Barbara Coward

Founder and Consultant

MBA 360 Admissions

United States

Net Promoter Score: 9

Consultant Bio

I started working in b-school admissions in 1997, the same year that the film Titanic was released. But that is a good coincidence! As a former MBA admissions director at business schools in the U.K. and the U.S., I have evaluated and decided on hundreds of applications to full-time MBA and part-time executive MBA programs. I have also conducted countless interviews. So, I know the common mistakes that can sink an application ship. I also know how to help create that “wow” factor to convey how you would contribute to the program through your unique background and experience. I have worked with MBA and specialized master’s applicants from a wide variety of industries and geographic locations. My expertise is helping you tell your authentic story that demonstrates both ability and self-awareness. I am told that I excel at building confidence, too!

Company Information

Clients of mine have been accepted to top-tier schools including INSEAD, LBS, Columbia, UCLA Anderson, and Stanford GSB. My thought leadership on b-school admissions has been featured in Poets & Quants, U.S. News & World Report, Financial Times, and AACSB’s Best Business School’s Blog.

I also have developed marketing messaging for top business schools in the U.S., Canada, Europe, and China. So, I know exactly what schools are seeking in applicants.

Graduate management education is my passion seven days a week, 365 days a year! I follow and analyze social media accounts of more than seventy business schools worldwide and receive lead nurturing emails from as many – if not more – business schools. So, I have a pretty good grasp of the industry to help identify which programs best meet your needs.

Menu of Services and Associated Costs

It’s up to you! Engagements can range from a one-hour, single session (e.g., interview prep) to a full multiple school application package (with resume review, essay review, interview prep) — and everything in between. I can help you assess where I can be most helpful.
I know that applying to business schools is a labor-intensive and stressful process. So, I want to make sure that it is as enjoyable as it is productive. This is a special time in your life. We’ll work hard, but I want to make sure that you smile and laugh more than a few times as well.

Location: United States

Phone: 443-909-0686

Email: bcoward@enrollmentstrategies.net

Website: https://mba360admissions.com/services

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P&Q Consultant Reviews

  • Calm & Confident Guidance
    1 month ago
    Barbara was great to work with because she brought calm and confidence to the application process. I had so much going on with work and GMAT studying that the application process was completely overwhelming until I hired Barbara. She created a plan for me that helped me focus on one task at a time and we got everything completed in time for the application deadlines. I also got into my dream program. Thank you Barbara for helping me get into Haas!
    Noah Carson
    EMBA Class of 2023 Admit
    All reviews are independently verified by Poets&Quants staff.
  • The Best Admissions Consultant
    2 months ago
    My experience with Barbara was amazing, to say the least. She was supportive and helped me on my MBA journey. I worked with her on my applications and interview preparation. I got into all the schools that I applied to, which included two of the top schools in Europe and the top two in Canada. She is an amazing coach, and I have recommended her to friends and family. She was readily available when needed and was able to adjust to fit my work and personal schedule for any items that needed to be actioned throughout the entire admission process. If your goal is to get into top schools, work with Barbara.
    Class of 2023 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Thank You Barbara For Your Support
    3 months ago
    Barbara was very supportive, empathetic and motivated me when I felt like giving up. Thank you for your support and for being a great advisor when I needed help. I finally made it into my dream school and I cant wait to start in 2022!
    Class of 2024 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Tailored For You
    5 months ago
    Barbara was a stellar professional and really let me maneuver the sessions as I needed to. I purchased 10 hours with Barbara and was very specific about the support I needed with my essays. Barbara was efficient and communicative throughout the process. She never missed a deadline. When it came to the revisions themselves, she really helped me think through how each detail I choose to include could be interpreted by the admission committees. Given her understanding of the ethos associated with top programs, she was able to help me decipher what could "fly" at one program, but not another. She also helped me synthesize my supporting statements/examples to meet my character limits and still get my point across. I would recommend Barbara to other ...
    Read the full review
    Class of 2023 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Best Professional Conslutant!
    7 months ago
    I am deeply grateful to Barbara for the professional approach. She has guided me throughout the application process by providing emotional and constructive support. She has helped me realize the key points I need to address in my resume and application as a whole. Working with her has been amazing. Barbara has helped me build my confidence and I have been accepted to one of the best schools in the world.
    Class of 2023 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Great Experience!
    7 months ago
    Barbara's advice and experience have been a key element in the preparation of my applications. Her advice helped me to present my experiences and credentials in a memorable and impactful way. Without changing my voice or point of view, she allowed me to present my story in a way suitable for this type of program. Barbara is meticulous, responsive, and always available and present, providing the necessary support during a stressful and important period such as applying for an MBA. Fully recommended.
    Raimundo Honorato
    MBA Class of 2023 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Can't Beat Her Expertise
    7 months ago
    Barbara is a wealth of knowledge, simply put. For context, I applied to one, specialized master's program in London. It was my dream school and program. Before working with Barbara, I lacked confidence in my application, knowing how competitive the program is. Additionally, I had no prior experience applying to really anything (was able to avoid the undergrad application process, thanks to college sports). It's clear that Barbara's expertise and guidance played a pivotal part in me being accepted. She consulted me on how to specifically illustrate why this program was a perfect fit for me, helping me to connect the dots between my background and the program. With all of her experience, she knew the school and their admissions style and tailored her guidance ...
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    Class of 2021 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Barbara Is Great!
    7 months ago
    Barbara has been so helpful in my MBA application process - from brainstorming LOR content, essay edits, to interview prep. She knows a lot about different MBA programs and what they are looking for in applicants. Barbara helped me stand out in my essays, find my voice, and narrate my story in a way that I could not have done by myself. I am really thankful for her knowledge, responsiveness, and support throughout my MBA application journey.
    Class of 2021 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Excellent Experience
    7 months ago
    My experience with Barbara was fabulous. Barbara is a thorough professional. She understood the details of my profile really well and gave her best advice. She helped me craft my story and structure my essays, according to the schools I was applying to. At every step, she constantly gave honest feedback and was always ready to go the extra mile to ensure that the quality of the essays is impeccable and the overall profile is school-ready! She was also incredibly approachable and available to do essay reviews on all days of the week and all times of the day, which really helped me meet deadlines for school applications.
    Class of 2023 Applicant
    All reviews are independently verified by Poets&Quants staff.
  • Barbara Is Fabulous!
    7 months ago
    I cannot thank Barbara enough for her strategic feedback and vision throughout my application process. She is such a delight to work with and really paints a picture of what the admissions team will want to see across each piece of the application. She makes you think outside of your current career path and how to craft your long-term career goals in a clear way to the admissions team. I recommend Barbara to anyone looking to apply for full-time or part-time MBA programs!
    Class of 2024 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Life-Changing Experience
    12 months ago
    Barbara Coward changed my life in the best way possible. Some background on myself: I attended undergraduate at a large public university, and then worked in financial services industry for two years. I was unhappy with my job and my life. I felt lost and discouraged, and then I connected with Barbara and everything changed. "What proof do you have that she's phenomenal?" -- you might ask. I was admitted to every single school I applied to, and am/will be attending two Ivy League institutions over the next three years. Barbara helped me believe in myself again, and make sense of where I was in my life and what I needed to do to pivot to a career that would truly fulfill me. My most valuable ...
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    Class of 2022 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Simply The Best!
    12 months ago
    Working with Barbara was one of the best decisions I could have made -- outside of deciding to go to business school! She was incredibly knowledgeable about all aspects of the process and helped me craft my best application possible. We worked together on everything from applications to essays and interview prep. On a personal note, Barbara was an absolute joy to work with. She is warm, personable, and was genuinely invested in my success. Applying to b-school can be an overwhelming, draining, and tedious process. Barbara brought energy, passion and insights to our discussions -- I looked forward to my meetings with Barbara! I applied to 3 schools in Round 3 and was accepted to every program. I am now enrolled in Wharton! I highly recommend ...
    Read the full review
    Class of 2022 Admit
    All reviews are independently verified by Poets&Quants staff.
  • The Best MBA Consultant!
    1 year ago
    I'm so fortunate that I met Barbara as she helped me navigate the MBA process. She was clear and honest with me and my chances at my prospective schools. She was always available and is very knowledgeable about the entire process! She properly prepares you in conveying your story on the application and for the school interviews. I would recommend Barbara to anyone and I can't thank her enough for all that she's done for me!
    Class of 2022 Admit
    All reviews are independently verified by Poets&Quants staff.
  • A true expert to connect with!
    3 years ago
    I know, out of personal experience as well as that of friends and family, that applying to business schools is a tedious process. But after I started working with Barbara, I feel confident and calm about this journey. Barbara is a superb consultant as she knows how to put your mind at ease. She is diligent and an expert in her work. Barbara is very professional and takes the time out to support her clients. In addition to everything, she is a great human being!
    - Vidur Yash Ahluwalia
    All reviews are independently verified by Poets&Quants staff.