Harvard | Mr. Comeback Kid
GMAT 770, GPA 2.8
Stanford GSB | Mr. Greek Taverna
GMAT 730, GPA 7.03/10
Harvard | Ms. Biotech Ops
GMAT 770, GPA 3.53
NYU Stern | Mr. Development
GMAT 690, GPA 2.5
Chicago Booth | Mr. Energy Operations
GRE 330, GPA 3.85
Harvard | Mr. Big 4 To Healthcare Reformer
GRE 338, GPA 4.0 (1st Class Honours - UK - Deans List)
Wharton | Mr. Steelmaker To Consultant
GMAT 760, GPA 3.04/4.0
Harvard | Mr. Consulting To Emerging Markets Banking
GRE 130, GPA 3.6 equivalent
Chicago Booth | Mr. Overrepresented Indian Engineer
GMAT 740, GPA 8.78/10
Duke Fuqua | Mr. Indian Quant
GMAT 745, GPA 9.6 out of 10
Stanford GSB | Mr. Food & Education Entrepreneur
GMAT 720, GPA 4.0
Harvard | Mr. Standard Military
GMAT 700, GPA 3.74
Harvard | Ms. Gay Engineer
GMAT 730, GPA 3.6
Harvard | Mr. International Oil
GMAT 710, GPA 3.7
Harvard | Mr. Lieutenant To Consultant
GMAT 760, GPA 3.7
Duke Fuqua | Mr. IB Back Office To Front Office/Consulting
GMAT 640, GPA 2.8
Tuck | Mr. Infantry Officer To MBA
GRE 314, GPA 3.4
Rice Business | Mr. Future Energy Consultant
GRE Received a GRE Waiver, GPA 3.3
Berkeley Haas | Mr. Campaigns To Business
GMAT 750, GPA 3.19
MIT Sloan | Mr. Special Forces
GMAT 720, GPA 3.82
Columbia | Mr. Fingers Crossed
GMAT 730, GPA 3.2
Harvard | Ms. Egyptian Heritage
GRE 320, GPA 3.7
Harvard | Mr. Investor & Operator (2+2)
GMAT 720, GPA 3.85
Harvard | Ms. Harvard Hopeful
GMAT 750, GPA 3.7
Harvard | Mrs. Nebraska
GMAT 740, GPA 3.77
Harvard | Mr. Sovereign Wealth Fund
GMAT 730, GPA 3.55
Kellogg | Ms. Big4 M&A
GMAT 740, GPA 3.7

Essential Business MOOCs For July

Cornell Johnson School of Management

Cornell Johnson School of Management


Bill Carroll, a senior lecturer at Cornell University

Bill Carroll, a senior lecturer at Cornell University

Projecting Your Brand Through New Media


School: Cornell University

Platform: Canvas

Link: Projecting Your Brand Through New Media

Start Date: Self-Paced

Workload: Not Specified

Instructors: Bill Carroll and Robert Kwortnik  

Credentials: Dr. Carroll teaches courses in economics, pricing, and marketing distribution in Cornell’s School of Hotel Administration. A retired U.S. Army Lieutenant with a Ph.D. in Economics from Penn State, Carroll previously served as a division vice president at Hertz, where he oversaw pricing, yield management, and counter sales. He later managed publications like Travel Weekly, Official Meetings and Facilities Guide, and The Hotel and Travel Index for Reed Elsevier’s Travel Group. Most recently, he was the CEO of Marketing Economics, a travel consulting firm.

A Temple Ph.D., Dr. Kwortnik has been named “Teacher of the Year” eight times by the students of the Cornell School of Hotel Administration. A highly-cited researcher, Kwortnik interests include consumer behavior, service experience, and leisure cruises (where he is considered an industry expert).

Graded: This course is not graded.

Description: A website is the online equivalent to a company’s headquarters. And every variable – from color to typeface to images – conveys their brand values and experience. In this course, students will learn the criteria for evaluating how an organization projects its brand promise online. They will examine questions like, “Is the brand voice consistent” and “Does it reflect their values and expectations?” From there, they will apply tools that reinforce brand unity across various online mediums. The course is taught through video lectures.

Review: No reviews available.

Additional Note: This course will only be available through August 30th.