Masterclass: Many Companies Fail Selling Sustainable Products. Why & What Can Be Done?
By now, firms take sustainability seriously. Many of them are integrating sustainability benefits in their new product offerings. Results have been contrasted, however, as many firms face disappointing sales with their new offerings.
Professor Frédéric Dalsace, Professor of Marketing and Strategy, discusses three mistakes they may be making and ways to go around them during an online IMD MBA Masterclass from 17h30 – 19h00 CEST.
Register now to participate in this sample class around sustainability and experience the IMD MBA teaching style for yourself.