Harvard | Mr. Tech Start-Up
GMAT 720, GPA 3.52
Harvard | Mr. CPG Product Manager
GMAT 720, GPA 3.5
NYU Stern | Mr. Brolic Bro
GRE 305, GPA 3.63
Cornell Johnson | Mr. Social To Tech
GMAT 700, GPA 2.7
Tuck | Mr. Running To The Future
GMAT 720, GPA 3.5
London Business School | Ms. Audit Meme
GMAT 710, GPA 3.5
Berkeley Haas | Mr. Hanging By A Thread
GMAT 710, GPA 3.8
Wharton | Mr. Mobility Entrepreneur
GMAT 760, GPA 1st Division
Harvard | Mr. Cricket From Kashmir
GMAT 730, GPA 8.5/10
Georgetown McDonough | Mr. Aspiring Consultant
GMAT 690, GPA 3.68
HEC Paris | Mr. Analytics Consultant
GRE 326, GPA 9.05/10
Harvard | Mr. Healthcare Manager
GMAT 760, GPA 3.7
McCombs School of Business | Mr. Microsoft Consultant
GMAT N/A, GPA 2.31
Tuck | Mr. Land Management
GMAT 760, GPA 3.85
Stanford GSB | Mr. Seller
GMAT 740, GPA 3.3
Wharton | Mr. Researcher
GMAT 700, GPA 3.2
NYU Stern | Mr. Beer Guy
GRE 306, GPA 4.0
Columbia | Mr. MD/MBA
GMAT 670, GPA 3.77
Harvard | The Insurer
GMAT 730, GPA 3.4
Wharton | Mr. Data Dude
GMAT 750, GPA 4.0
Tepper | Mr. Automotive Strategy
GMAT 670 - 700 on practice tests, GPA 3.3
Duke Fuqua | Mr. Backyard Homesteader
GRE 327, GPA 3.90
Wharton | Mr. Finance to MBB
GMAT 760, GPA 4.0
London Business School | Ms. Social Impact Consulting
GRE 330, GPA 3.28
Tepper | Mr. Insurance Dude
GMAT 660, GPA 3.6
Kellogg | Ms. Indian Marketer
GMAT 680, GPA 8.9/10
NYU Stern | Mr. Middle Eastern Warrior
GMAT 720 (Estimated), GPA 3.0

UVA Team Wins Patagonia Case Comp

The top three teams and judges from the Patagonia Case Competition hosted at UC-Berkeley’s Haas School of Business on Friday, April 20, 2018. Photo by Manali Sibthorpe

It’s the ultimate match — or, as Robert Strand, executive director of the Center for Responsible Business at the University of California-Berkeley Haas School of Business, put it last Friday (April 20), “Patagonia and Berkeley simply belong together.”

Strand was talking about the Patagonia Case Competition that Berkeley Haas hosted for the third straight year. “I sincerely cannot think of a company that embodies the spirit and traditions of this fine University of California-Berkeley more than Patagonia,” he said. “Question the status quo — that’s a principle we hold dearly here at Berkeley. Patagonia also questions the status quo. And challenges the status quo. And arguably decimates the status quo — probably doesn’t even care about the status quo, perhaps.”

Haas hosted the outdoor gear and apparel company’s event for the third year in a row, and for the third straight year a new school took top honors. This year, a team from the University of Virginia, including the Darden School of Business, scored highest marks from the team ofPatagonia judges.

Robert Strand, executive director of the Center for Responsible Business at Berkeley Haas, speaks as a team member from the University of Washington watches. Berkeley Haas photo


Like the winner, the focus of the Patagonia Case Competition has changed each year, as well. In 2016, teams pitched ideas on how to create water-repellent gear without the environmentally harmful chemicals found in common durable water repellant. Last year, teams tackled Patagonia’s desire to accelerate regenerative agricultural practices for food. And this year teams focused on making Patagonia a carbon-neutral company by 2025.

Pitches from this year’s interdisciplinary teams ranged from implementing more blockchain on the supply chain to purchasing massive amounts of pasture land for silvopastures, woodland combined with the grazing of domesticated animals in a mutually beneficial way. According to Phil Graves, director of corporate development at Patagonia, this year the company received 108 proposals — up 60% from last year. Patagonia staff worked through the proposals, which combined for more than 1,200 pages, to get down to the 10 teams invited to present last Friday. Yale University, which won last year’s competition, placed third. Bard College finished second, and Virginia won.

Yale is the only school to place in the top three each year of the competition. Winning teams earn cash and a trip to Patagonia’s Ventura, California office to work with the company in launching proposed solutions — and to surf.


Patagonia has long been an industry leader in using its business for positive impact, mainly in the environmental space. But recently the company has become increasingly active — and political — in their environmental activism. Last December, when President Donald Trump announced his intention to shrink multiple protected national monuments in Utah, Patagonia’s home page went completely blank except for a single sentence: “Your President Stole Your Land.”

Patagonia then announced it would file a lawsuit against the Trump administration. The GOP-led U.S. House Committee on Natural Resources responded by sending an email with the subject line: “Patagonia: Don’t buy it.”


Business schools — and the current crop of MBAs attending them — continue to grow and tout sustainability efforts. Most top B-schools in the United States now have some form of initiative dedicated to the space. Harvard Business School has a Business & Environment Initiative. Stanford’s Graduate School of Business has a Sustainable Energy Initiative. And Pennsylvania’s Wharton School has an Initiative for Global Environmental Leadership.

The initiatives and case competition represent a greater growing movement, Strand explained at the beginning of the Patagonia Case Competition.

“Today is about more than a case competition,” Strand said. “Today is about starting a movement — a movement of caring and compassionate and bright people committed to upholding the mission of Patagonia, irrespective of where we may find ourselves in this world.

“We’re all part of the Patagonia movement now. We’re part of the tribe.”