World’s Best B-School Professors: Renee Mauborgne

 

Renee Mauborgne

INSEAD

 

Claim To Fame: Co-author of the most read book on strategy in the past decade and an international bestseller, Blue Ocean Strategy.

 

 

 

Renée Mauborgne is The INSEAD Distinguished Fellow and an Affiliate Professor of Strategy at INSEAD. She is Co-Director of the INSEAD Blue Ocean Strategy Institute.

The early thinking for her big breakthrough with co-author W. Chan Kim appeared in the Harvard Business Review and led directly to Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, (Harvard Business School Press, 2005). She is also the author of five worldwide best-selling Harvard Business Review articles. Her Harvard Business Review articles have sold over 500,000 reprints. In addition, her Value Innovation and Fair Process articles were selected as among the best classic articles in HBR.

Mauborgne and her co-author argue that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue oceans” of uncontested market space ripe for growth. Such strategic moves—termed “value innovation”—create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand. Mauborgne explores the key concepts, tools, and frameworks behind Blue Ocean Strategy and explains how companies can apply these ideas to break away from the competition and create their own blue ocean.

The book has been a monster success, bringing superstar status to Mauborgne. It has sold over two million copies and is being published in a record-breaking 42 languages. It is a bestseller across 5 continents. Blue Ocean Strategy won the Best Business Book of 2005 Prize at the Frankfurt Book Fair. It was also selected as the number one Strategy Book of 2005 by Strategy+Business, Booz Allen & Hamilton’s leading business magazine, and as a Top Ten Business Book of 2005 by Amazon.com.

After being among the top five most influential business thinkers in 2009, Professor Mauborgne was ranked No. 2 on The Thinkers50 2011 list of the world’s top management gurus. She is the highest placed woman ever on Thinkers 50. She also won the 2011 Thinkers50 Strategy Award for her research on blue ocean strategy.

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