Tuck | Mr. Federal Civilian
GMAT 780, GPA 3.4
Stanford GSB | Mr. S.N. Bose Scholar
GMAT 770, GPA 3.84
Duke Fuqua | Mr. O&G Geoscientist
GRE 327, GPA 2.9
Kenan-Flagler | Ms. Big Pharma
GRE 318, GPA 3.3
Chicago Booth | Mr. Indian O&G EPC
GMAT 730, GPA 3.75
Wharton | Ms. Product Manager
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Kellogg | Mr. Indian Globetrotter
GMAT 750, GPA 4.0
Berkeley Haas | Ms. Jill Of All Trades
GRE 314, GPA 3.36
Berkeley Haas | Ms. Midwest Startup
GRE 328, GPA 3.51
Wharton | Mr. Big 4
GMAT 770, GPA 8/10
Stanford GSB | Mr. MBB
GMAT 740, GPA 3.95
Wharton | Mr. Swing Big
GRE N/A, GPA 3.1
Stanford GSB | Mr. Big Brother
GRE 329, GPA 3.2
Harvard | Mr. Low GPA Product Manager
GMAT 780, GPA 3.1
Kenan-Flagler | Ms. Nonprofit Admin
GMAT 620, GPA 3.3
Kenan-Flagler | Mr. Top Three
GRE 310, GPA 2.7
Ross | Mr. NCAA to MBB
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Kellogg | Mr. 770 Dreamer
GMAT 770, GPA 8.77/10
Tepper | Mr. Tech Strategist
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Stanford GSB | Mr. JD To MBA
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Duke Fuqua | Mr. Musician To Consultant
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Harvard | Mr. Bangladeshi Analyst
GMAT 690, GPA 3.31
MIT Sloan | Mr. Generic Nerd
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Darden | Mr. Military Vet
GMAT 680, GPA 3.5
Duke Fuqua | Ms. ELS
GRE 318, GPA 3.8
Wharton | Mr. Investment Banking
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MIT Sloan | Mr. International Impact
GRE 326, GPA 3.5

World’s Best B-School Professors: Ronald Wilcox

Marketing professor extraordinaire, Darden’s Ronald Wilcox is one of the world’s best business school profs

Ronald Wilcox

Darden School of Business


Claim to Fame: Marketing financial services

Age: 43


Washington University, PhD

Washington University, MS

Xavier University, AB

At Darden Since: 2001

Before Darden: Faculty at Carnegie Mellon University and an economist for the U.S. Securities and Exchange Commission

Fun Fact: My book, Whatever Happened to Thrift? Why Americans Don’t Save and What to Do About It, was among Kiplinger’s top five business books in 2008.

If I wasn’t teaching, my dream job would be: I would run my own business

Best part of the job: Talking with students about what they want to do and who they want to be after they leave Darden.

Worst part of the job: Grading papers. Mindless. Numb. Bored. Self-Flagellation. Get me out of here!

With research that focuses on the marketing of financial services and its interface with public policy and the economy, Darden’s Ronald Wilcox is a marketing professor with the flare of a top economist. His academic studies center on financial services fee structures, advertising of such services, and the profits that are generated in the financial services sector through the use of marketing. The result is a host of award winning research articles that reflect the influence of marketing in an industry dominated by numbers and dollar signs.

Wilcox also uses his research to help improve the U.S. economy. He focuses his attention on helping consumers save using his research to examine the behaviors of investors and consumers. In 2008, his book “Whatever Happened to Thrift? Why Americans Don’t Save and What to Do About It,” was one of Kiplinger’s top five business books of the year.

In addition to his consulting for top companies, this professor is a frequent contributor to influential business publications. One of his most widely read articles came in 2008 when Wilcox, a conservative, openly backed Barack Obama for president.

Three years later, Wilcox says, “I still like Obama. I think he turned out to be about what I predicted; more of a centrist than people expected. From his writing and public speaking, he was pretty clearly a fan of the philosopher and theologian Reinhold Niebur, and the thought that he could at once find Niebur’s work intellectually attractive and still be far to the left in his ideas made no sense to me. He was and is a hopeful pragmatist.”

At Darden where he teaches “Marketing Intelligence” and “Investor Behavior and Imperfect Markets,” Professor Wilcox also serves as the marketing area head.


About The Author

John A. Byrne is the founder and editor-in-chief of C-Change Media, publishers of Poets&Quants and four other higher education websites. He has authored or co-authored more than ten books, including two New York Times bestsellers. John is the former executive editor of Businessweek, editor-in-chief of Businessweek. com, editor-in-chief of Fast Company, and the creator of the first regularly published rankings of business schools. As the co-founder of CentreCourt MBA Festivals, he hopes to meet you at the next MBA event in-person or online.