Kellogg | Ms. Public School Teacher
GRE 325, GPA 3.93
Berkeley Haas | Mr. Army Officer
GRE 325, GPA 3.9
INSEAD | Mr. Future In FANG
GMAT 650, GPA 3.5
Duke Fuqua | Mr. Military MedTech
GRE 310, GPA 3.48
Wharton | Mr. Aspiring Leader
GMAT 750, GPA 3.38
Cornell Johnson | Mr. Advisory Consultant
GRE 330, GPA 2.25
Kellogg | Mr. Equity To IB
GMAT 730, GPA 3.6
INSEAD | Mr. Marketing Master
GRE 316, GPA 3.8
Darden | Ms. Marketing Analyst
GMAT 710, GPA 3.75
Harvard | Mr. Hedge Fund
GMAT 740, GPA 3.8
Stanford GSB | Mr. Deferred MBA
GMAT 760, GPA 3.82
Stanford GSB | Mr. Robotics
GMAT 730, GPA 2.9
Stanford GSB | Ms. Artistic Engineer
GMAT 730, GPA 9.49/10
Yale | Mr. Army Pilot
GMAT 650, GPA 2.90
Kellogg | Mr. Double Whammy
GMAT 730, GPA 7.1/10
INSEAD | Mr. Tesla Manager
GMAT 720, GPA 3.7
Darden | Mr. Tech To MBB
GMAT 710, GPA 2.4
INSEAD | Ms. Investment Officer
GMAT Not taken, GPA 16/20 (French scale)
Cornell Johnson | Mr. SAP SD Analyst
GMAT 660, GPA 3.60
McCombs School of Business | Mr. Startup Of You
GMAT 770, GPA 2.4
Kellogg | Mr. Hopeful Admit
GMAT Waived, GPA 4.0
UCLA Anderson | Mr. International PM
GMAT 730, GPA 2.3
Harvard | Mr. Policy Development
GMAT 740, GPA Top 30%
Ross | Mr. Brazilian Sales Guy
GRE 326, GPA 77/100 (USA Avg. 3.0)
GMAT -, GPA 2.9
Berkeley Haas | Ms. Against All Odds
GMAT 720, GPA 2.9
Wharton | Ms. Finance For Good
GMAT 730, GPA 3.7

World’s Best B-School Professors: Raymond Burke

Indiana University’s Raymond Burke has laid claim the term “shoppability,” the ability of retailers to convert consumer demand into purchases

Raymond Burke

Kelley School of Business

Claim to Fame: Retail ‘Shoppability’


University of Florida, PhD

University of Florida, MS

University of Miami, BA

A fun fact:  I was president of the Ham Radio Club in college, and the only member who wasn’t an engineering student.  Technology was always easier for me to understand than people, which is why I majored in psychology.

Alternate fact: My first pets were two grey geese named Richard and David.  Today, I have two children, Richard and David (with distinctive middle names so they won’t be confused with someone’s pet goose).

What do you like most about your current job? I have the opportunity to learn and grow every day: instructing students who teach me, researching problems that challenge my knowledge, and collaborating with faculty who inspire me to work harder.  As one of my former colleagues at Wharton once said, “If you’re not growing, you’re shrinking.”  The Kelley School is a great place to grow.

What do you like least? Grading when students don’t do well.  Fortunately, our talented students make this an uncommon experience.

If you weren’t teaching, what would be your dream job? I would open a retail store and apply what I’ve learned about optimizing shoppability from our Customer Interface Lab.  I guarantee that you would see supply and demand come together in a most passionate embrace!

Though most men might agree that the act of shopping has nothing to do with strategy, there is one who has developed a science out of it. Through his study of how and why consumers exhibit certain buying behaviors, Indiana University’s Raymond Burke has laid claim the term “shoppability,” the ability of retailers to convert consumer demand into purchases using tracking devices, customer interviews, and 3-D simulations of retail environments. At Kelley, he is the founding director of the school’s high-tech Customer Interface Lab where graduate students and professors embark on virtual shopping excursions to test consumer behavior theories.

The virtual shopping technology developed by Professor Burke is used by market research firms around the world. He also serves as an advisor and consultant to well-known retailers. Burke’s curricular innovations using retail technology and virtual simulations have influenced several awards he’s received for teaching excellence.