Best Free MOOCs In Business For February

Communicating Corporate Social Responsibility (CSR)

School: Louvain School of Management of the Université catholique de Louvain

Platform: edX

Registration Link: CLICK HERE

Start Date: February 25, 2016

Workload: 4-6 Hours Per Week 

Grades: Students can earn a verified certificate by completing all course requirements and paying $49.

Instructor: Valérie Swaen

Credentials:  Swaen teaches CSR and marketing at the Louvain School of Management. Her research focuses on research marketing, consumer behavior and CSR and her research has been published in the Journal of Management, Journal of Business Ethics, and the International Journal of Management Reviews.

Description: Is business just about earning a profit – or can it be used as a tool for social good and change? Can businesses reward stakeholders while still being good stewards the community at large?  These questions lie at the heart of corporate social responsibility (CSR), efforts used by companies that focus on the greater good, whether it is protecting the environment or reducing inequalities. Relying on the case method, the course examines how managers can “develop and communicate their own CSR initiatives.” As part of the course, students will measure the effectiveness of CSR campaigns and the hurdles faced in their implementation along with learning how to craft CSR communication that educates, inspires, and drives action.

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