MIT Sloan | Mr. Mechanical Engineer W/ CFA Level 2
GMAT 760, GPA 3.83/4.0 WES Conversion
Berkeley Haas | Mr. Stuck Consultant
GMAT 760, GPA 3.6
Kellogg | Mr. Community Involvement
GMAT 600, GPA 3.2
MIT Sloan | Mr. South East Asian Product Manager
GMAT 720, GPA 3.6
Harvard | Mr. Certain Government Guy
GMAT 720, GPA 3.3
Kellogg | Mr. Structural Engineer
GMAT 680, GPA 3.2
Darden | Mr. Anxious One
GRE 323, GPA 3.85
Stanford GSB | Mr. Hopeful B School Investment Analyst
GRE 334, GPA 4.0
Ross | Mr. Saudi Engineer
GRE 312, GPA 3.48
Harvard | Ms. Consumer Sustainability
GMAT 740, GPA 3.95
Stanford GSB | Ms. Investor To Fintech
GMAT 750, GPA 3.8
Columbia | Ms. Retail Queen
GRE 322, GPA 3.6
Stanford GSB | Ms. Eyebrows Say It All
GRE 299, GPA 8.2/10
Tuck | Ms. Confused One
GMAT 740, GPA 7.3/10
NYU Stern | Mr. Health Tech
GMAT 730, GPA 3.0
Stanford GSB | Mr. Low GPA To Stanford
GMAT 770, GPA 2.7
Cornell Johnson | Mr. Regulator To Private
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Harvard | Mr. Air Force Seeking Feedback
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MIT Sloan | Mr. Spaniard
GMAT 710, GPA 7 out of 10 (top 15%)
Harvard | Ms. Marketing Family Business
GMAT 750- first try so might retake for a higher score (aiming for 780), GPA Lower Second Class Honors (around 3.0)
Stanford GSB | Mr. Deferred MBA Candidate
GMAT 760, GPA 4.0
Berkeley Haas | Mr. Colombian Sales Leader
GMAT 610, GPA 2.78
Emory Goizueta | Mr. Family Business Turned Consultant
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Tuck | Ms. BFA To MBA
GMAT 700, GPA 3.96
Berkeley Haas | Mr. Hanging By A Thread
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Harvard | Ms. Hollywood To Healthcare
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Kellogg | Ms. Indian Entrepreneur
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World’s Best B-School Professors: Ronald Wilcox

Marketing professor extraordinaire, Darden’s Ronald Wilcox is one of the world’s best business school profs

Ronald Wilcox

Darden School of Business

 

Claim to Fame: Marketing financial services

Age: 43

Education:

Washington University, PhD

Washington University, MS

Xavier University, AB

At Darden Since: 2001

Before Darden: Faculty at Carnegie Mellon University and an economist for the U.S. Securities and Exchange Commission

Fun Fact: My book, Whatever Happened to Thrift? Why Americans Don’t Save and What to Do About It, was among Kiplinger’s top five business books in 2008.

If I wasn’t teaching, my dream job would be: I would run my own business

Best part of the job: Talking with students about what they want to do and who they want to be after they leave Darden.

Worst part of the job: Grading papers. Mindless. Numb. Bored. Self-Flagellation. Get me out of here!

With research that focuses on the marketing of financial services and its interface with public policy and the economy, Darden’s Ronald Wilcox is a marketing professor with the flare of a top economist. His academic studies center on financial services fee structures, advertising of such services, and the profits that are generated in the financial services sector through the use of marketing. The result is a host of award winning research articles that reflect the influence of marketing in an industry dominated by numbers and dollar signs.

Wilcox also uses his research to help improve the U.S. economy. He focuses his attention on helping consumers save using his research to examine the behaviors of investors and consumers. In 2008, his book “Whatever Happened to Thrift? Why Americans Don’t Save and What to Do About It,” was one of Kiplinger’s top five business books of the year.

In addition to his consulting for top companies, this professor is a frequent contributor to influential business publications. One of his most widely read articles came in 2008 when Wilcox, a conservative, openly backed Barack Obama for president.

Three years later, Wilcox says, “I still like Obama. I think he turned out to be about what I predicted; more of a centrist than people expected. From his writing and public speaking, he was pretty clearly a fan of the philosopher and theologian Reinhold Niebur, and the thought that he could at once find Niebur’s work intellectually attractive and still be far to the left in his ideas made no sense to me. He was and is a hopeful pragmatist.”

At Darden where he teaches “Marketing Intelligence” and “Investor Behavior and Imperfect Markets,” Professor Wilcox also serves as the marketing area head.

DON’T MISS: WORLD’S 50 BEST BUSINESS SCHOOL PROFESSORS