Best Free MOOCs In Business In October by: Jeff Schmitt on September 28, 2017 | | 6,222 Views September 28, 2017 Copy Link Share on Facebook Share on Twitter Email Share on LinkedIn Share on WhatsApp Share on Reddit Marketing in an Analog World School: University of Illinois Platform: Coursera Registration Link: REGISTER HERE Start Date: October 1, 2017 Workload: Not Available. Instructors: Aric Rindfleisch Credentials: Rindfleisch is the John M. Jones Professor of Marketing at the University of Illinois. Armed with an MBA from Cornell and a Ph.D. from the University of Wisconsin, Rindfleisch was listed among the Best 300 Professors by the Princeton Review in 2012. Description: Think commerce is run by digital means? Think again, says Rindfleisch, who notes that 90% of sales come in physical spaces like stores. As a result, marketers must balance both the digital (eCommerce) and analog (brick-and-mortar) channels with equal skill. In this course, Rindfleisch will look at how physical commercial outlet models have been re-shaped by digital initiatives, with videos and cases touching on how marketers have developed synergies between the channels – and how the results shifted consumer expectations and commercial strategies. Review: No reviews. Additional Note: This is the final course in a “Digital Marketing” specialization. To learn more about these courses, click here. Previous Page Continue ReadingPage 7 of 20 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Questions about this article? Email us or leave a comment below. Please enable JavaScript to view the comments powered by Disqus.