Cornell Johnson | Mr. FinTech Startup
GMAT 570, GPA 3.4
Stanford GSB | Ms. Future Tech Exec
GMAT 750, GPA 3.4
Stanford GSB | Mr. Sustainable Business
GRE 331, GPA 3.86
Stanford GSB | Mr. FinTech
GMAT Not Taken Yet, GPA 3.5
UCLA Anderson | Mr. Analytics Man
GMAT 740, GPA 3.1
Harvard | Mr. Hopeful Philanthropist
GMAT 710, GPA 3.74
Harvard | Mr. MacGruber
GRE 313, GPA 3.7
Darden | Ms. Teaching-To-Tech
GRE 326, GPA 3.47
Rice Jones | Mr. Back To School
GRE 315, GPA 3.0
Wharton | Mr. Microsoft Consultant
GMAT N/A, GPA 2.31
Yale | Mr. Ukrainian Biz Man
GRE 310, GPA 4.75 out of 5
Chicago Booth | Mr. Future Angel Investor
GMAT 620, GPA 3.1
Wharton | Ms. Software Engineer
GMAT 760, GPA 3.84
Harvard | Mr. PE Strategist
GRE 326, GPA 3.6
Harvard | Mr. FBI To MBB
GMAT 710, GPA 3.85
Harvard | Mr. MBB Consultant
GMAT 730, GPA 3.9
Yale | Ms. Impact Investing
GRE 323, GPA 3.8
Chicago Booth | Mr. Cal Poly
GRE 317, GPA 3.2
Darden | Ms. Business Reporter
GMAT 2150, GPA 3.6
Darden | Mr. Former Scientist
GMAT 680, GPA 3.65
Harvard | Ms. IB Deferred
GMAT 730, GPA 3.73
Harvard | Mr. Amazon Manager
GMAT 740, GPA 3.2
Kellogg | Mr. Military In Silicon Valley
GMAT 720, GPA 3.0
Harvard | Mr. E-Sports Coach
GRE 323, GPA 5.72/10
Wharton | Ms. PMP To MBA
GMAT 710, GPA 3.72
Columbia | Mr. CPA
GMAT 720, GPA 3.5
Harvard | Mr. Health Clinic Founder
GRE 330, GPA 3

Essential Business MOOCs In September

Digital Marketing

Digital Marketing Channels: Planning

 

To watch the video, click here.

School: University of Illinois

Platform: Coursera

Registration Link: Digital Marketing Channels: Planning

Start Date: September (Date not specified, though it lasts four weeks)

Workload: 8-10 Hours Per Week

Instructor: Rhiannon Clifton

Credentials: Clifton is the director of strategic partnerships and outreach at the University of Illinois’ College of Media after spending over four years heading the school’s Charles H. Sandage Department of Advertising. She also teaches these courses at the school: Media Entrepreneurship, Using Technology to Create Engaging Campaigns, and The Advertising Industry. Before entering academia, Clifton was a media supervisor at Starcom MediaVest Group in Chicago (now Spark Communications), where her clients included Caterpillar and Motorola. During her tenure, her team won Media Magazine’s “Media Plan of the Year.”

Graded: Not specified.

Description: The internet has been a game-changer for marketers. With platforms like Facebook and Twitter, marketers can engage with their most ardent advocates (and critics). Using tools like microsites, they can easily collect and segment data, to help them better target and customize their offerings. Before understanding, you need planning. In this course, students will study how various marketing outlets – websites, search engine optimization, social media, online content mobile marketing and email marketing – fit with (and even amplify) efforts in other marketing channels.  As part of this course, students will also learn how to develop a digital marketing plan and pitch it to internal stakeholders.

Review:  No reviews yet.

Additional Note: This course is part of the university’s Digital Marketing specialization.