Essential MOOCs In Business For April

Entrepreneurship

Essentials of Entrepreneurship: Thinking & Action

 

School: University of California-Irvine

Platform: Coursera

Registration Link: Essentials of Entrepreneurship: Thinking & Action

Start Date: April 6, 2015 (4 Weeks of Study)

Workload: 2-4 Hours Per Week

Instructor: David Standen, MBA

Credentials: An entrepreneur, consultant, and educator, Standen is currently the founder and CEO of Odyssey Imports, a wholesaler and retailer of luxury products from the Mediterranean. Since 2007, he has raised over $24 million dollars in venture capital for his clients. An academic with a Ph.D. in business administration and entrepreneurship from IE Business School, Standen helped his alma launch its online MBA program, the first of its kind for a top-ranked MBA program.

Graded: Students will earn a verified certificate for completing this course.

Description: Being an entrepreneur is fashionable these days. Steve Jobs and Mark Zuckerberg have emerged as the 21st centuryā€™s answer to Daniel Boone and Davy Crockett, digital pioneers who opened a new frontier of connectivity and convenience. But being an entrepreneur takes more than a good idea and an unshakable commitment. In this course, students will learn how to launch their own business. In particular, the course will cover ā€œhow creativity, opportunity and feasibility are best evaluated; business strategies for new businesses; importance of a business plan; achieving success in a new business.ā€ The course will taught through 8-12 minute lecture videos, with students evaluated through quizzes.

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Additional Notes: This is the third part of a Practical Management for Career Readiness specialization available through Coursera. Students will receive a specialization certificate that reflects that they completed three courses (including ā€œFundamentals of Managementā€ and ā€œEffective Problem-Solving and Decision-Makingā€) and a capstone project. The total cost of a certification is $196.

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