Associate Professor of Marketing, co-director of Emory Marketing Analytics Center
Institution: Emory University, Goizueta Business School
Before current institution: Wisconsin School of Business, University of Wisconsin-Madison
Hometown: West Hartford, CT
Marital status: Single
B.A. in mathematics, University of Pennsylvania, 2001
M.A. in statistics, The Wharton School of the University of Pennsylvania, 2004
PhD in marketing, The Wharton School of the University of Pennsylvania, 2006
Courses currently teaching:
Digital and Social Media Strategy
Marketing Analytics Consultancy
Fun fact: I watch a lot of television, including episodes of “The West Wing” that I’ve seen dozens of times. It turns out that researching television viewing, advertising, and social media offers a good excuse for the hours I spend watching Netflix and TV.
Professor you most admire: My co-advisers at Wharton, Pete Fader and Eric Bradlow. They’ve both been successful teachers and researchers, and they have been able to partner with businesses to increase the relevance of their work. They’ve also managed to figure out that pesky work-life balance thing.
Most memorable moment as a professor: Organizing a dinner for colleagues and students from multiple departments, corporate partners, and alumni to talk about advertising, politics, and social media.
“If I weren’t a B-school professor…” I’d probably be working as an actuary for an insurance company. When you like math and grow up in Connecticut, it’s one of the few jobs guidance counselors know to recommend.
As new interactive technologies, new data sources, and new analysis techniques allow marketers to improve marketing decision-making, Goizueta Business School’s David Schweidel finds himself at the forefront of it all. Schweidel is one of the most prolific scholars researching changes in the field of marketing. Schweidel develops and applies models in order to inform customer relationship management strategies and to understand the effectiveness of new media. He also studies social media as a means of gathering market intelligence. He has been published in leading academic journals such as the Journal of Marketing Research and Journal of Marketing and has co-authored the forthcoming book Social Media Intelligence. At Goizueta, he developed the popular Digital Marketing & Social Media Strategy course, which resulted in Emory partnering with social analytics firm Topsy, the first such partnership for a business school.