Best Free MOOCs In Business For April

Channel Strategy

Channel Management and Retailing

School: IE Business School

Platform: Coursera

Registration Link: REGISTER HERE

Start Date: April 2016

Workload: No Specified

Instructor: Maria Teresa Aranzabal

Credentials: Ā A practitioner and an academic, Aranzabal joined IE Business School as an associate professor in 2015. Before moving to teaching, she held several roles in the retail sector, including a decade as a partner in a retail consulting firms, along with working in marketing, international development, franchising, and general management for several organizations. An MBA from the Wharton School, Aranzabal also has experience as a retail consultant at McKinsey and a senior association in M&A for Goldman Sachs.

Graded: Students can choose to explore course videos, discussions, and ungraded assignments for free, but they wonā€™t be able to submit graded assignments, earn a certificate, or complete a specialization without paying a $79 fee.

Description: Distribution is a difference maker. It enables firms to cut costs, reach new markets, and better scale operations. Unlocking this advantage and maximizing distributionā€™s benefits requires strategy. In this course, Aranzabal will cover distribution from a variety of strategic vantage points, including ā€œcompany profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, [supply chains], e-commerce and global retail management.ā€ In particular, the course will examine how information technology, such as CRM and merchandise and reallocation systems, can strengthen and streamline operations and drive long-term strategic planning.

Review: No reviews.

Additional Background: This course is the third part of a ā€œMarketing Mix Implementationā€ specialization,ā€ a four course series that includes a capstone project. To learn more about these courses and register for them, CLICK HERE.

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