professor of Political Science at the school’s College of Arts and Sciences. In 2007, he was awarded the Faculty Pioneer Award from the Aspen Institute, also known as the ‘Oscar of Business Schools’.

DON’T MISS: WORLD’S 50 BEST BUSINESS SCHOOL PROFESSORS