Essential MOOCs In Business For April


High Impact Business Writing


School: University of California-Irvine

Platform: Platform

Registration Link: High Impact Business Writing

Start Date: April 6, 2015 (4 Weeks)

Workload: 2-4 Hours Per Week

Instructor: Sue Robins

Credentials: Robins is the President of Ascend Training Solutions, where she focuses on developing curriculum and conducting on-site and online professional and leadership development training. Over her 25-year career, Robins has held a variety of leadership roles in sales, marketing, and product development. She holds an M.S. in Education from Mount St. Mary’s College.

Graded: Students will earn a verified certificate for completing this course.

Description: Remember the days when people communicated face-to-face – or even by phone? In an era where teams are constantly traveling or working in different locations, writing is often the easiest way to communicate. Like body language, your writing style can convey messages you might not expect. Your grammar and word choices can reflect your personal values, education level, and temperament. It can bolster your image – or undermine your credibility. In this course, you’ll learn how to craft clear and succinct messages that reinforce your objective within the right context. You’ll read examples of the most common writing mistakes, along with “analyzing, writing and revising a wide spectrum of business documents” such as business proposals and memos. The course will taught through 8-12 minute lecture videos, with students evaluated through quizzes.

Review: No reviews.

Additional Notes: This is the second part of a Business Communication for Career Readiness specialization available through Coursera. Students will receive a specialization certificate that reflects that they completed three courses (including “Communication in the 21st Century Workplace” and “Art of Negotiation”) and a capstone project. The total cost of a certification is $196.

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