Aishwarya Raj

Indian School of Business

“A visionary dreamer with sharp wit, boundless creativity, and a unique blend of law and fashion expertise.”

Hometown: Hyderabad, Telangana

Fun Fact About Yourself: I taught myself to read Korean after binge-watching K- dramas during the pandemic.

Undergraduate School and Major: NALSAR University of Law. Major in Corporate Law.

Most Recent Employer and Job Title: Sassy Co, Founder

Aside from your classmates, what was the key part of the Indian School of Business MBA programming that led you to choose this school and why was it so important to you?:  The accelerated one-year MBA program at ISB perfectly aligned with my aspirations. With over three years of professional and entrepreneurial experience, I sought a rigorous yet time-efficient platform to build a solid business foundation without committing to the extended timeline of traditional two-year programs. ISB’s global reputation and robust curriculum sealed my decision.

What has been your favourite course or extracurricular activity at the Indian School of Business? What has been the most important lesson that you have learned from it?: Playing squash has been a delightful surprise during my time at ISB. Beyond the physical agility it demands, the game has taught me a profound life lesson: challenges, like an opponent’s unpredictable serves, can come from any direction. Success lies in trusting your instincts, staying adaptable, and always taking the shot.

What makes Hyderabad such as great place to earn your MBA? Hyderabad is a city that effortlessly blends modernity with heritage. Its pleasant climate, cleaner air, and ISB’s picturesque campus create an ideal environment for learning and self-growth. For me, the proximity to home adds a comforting layer of familiarity, making the experience all the more enriching.

Describe your biggest accomplishment in your career so far: Building Sassy Co from the ground up and scaling it to 40+ countries within two years is a milestone I deeply cherish. The joy of seeing customers eagerly await every new launch has been unparalleled, reflecting the global impact of my passion for fashion.

Describe your biggest accomplishment as an MBA student so far: Applying academic concepts to my business in real time has been transformative. Bridging theory with practice has not only deepened my understanding, but has also equipped me with actionable insights to navigate complex business challenges with confidence and innovation.

What is your class’s favourite hangout away from school? Why do you gather there? Zero40 Brewery is the unanimous favourite—a short drive from campus and the perfect stress-buster. The lively atmosphere, refreshing craft beer, and camaraderie make it a cherished spot for unwinding after a demanding week.

What do you hope to do after graduation? In the short term, I aim to pivot into a marketing or product management role within the fashion industry to gain technical expertise in scaling operations on a massive scale. Long-term, I aspire to channel these insights into building a globally resonant brand of my own.

DON’T MISS: MEET THE INDIAN SCHOOL OF BUSINESS PGP CLASS OF 2025