Essential MOOCs In Business For April

Innovation and Enterprise

 

School: Loughbourgh University

Platform: FutureLearn

Registration Link: Innovation and Enterprise

Start Date: April 6, 2015 (6 Weeks Long)

Workload: 3 Hours Per Week

Instructor: Dr. Julie Holland

Credentials: Ā Dr. Holland teaches courses in enterprise innovation, entrepreneurship, and journalism at the UKā€™s University of East Anglia. She is also the schoolā€™s Director of the Glendonbrook Centre for Enterprise Education.

Graded: Students can purchase a Statement of Participation after completing the course.

Description: ā€œManaging the innovation process is neither a scientific process nor a black artā€¦In addition to detailed research and planning, its success is influenced by human factors and, of course, luck!ā€ That is how Dr. Holland views the process of selecting, developing, and introducing innovative products and services to the market. In this course, she introduces a four P model of the innovation process: People, possibility, protection, and practice. Through lectures, case studies, and activities, students will learn both theoretical and practical steps for spotting opportunities and formulating unique responses to potential gaps and needs.

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