Marketing Master's At The Top 100 B-Schools

Indiana's Kelley School of Business is ranked 21st among the best B-schools in the U.S. by Poets&Quants.

Indiana University Kelley School of Business

In 2012, an MIT Sloan School of Management reported on their assessment of the performance of companies that effectively used data analytics – the crunching of the “big data” that’s generated in boundlessly expanding amounts in our connected world. Intelligent use of analytics “allows more-accurate predictions, better decisions, and precise interventions, and can enable these things at seemingly limitless scale,” wrote Andrew McAfee and Erik Brynjolfsson in the Harvard Business Review. “Our statistical analysis tells us that what we’re seeing is not just a few flashy examples but a more fundamental transformation of the economy. We’ve become convinced that almost no sphere of business activity will remain untouched by this movement.”

Increasingly, schools are incorporating data science courses into their curricula, to ready students for a job market in which data analysis has become a fundamental skill for many marketers. The University of Rochester Simon School of Business even runs a pricey master’s program devoted to marketing analytics, “leveraging the power of big data to take the guesswork out of marketing,” according to the school. And that program appears to fill a need: the U.S. Bureau of Labor Statistics has reported that 92,000 jobs in market research analysis will be added between 2014 and 2024.

Marketing Master’s At 100 Top Schools

Rank	School	Program	Duration	Program Tuition
6	Columbia Business School	Marketing	1 year	$55,800
21	Indiana University Kelley School of Business	Marketing (online)	18 months (or up to five years)	$38,100
25	Michigan State Broad College of Business	Marketing Research (also online version)	1 year (online, 19 months)	In-state: $27,000; out-of-state: $37,500
26	USC Marshall School of Business	Marketing	1 year (part-time: 21 months)	$51,704
28	Vanderbilt University Owen GSM	Marketing	10 months	$49,950
35	University of Maryland Smith School of Business	Marketing Analytics	9 months	In-state: $46,140; out-of-state $55,590
38	University of Rochester Simon Business School	Marketing Analytics (also part-time)	9-10 months (part-time: avg. 3 1/2 years)	$63,000 (part-time: $62,820)
41	Texas A & M Mays Business School	Marketing	16 months	$21,382
44	Purdue University Krannert School of Management	Marketing	10 months	In-state: $21,302; out-of-state: $33,504
48	University of Georgia Terry College of Business	Marketing Research	3 semesters	In-state: $15,152; out-of-state: $35,676
50	Temple University Fox School of Business	Marketing	18 months (full-time); up to 3 years (part-time)	In-state: $32,460; out-of-state $45,330
52	University of Texas-Dallas Jindal SOM	Marketing	12 or 18 months (approx.)	In-state: 18 months: $23,967; 24 months: $26,760; out-of-state: 18 months: $45,444; 24 months: $48,452
53	University of Arizona Eller College of Management	Marketing	1 year	In-state: $30,392; out-of-state: $48,714
58	University of Alabama Manderson GSB	Marketing (online in Marketing Analytics)	9 months	In-state: $10,170; out-of-state: $25,950 (plus $2,500 in total course fees) (online: $13,300)
69	CUNY Baruch College	Marketing	1 1/2 years	In-state: $16,544; out-of-state: $27,797 (based on full-time for two terms, part-time for final term; tuition figures based on minimum 31.5 total credits)
77	University of Cincinnati Lindner College of Business	Marketing	9 months	In-state: $20,958; out-of-state: $28,796
78	American University Kogod School of Business	Marketing	1 year	$45,780
85	Hult International Business School	International Marketing (Boston)	1 year	$41,300
88	Hofstra University Zarb School of Business	Marketing	18 months	$36,540
88	Hofstra University Zarb School of Business	Marketing Research	18 months	$40,194
95	Clemson University College of Business	Marketing	avg. 2 years (depends on courseload)	In-state: $19,764; out-of-state: $41,100
99	Fordham University Gabelli School of Business	Marketing Intelligence	12-16 months	$48,672