Wharton | Mr. Rates Trader
GMAT 750, GPA 7.6/10
Columbia | Ms. Growth Strategy
GMAT 700, GPA 3.83
Emory Goizueta | Mr. English Teacher
GMAT 680 (plan to re-take), GPA 3.78
Harvard | Mr. Brightside
GMAT 760, GPA 3.93
Harvard | Ms. Social Enterprise/Healthcare
GRE 324, GPA 3.5
McCombs School of Business | Mr. Dyslexic Salesman
GMAT 720, GPA 2.9
Kenan-Flagler | Mr. 10 Years In Finance
GMAT Not Required / Waived, GPA 2.65
McCombs School of Business | Ms. Registered Nurse Entrepreneur
GMAT 630, GPA 3.59
Harvard | Mr. Australian Navy
GMAT 770, GPA 3.74
Harvard | Mr. Supply Chain Photographer
GMAT 700, GPA 3.3
Stanford GSB | Mr. Former SEC Athlete
GMAT 620, GPA 3.8
Harvard | Ms. FMCG Enthusiast Seeking Second MBA
GMAT 730, GPA 3.1
NYU Stern | Ms. Civil Servant To Fortune 50
GRE Writing May 31st, GPA Undergrad: 3.0, Graduate: 3.59
MIT Sloan | Ms. Designer Turned Founder
GMAT 720, GPA 3.5
Stanford GSB | Mr. Low GPA To Stanford
GMAT 770, GPA 2.7
Harvard | Mr. Strategist
GMAT 750, GPA 73%, top of the class (gold medalist)
Berkeley Haas | Mr. All About Impact
GMAT N/A, GPA 63%
Harvard | Mr. Forbes U30 & Big Pharma
GMAT 640, GPA 3.4
Wharton | Mr. Asset Manager – Research Associate
GMAT 730, GPA 3.6
Ross | Mr. FP&A
GMAT 730, GPA 3.5
Berkeley Haas | Mr. Hanging By A Thread
GMAT 710, GPA 3.8
Kellogg | Ms. Not-For-Profit
GMAT TBD, GPA 4.0
INSEAD | Mr. Big Chill 770
GMAT 770, GPA 3-3.2
Harvard | Mr. Captain Mishra
GMAT 760, GPA 4.0
Ross | Mr. Dragon Age
GRE 327, GPA 2.19/4.0
Wharton | Ms. Type-A CPG PM
GMAT 750, GPA 3.42
Harvard | Ms. 2+2 Trader
GMAT 770, GPA 3.9

Marketing Master’s At The Top 100 B-Schools

Indiana's Kelley School of Business is ranked 21st among the best B-schools in the U.S. by Poets&Quants.

Indiana University Kelley School of Business

In 2012, an MIT Sloan School of Management reported on their assessment of the performance of companies that effectively used data analytics – the crunching of the “big data” that’s generated in boundlessly expanding amounts in our connected world. Intelligent use of analytics “allows more-accurate predictions, better decisions, and precise interventions, and can enable these things at seemingly limitless scale,” wrote Andrew McAfee and Erik Brynjolfsson in the Harvard Business Review. “Our statistical analysis tells us that what we’re seeing is not just a few flashy examples but a more fundamental transformation of the economy. We’ve become convinced that almost no sphere of business activity will remain untouched by this movement.”

Increasingly, schools are incorporating data science courses into their curricula, to ready students for a job market in which data analysis has become a fundamental skill for many marketers. The University of Rochester Simon School of Business even runs a pricey master’s program devoted to marketing analytics, “leveraging the power of big data to take the guesswork out of marketing,” according to the school. And that program appears to fill a need: the U.S. Bureau of Labor Statistics has reported that 92,000 jobs in market research analysis will be added between 2014 and 2024.

Marketing Master’s At 100 Top Schools

RankSchoolProgramDurationProgram Tuition
6Columbia Business SchoolMarketing

1 year

$55,800
21Indiana University Kelley School of BusinessMarketing (online)18 months (or up to five years)$38,100
25Michigan State Broad College of BusinessMarketing Research (also online version)1 year (online, 19 months)In-state: $27,000; out-of-state: $37,500
26USC Marshall School of BusinessMarketing1 year (part-time: 21 months)$51,704
28Vanderbilt University Owen GSMMarketing10 months$49,950
35University of Maryland Smith School of BusinessMarketing Analytics9 monthsIn-state: $46,140; out-of-state $55,590
38University of Rochester Simon Business SchoolMarketing Analytics (also part-time)9-10 months (part-time: avg. 3 1/2 years)$63,000 (part-time: $62,820)
41Texas A & M Mays Business SchoolMarketing16 months$21,382
44Purdue University Krannert School of ManagementMarketing10 monthsIn-state: $21,302; out-of-state: $33,504
48University of Georgia Terry College of BusinessMarketing Research3 semestersIn-state: $15,152; out-of-state: $35,676
50Temple University Fox School of BusinessMarketing18 months (full-time); up to 3 years (part-time)In-state: $32,460; out-of-state $45,330
52University of Texas-Dallas Jindal SOMMarketing12 or 18 months (approx.)In-state: 18 months: $23,967; 24 months: $26,760; out-of-state: 18 months: $45,444; 24 months: $48,452
53University of Arizona Eller College of ManagementMarketing

1 year

In-state: $30,392; out-of-state: $48,714
58University of Alabama Manderson GSBMarketing (online in Marketing Analytics)9 monthsIn-state: $10,170; out-of-state: $25,950 (plus $2,500 in total course fees) (online: $13,300)
69CUNY Baruch CollegeMarketing1 1/2 yearsIn-state: $16,544; out-of-state: $27,797 (based on full-time for two terms, part-time for final term; tuition figures based on minimum 31.5 total credits)
77University of Cincinnati Lindner College of BusinessMarketing9 monthsIn-state: $20,958; out-of-state: $28,796
78American University Kogod School of BusinessMarketing

1 year

$45,780
85Hult International Business SchoolInternational Marketing (Boston)

1 year

$41,300
88Hofstra University Zarb School of BusinessMarketing18 months$36,540
88Hofstra University Zarb School of BusinessMarketing Research18 months$40,194
95Clemson University College of BusinessMarketingavg. 2 years (depends on courseload)In-state: $19,764; out-of-state: $41,100
99Fordham University Gabelli School of BusinessMarketing Intelligence12-16 months$48,672

Source: Poets&Quants

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SPECIALIZED MASTER’S PROGRAMS AT 100 TOP BUSINESS SCHOOLS

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