November’s Essential Business MOOCs by: Jeff Schmitt on October 30, 2014 | | 12,538 Views October 30, 2014 Copy Link Share on Facebook Share on Twitter Email Share on LinkedIn Share on WhatsApp Share on Reddit The IBM 360 Watching Mad Men, youād guess that great advertising starts with all-nighters, where creatives dredge their aspirations and disappointments for moments of clarity. Sure, the Don Drapers and Peggy Olsons could draw from studies and focus groups. But how often have you seen these characters actually read them? In advertisingās golden age, the final product was seemingly more art than science, an outlet for would-be novelists and painters to romanticize the trappings of Lucky Strikes and Jaguars. Maybe thatās why the cast was so terrified of the IBM 360 this past season. They could see the future, where placement and message would be driven by constellations formed by billions of data bits. These days, they call it big dataā¦and it has become big business. Take some data sets, slice-and-dice them according to various models, and voila! Suddenly, you can identify patterns and trends ā if you know how to decipher them, that is. Yes, science can deliver data any way you want. But asking questions, interpreting results, and formulating strategies to capitalize on findingsā¦well, thatās still an art. Alas, you canāt teach imagination and ingenuity. But you can sure transmit the basics and how (and where) to apply them. This month, youāll find a series of big data-themed MOOCs. To learn the basics, you can enroll in the University of Texasā āFoundations of Data Analysis,ā which provides an undergraduate grounding in statistics coupled with modeling basics. From there, the Eindhoven University of Technology takes it a step further with āProcess Mining: Data Science in Action,ā taught by Wil van der Aalst, one of the most cited scholars in information technology. And if youāre wondering where to apply this information, consider taking āAn Introduction to Consumer Neuroscience and Neuromarketing.ā This multi-disciplinary course focuses on how the consumer brain works ā and what drives purchasing decisions. Looking to launch a business? Consider the first part of the University of Rochesterās āTechnology Commercialization: Setting Up Your Idea Filtering System,ā designed to help would-be entrepreneurs avoid the pitfalls inherent to startups requiring longer incubation. If youāre drawn to social enterprise, take a look at āFinancial Sustainability: The Numbers Side of the Enterprise,ā where youāll learn the accounting side of scaling your operation. And if youāre wondering if you should even start a business, check out Jeroen van den Hovenās āResponsible Innovation,ā which explores the disruptive side of progress ā and how entrepreneurs can ease the worst effects of innovation. Want to learn more about these courses ā and many more? Click on the links below, where you can also enroll in these courses. Technology Commercialization, Part 1: Setting up your Idea Filtering System / University of Rochester / November 1 Analyzing Global Trends for Business and Society / Wharton / November 3 Process Mining: Data Science in Action / Eindhoven University of Technology / November 12 Business and Its Environment: An Overview of Business and the Role of Finance in Business / Open Education Consortium / November 17 Common Sense Economics for Life / Florida State University and Northern Michigan University / November 3 Designing and Connecting Your Career / University of California-Irvine / November 3 Introduction to Strategic Thinking / November 3 Foundations of Data Analysis / University of Texas-Austin / November 4 Financing New Ventures / University of California-San Francisco / November 4 How to Succeed at Interviews / University of Sheffield / November 4 Responsible Innovation / DelftX / November Inspiring Leadership Through Emotional Intelligence / Case Western University / November 3 An Introduction to Consumer Neuroscience and Neuromarketing / Copenhagen Business School / November 10 Financial Sustainability: The Numbers Side of the Enterprise / +Acumen / November 18 Introduction to Public Speaking: Improptu Speaking / University of Washington / November 17 Additional Courses Continue ReadingPage 1 of 17 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Questions about this article? Email us or leave a comment below. Please enable JavaScript to view the comments powered by Disqus.