Harvard | Mr. Low GRE
GRE 314, GPA 3.7
Stanford GSB | Mr. Ambivalent Applicant
GMAT 720, GPA 3.7
Wharton | Mr. Data Dude
GMAT 750, GPA 4.0
Columbia | Mr. Reinvention
GMAT 780, GPA 2.3
Kellogg | Mr. Hopeful Green CPA
GMAT 690, GPA 3.96
Harvard | Mr. Infantry Commander
GMAT 730, GPA 3.178
Stanford GSB | Mr. Latin American
GMAT 770, GPA 8 of 10
Columbia | Mr. Brandless
GMAT 730, GPA 3.7
Tuck | Mr. Mega Bank
GMAT 720, GPA 3.3
Stanford GSB | Mr. Tier 2 Consultant
GMAT 770, GPA 3.65
Harvard | Mr. Latin International
GMAT 710, GPA 3.2
Harvard | Ms. Indian Deferred
GMAT Will take next month but expecting 750+, GPA 8.0
Stanford GSB | Mr. Immigrant Entrepreneur
GMAT 750, GPA 3.8
Stanford GSB | Ms. Decision Scientist
GMAT 730, GPA 3.9
NYU Stern | Mr. Media Tech Hopeful
GRE 321, GPA 3.2
Stanford GSB | Mr. Future MBA
GMAT 740, GPA 3.78
Wharton | Mr. Biotech Social Impact
GMAT 720, GPA 3.4
NYU Stern | Mr. Indian Data Guy
GRE 325, GPA 7.06
Harvard | Mr. Tech Start-Up
GMAT 720, GPA 3.52
NYU Stern | Mr. Beer Guy
GRE 306, GPA 4.0
Harvard | Ms. HR To Finance
GMAT 760, GPA 7.65/10
McCombs School of Business | Mr. Microsoft Consultant
GMAT N/A, GPA 2.31
Columbia | Mr. MD/MBA
GMAT 670, GPA 3.77
Cornell Johnson | Mr. Social To Tech
GMAT 700, GPA 2.7
Harvard | Mr. CPG Product Manager
GMAT 720, GPA 3.5
NYU Stern | Mr. Brolic Bro
GRE 305, GPA 3.63
Tuck | Mr. Running To The Future
GMAT 720, GPA 3.5

Georgetown Down To One MBA Essay

The McDonough School of Business

The McDonough School of Business

Georgetown University’s McDonough School of Business has moved to one incredibly simple MBA admissions essay question: “Why you?” McDonough is asking applicants to answer the question in 750 words, cutting about 600 words from last year’s application which required two essays and a tweet.

The school announced the decision today (July 14), joining numerous other schools that have also cutback on the number of questions asked of MBA candidates. A spokesperson said the school wanted to streamline the process for applicants, not adding to an already stressful process and to ensure that the information we receive is most helpful to the admissions process. “We wanted to learn more about the applicants as individuals, rather than have them repeat our values from our website,” the spokesperson added.

“We know that applying to business school is a huge investment of time and effort, and we wanted to streamline that process a bit,” said Shari Hubert, associate dean for MBA Admissions, in a statement.  “We often hear that prospective MBAs want more flexibility to communicate who they are and why they should be admitted in a way that is truly authentic to them. This is their chance.”

‘WE ARE LOOKING FOR AN ANSWER THAT CANNOT BE FOUND ON OUR WEBSITE’

Hubert said that applicants should note the hint that accompanies the question before they submit their 750-word response: “We are looking for an answer that cannot be found from research on our website.” Hubert explained that in the past, applicants were more inclined to tell the school what they thought the Admissions team wanted to hear or to repackage the values and attributes of the program in their essays.

“Applicants forget that the Admissions Committee already is well-versed in what the school has to offer, so we were not learning anything new from those types of responses,” she said.

Hubert added that there is no “right” answer to the question. “We are not looking for something specific,” she added. “This is more about our applicants having an opportunity to show us who they are and how they think. I believe ‘why’ questions are more thought provoking and allow you to be much more introspective because it requires you to go beyond the facts that can be read in your application or resume.”

WANTS TO KNOW ABOUT THE APPLICANT’S CHARACTER AND POTENTIAL FIT WITH THE PROGRAM

Hubert suggested that applicants may choose to address the question in multiple ways, ranging from their passions to their career aspirations to something they feel makes them special to an experience that caused them to want to pursue an MBA – anything to help the Admissions Committee learn more about each applicant’s character and potential fit with the program.

The school set a round one deadline of Oct. 10, with final notification by Dec. 20, and a second round deadline of Jan. 5, with a decision on March 20. The third and final deadline is April 1, with notification by May 15.

Last year, McDonough asked applicants to answer a two-part essay as well as to pick from two options for their second essay question. See below:

Essay 1 (answer both Part A and Part B):

Part A. What is your short-term goal following graduation from the Georgetown McDonough Full-time MBA Program?  What skills are you seeking to develop or improve upon in order to reach your goals? (500 words)

Part B. What is your long-term career goal? (100 words)

Essay 2 (answer either Option A or Option B):

Option A. Describe a global business challenge and its relevance to your post-MBA career. (750 words)

Option B. Describe yourself both personally and professionally and how you will contribute to the Georgetown McDonough community. (750 words)

“Essay” 3: Why do you want to attend the Georgetown McDonough Full-time MBA Program? Tell us in tweet format. (140 characters or fewer)

DON’T MISS: 2014-2015 MBA APPLICATION DEADLINES FOR TOP BUSINESS SCHOOLS

About The Author

John A. Byrne is the founder and editor-in-chief of C-Change Media, publishers of Poets&Quants and four other higher education websites. He has authored or co-authored more than ten books, including two New York Times bestsellers. John is the former executive editor of Businessweek, editor-in-chief of Businessweek. com, editor-in-chief of Fast Company, and the creator of the first regularly published rankings of business schools. As the co-founder of CentreCourt MBA Festivals, he hopes to meet you at the next MBA event in-person or online.