Entrepreneurship 2: Launching Your Startup
School: Wharton School
Registration Link: REGISTER HERE
Start Date: July 31, 2017
Workload: No Specified
Instructors: Karl Hosanger, Lori Rosenkopf, David Hsu, Ethan Mollick, Laura Huang, David Bell, Karl Ulrich
Credentials: This specialization features many of the top faculty members at Wharton. Karl Ulrich, for example, is the school’s Vice Dean of Entrepreneurship and Innovation, along with being an award-winning teacher. Bell teaches Marketing Management in Wharton’s MBA and Executive MBA programs, along with serving as the Academic Director for Wharton’s Advanced Management Program. Huang, an award-winning researcher who teaches Wharton’s Entrepreneurship course, previously worked as an investment banker and consultant whose clients ranged from IBM global services to startups across the United States, Europe and China.
Graded: Students can choose to explore course videos, discussions, and ungraded assignments for free, but they won’t be able to submit graded assignments, earn a certificate, or complete a specialization without paying a $135 fee.
Description: Building off the first course, which prepared students to identify and assess opportunities and develop prototypes, this course walks students through the process of taking a solution to market. The course starts with creating a model that’s both consistent and scalable and understanding the legal requirements inherent to launching a venture. From there, the course examines areas like the “lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy.”
Review: “I enjoyed the content of the entire course, but in particular the “week 2” on discussions around distribution/allocation of equities and “week 4” on branding and naming. BIG 5 stars!” For additional reviews, click here.
Additional Background: This course is part of Wharton’s “Entrepreneurship” Specialization, a four course series that also includes conceiving ideas, designing prototypes, implementing growth strategies, finding financing, and achieving profitability. To learn more about this specialization and register for it, click here.