Kellogg | Ms. Big4 M&A
GMAT 740, GPA 3.7
Stanford GSB | Mr. Army Engineer
GRE 326, GPA 3.89
Chicago Booth | Mr. Healthcare PM
GMAT 730, GPA 2.8
Harvard | Mr. African Energy
GMAT 750, GPA 3.4
Columbia | Mr. Energy Italian
GMAT 700, GPA 3.5
UCLA Anderson | Mr. SME Consulting
GMAT 740, GPA 3.55 (as per WES paid service)
Duke Fuqua | Mr. Quality Assurance
GMAT 770, GPA 3.6
Duke Fuqua | Mr. Salesman
GMAT 700, GPA 3.0
Chicago Booth | Ms. Indian Banker
GMAT 740, GPA 9.18/10
INSEAD | Mr. INSEAD Aspirant
GRE 322, GPA 3.5
Duke Fuqua | Mr. Army Aviator
GRE 314, GPA 3.8
Harvard | Mr. Renewables Athlete
GMAT 710 (1st take), GPA 3.63
Harvard | Mr. Healthcare PE
GRE 340, GPA 3.5
Harvard | Mr. Military Quant
GMAT 730, GPA 3.6
Wharton | Mr. Future Non-Profit
GMAT 720, GPA 8/10
Kellogg | Mr. Concrete Angel
GRE 318, GPA 3.33
Kellogg | Mr. Maximum Impact
GMAT Waiver, GPA 3.77
MIT Sloan | Ms. Rocket Engineer
GMAT 710, GPA 3.9
Wharton | Ms. Interstellar Thinker
GMAT 740, GPA 7.6/10
Harvard | Mr. Finance
GMAT 750, GPA 3.0
Harvard | Mr. Defense Engineer
GMAT 730, GPA 3.6
Kellogg | Ms. Sustainable Development
GRE N/A, GPA 3.4
Chicago Booth | Mr. Unilever To MBB
GRE 308, GPA 3.8
Harvard | Ms. Female Sales Leader
GMAT 740 (target), GPA 3.45
Tuck | Mr. Liberal Arts Military
GMAT 680, GPA 2.9
Harvard | Ms. Gay Techie
GRE 332, GPA 3.88
INSEAD | Mr. Product Manager
GMAT 740, GPA 63%

Essential MOOCs In Business For March

Content Strategy for Professionals I: Engaging Audiences for Your Organization

School: Northwestern University

Platform: Coursera

Registration Link:  Content Strategy for Professionals I: Engaging Audiences for Your Organization

Start Date: March 30, 2015 (6 Weeks)

Workload: 2-4 Hours Per Week

Instructors: John Lavine and Candy Lee

Credentials: Lavine is the founder director of the media management center at Northwestern’s Medill School of Journalism, Media, and Integrated Marketing Communications. He has taught at Medill since 1989 – and served as the school’s dean from 2005-2012. He is also the president and chair of the Accrediting Council for Education in Journalism. Prior to entering academia, he spent 25 years as the publisher and editor of four daily and four weekly newspapers in Wisconsin. During that time, his editorials were also syndicated to over 250 daily newspapers.

Lee earned Medill’s Teacher of the Year Award at Medill in 2012, in just her second year at the school. Before entering academia, she served as the vice president of marketing at The Washington Post – after running two publishers and the loyalty programs for United Airlines. She holds a doctorate in organizational leadership at the University of Pennsylvania.

Graded: Students can receive a verified certificate for successfully completing the course (for $49). To do this, students “must watch the MOOC’s videos, answer the Learning Questions that accompany each video, participate in the discussion forums, develop and complete a case study, and evaluate the cases of three other MOOC participants.”

Description: Ever hear the term, “thought leader?” These writers provide content – in channels ranging from the local newspaper to Forbes – to share their expertise. The best thought leaders provide value – memorable and actionable advice that readers can apply immediately. They convey their message through a distinct voice that resonates with their audience and conveys authority. Chances are, they have an underlying strategy to increasingly engage their audience and build their brand.

In this course, learners will research their audience and learn how to better relate to them. In the process, they will “develop strategic words, pictures, graphics, and videos to convey their organization’s most important goals” (along with how to reach a broader audience through social media and mobile technologies). More important, they will learn how to craft narratives, “strategic, honest stories and information that is valued by their most important audiences. In turn that will make their enterprise stand out.”

Review: “Coming from one of the top colleges in the world in this field, I expect much. So far, I’m not disappointed. The lectures take a somewhat nonstandard approach in having many different people, talking not as sole lectures, but instead sitting at a table talking to the main presenter in the course. It is a little bit artificial,but not over the top like in an infomercial. The lectures are not highly inspiration. This may be due to this conversation format. Or the format was made to compensate for individuals who are not inspirational. I detect the midwestern earnestness typical from NU professors. So don’t expect excited, fun-loving presentations. Instead, the course is focused solely on improving the actions you take in business. That being said, the information being delivered is important, high quality and focused.” For additional reviews, click here.

Additional Note: This is the first part of a three Students specialization, where students can earn a credential in content strategy. It requires students to meet all normal requirements for receiving a verified certificate, along with completing a final project.