Chicago Booth | Ms. CS Engineer To Consultant
GMAT 720, GPA 3.31
Ross | Ms. Packaging Manager
GMAT 730, GPA 3.47
Harvard | Mr. Gay Singaporean Strategy Consultant
GMAT 730, GPA 3.3
Wharton | Mr. New England Hopeful
GMAT 730, GPA 3.65
Cornell Johnson | Mr. Electric Vehicles Product Strategist
GRE 331, GPA 3.8
Columbia | Mr. BB Trading M/O To Hedge Fund
GMAT 710, GPA 3.23
Wharton | Mr. Digi-Transformer
GMAT 680, GPA 4
Chicago Booth | Mr. Private Equity To Ed-Tech
GRE 326, GPA 3.4
Columbia | Mr. Old Indian Engineer
GRE 333, GPA 67%
Harvard | Mr. Athlete Turned MBB Consultant
GMAT 720, GPA 3.4
Ross | Mr. Civil Rights Lawyer
GMAT 710, GPA 3.62
Stanford GSB | Mr. Co-Founder & Analytics Manager
GMAT 750, GPA 7.4 out of 10.0 - 4th in Class
Cornell Johnson | Ms. Environmental Sustainability
GMAT N/A, GPA 7.08
Cornell Johnson | Mr. Trucking
GMAT 640, GPA 3.82
Ross | Mr. Low GRE Not-For-Profit
GRE 316, GPA 74.04% First Division (No GPA)
Harvard | Mr. Marine Pilot
GMAT 750, GPA 3.98
Harvard | Mr. Climate
GMAT 720, GPA 3.4
Stanford GSB | Mr. Seeking Fellow Program
GMAT 760, GPA 3
Harvard | Mr. Army Intelligence Officer
GRE 334, GPA 3.97
Harvard | Ms. Data Analyst In Logistics
GRE 325, GPA 4
McCombs School of Business | Mr. Comeback Story
GRE 313, GPA 2.9
Cornell Johnson | Ms. Green Financing
GRE 325, GPA 3.82
Berkeley Haas | Mr. Bangladeshi Data Scientist
GMAT 760, GPA 3.33
Columbia | Mr. MD/MBA
GMAT 670, GPA 3.77
MIT Sloan | Mr. Marine Combat Arms Officer
GMAT 710, GPA 3.3
Ross | Mr. Automotive Compliance Professional
GMAT 710, GPA 3.7
Darden | Mr. MBB Aspirant/Tech
GMAT 700, GPA 3.16

Essential Business MOOCs In September

Digital Marketing

Digital Marketing Channels: Planning


To watch the video, click here.

School: University of Illinois

Platform: Coursera

Registration Link: Digital Marketing Channels: Planning

Start Date: September (Date not specified, though it lasts four weeks)

Workload: 8-10 Hours Per Week

Instructor: Rhiannon Clifton

Credentials: Clifton is the director of strategic partnerships and outreach at the University of Illinois’ College of Media after spending over four years heading the school’s Charles H. Sandage Department of Advertising. She also teaches these courses at the school: Media Entrepreneurship, Using Technology to Create Engaging Campaigns, and The Advertising Industry. Before entering academia, Clifton was a media supervisor at Starcom MediaVest Group in Chicago (now Spark Communications), where her clients included Caterpillar and Motorola. During her tenure, her team won Media Magazine’s “Media Plan of the Year.”

Graded: Not specified.

Description: The internet has been a game-changer for marketers. With platforms like Facebook and Twitter, marketers can engage with their most ardent advocates (and critics). Using tools like microsites, they can easily collect and segment data, to help them better target and customize their offerings. Before understanding, you need planning. In this course, students will study how various marketing outlets – websites, search engine optimization, social media, online content mobile marketing and email marketing – fit with (and even amplify) efforts in other marketing channels.  As part of this course, students will also learn how to develop a digital marketing plan and pitch it to internal stakeholders.

Review:  No reviews yet.

Additional Note: This course is part of the university’s Digital Marketing specialization.

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