USC Marshall | Mr. Utilitarian Mobility
GMAT 740, GPA 2.67
MIT Sloan | Mr. Data Mastermind
GMAT N/A; will be taking in May, GPA 3.6
Harvard | Mr. Future Gates Foundation
GMAT 720, GPA 7.92
Wharton | Mr. Infrastructure
GMAT 770, GPA 3.05
Darden | Mr. Sustainable Real Estate
GRE SAT 1950 (90th Percentile), GPA 3.7
London Business School | Mr. Aussie Analyst
GMAT 680, GPA 3.3
Duke Fuqua | Ms. Account Executive
GMAT 560, GPA 3.3
Harvard | Ms. Lucky Charm
GMAT 690, GPA 3.2
Tuck | Ms. Green Biz
GRE 326, GPA 3.15
Harvard | Ms. URM
GRE 325, GPA 3.6
Chicago Booth | Mr. Stay Involved
GMAT 730, GPA 3.4
McCombs School of Business | Ms. Second Chances
GRE 310, GPA 2.5
Stanford GSB | Mr. Entrepreneurial Bassist
GMAT 740, GPA 3.61
Rice Jones | Mr. Back To School
GRE 315, GPA 3.0
Cornell Johnson | Mr. IT To IB
GMAT 660, GPA 3.60
Kellogg | Mr. Green Business
GMAT 680, GPA 3.33; 3.9 for Masters
NYU Stern | Mr. Military Officer
GRE In Progress, GPA 2.88
Kellogg | Mr. Real Estate Finance
GMAT 710, GPA 3.0
Kellogg | Mr. Finance To Education
GMAT 730, GPA 3.4
Stanford GSB | Ms. Artistic Engineer
GMAT 730, GPA 9.49/10
Emory Goizueta | Mr. Multimedia
GRE 308, GPA 3.4
UCLA Anderson | Mr. Commercial Banker
GMAT 700, GPA 3.3
IU Kelley | Mr. Construction Manager
GRE 680, GPA 3.02
Harvard | Mr. Healthcare Fanatic
GMAT 770, GPA 3.46
Harvard | Mr. Sovereign Wealth Fund
GMAT 730, GPA 3.55
Harvard | Mr. Smart Operations
GMAT 760, GPA 4.0
Darden | Mr. Strategy Manager
GRE 321, GPA 3.5

David White

Founding Partner

Menlo Coaching

Amsterdam

Netherlands

Consultant Bio

After a 15-year career in the tech industry (SVP at Travelzoo, Sr. Director at Yahoo, GM Europe at a startup acquired by Adobe), I have recruited, managed and developed dozens of talented young professionals in startup and corporate environments.  I have worked on MBA applications since 2012 and have a special focus on helping applicants to choose the right career goals.

Company Information

If you want to do everything you can to win admission to a top MBA program, and you are ready to do the hard work involved in building your profile and creating great applications, Menlo Coaching can help. We have high standards and will push you hard to uncover every detail that will help you to find your voice and tell your story in the most compelling way possible.

You will never have a blind spot when you work with us. We visit campuses, interview admissions directors (see our blog), and employ a network of students to give us candid feedback about their MBA programs. We know the things that aren’t always discussed openly, like how schools manage their rankings, the side channels through which schools receive feedback on applicants, and more.

Our services combine unlimited 1:1 coaching with a self-paced curriculum that allows you to learn the basics in a way that fits your incredibly busy schedule. We also bring you together with other applicants to build your MBA network and keep your motivation high throughout the process.

To ensure the highest quality of service, we accept only a limited number of clients each year so that we can keep a low ratio of clients to coaches. Contact us as soon as you have committed to pursue an MBA and want to maximize your odds of acceptance.

Menu of Services and Associated Costs

We support applicants across all stages of an MBA application: planning your career goals, selecting schools that will help you achieve those goals, networking effectively with students, staff and alumni, identifying your personal story, and telling it across the many essays, application forms, resumes, and recommendations. Our structured approach means that you’ll always know the answer to the question “What should I be doing NOW to improve my odds of acceptance?”

Our interview preparation combines mock interviews, tailored to each school’s format, with communications training provided by former professional actors. You’ll overcome your interview nerves and will feel confident, authentic and relaxed on the day of the interview.

Even after the interview, we work with you to negotiate your merit-based aid. Although we cannot promise an award for any particular candidate, our clients have received millions of dollars of additional awards based directly on our negotiating strategies.

Finally, we love helping future-year applicants to build their MBA profiles through our “Early Birds” program because taking the right steps now will give you an edge in the competitive application process later.

Location: Amsterdam Netherlands

Email: david@menlocoaching.com

Website: http://menlocoaching.com/

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P&Q Consultant Reviews

  • Admitted To HBS - Well Worth The Investment
    1 year ago
    Coming from a tough professional and demographic cohort, and finding it initially challenging to adequately differentiate my application from my peers, I looked to admissions consultants to provide the guidance and expertise needed to tell my story best and make my application stand out. David came highly recommended and he certainly did not disappoint. There is an excellent online portal with weekly video modules, assignments, message boards, and other resources. The program was structured and organized, which was particularly useful during times when work or other life commitments were taking up a lot of my time and energy. David was always patient, but also not afraid to remind me of my pending to-do's or offer up his time for a phone call. When I needed something ...
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    Class of 2021 Admit
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  • Well Worth The Investment!
    1 year ago
    Before deciding to work with David, I had applied to several schools and not gotten the results I was expecting. My best offer was acceptance at NYU Stern with $60k in scholarship, but I had a feeling that I could do better with a little help on my messaging. I contacted Menlo Coaching and had my introductory phone call with David, who, after reviewing my previous applications thought he could help me get much better results. Even before paying him a dime, he pointed out several areas for improvement in my applications. After deciding to go ahead with Menlo Coaching, I could immediately tell that I had made the right choice. They laid out the upcoming tasks for the roughly 8 months before application time, and the ...
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    Class of 2021 Admit
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  • Great Experience - More Than Your Typical MBA Coach
    1 year ago
    I’ve been very fortunate to have worked with Menlo Coaching: David, Alice, and Team! As a male Indian tech applicant with a <700 score, I knew that I was in a very competitive pool of applicants. With Menlo’s help I was able to secure admission into a top 15 school in the US (with significant scholarship) and a top school in Europe, and I’m super happy with the result! The fact that Menlo chooses to work with only a limited number of students per round, maximizes their value add and personalized attention to help you succeed. In our 30min introductory call itself, I realized that David and team really care for you and want you to succeed in getting an admit and not just help you ...
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    Class of 2021 Admit
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  • Great Coach From Start To Finish
    1 year ago
    David was a remarkable coach. He was equally helpful on the macro items (which schools were a good fit, what the full application cycle looks like, etc.) as he was on the small details that were unique to specific applications. Menlo has a structured program that helps you understand the very basics and then David makes himself available to answer as many questions you can think of... and then a few more. Coming from eight years in a niche form of sales David helped me to clearly articulate my accomplishments in an easily understood way, explain how the skills and knowledge I had acquired would be helpful in an MBA (and add value to an MBA community), and why the MBA was a critical next ...
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    Class of 2021 Admit
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  • More Than Your Typical MBA Coach
    1 year ago
    I first began working with David as part of Menlo’s “Early Birds” program, which is designed to help candidates develop/improve elements of their application profile that require ample lead time (GMAT score, brainstorming “your story”, etc.). As someone from a very non-target background, I found this program to be incredibly helpful. I was able to hear firsthand the experiences of previous Menlo clients, and David worked closely with me to develop my story. After finding the Early Birds program so valuable, I decided to work with David through the primary application process as well. I applied within a very competitive industry pool, and David spent hours helping me think through ways to position my profile as unique. Then, while writing essays, David continually challenged me ...
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    Class of 2021 Admit
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  • Amazing! Would Work With Menlo Coaching Again
    1 year ago
    Tl;dr; a) Brings structure to an unstructured process. b) Great work ethic. Usually got responses to questions within an hour or two (unless it’s super late for them) and usually responds to all of your essays within 8 hours. The time difference (I live in the US, David in the Netherlands) really worked to my advantage as I got input on my essays at least twice a day – once before I woke up and once before evening. c) Gives solid advice and is always there to listen to your ideas and concerns. d) No room for complacency. Will not sign off on any essay/topic until the final product lives up to his expectations. e) Structured program breaks the application into 15 bite-sized modules to make it easy to know ...
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    Class of 2021 Admit
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  • Admitted to HBS, Kellogg, Sloan, and Haas in R1 with scholarships
    1 year ago
    The journey to get admitted to top MBA programs, some including scholarship, is an arduous marathon and I couldn’t have asked for better support than David. I am admitted to HBS, Kellogg, Sloan, and Haas, including a full scholarship at one of the schools, making me humbled and elated! Menlo Coaching’s structured approach to the admission process ensures that you submit the best possible version of your candidacy to the schools because you spent time understanding what schools are looking for and more importantly your own personal story. Before I approached David, I already had a good GMAT score (750) and knew that I only wanted to apply to a few top 10 programs. I appreciated that David’s involvement emphasized networking with schools heavily including campus visits and ...
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    Class of 2021 Admit
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  • Admitted to CBS and Wharton
    1 year ago
    This was my second year working with David. Last year, in the first admissions cycle under the Trump administration, my best result was being wait-listed at Booth and eventually denied admission. I’m a Canadian applicant looking to pivot in to investment banking and after David analyzed R1 2017 trends, he helped me trace the issue back to schools being wary of potential H-1B Visa issues. Despite a disappointing outcome, I had zero doubts that David and I shaped an effective narrative for my story (actuary working with pension funds on investment strategy, wanted to continue to make an impact in this space by moving in to infrastructure investing at a pension fund). David really helped my essays reflect that this was a very well thought out ...
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    Class of 2021 Admit
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  • Admitted to HBS / Wharton / Yale in R1
    1 year ago
    My husband and I both worked with David on our applications. David really helped the two of us to create coherent and resonating stories in order to maximize the chances of us getting into the same school. Along the process, he was a true friend who always thought about our applications from our perspectives, offering advice at every single decision making point. A few things that I really appreciated 1) Timeliness: Even though he is located in Europe, the time difference actually helped to get very efficient turnarounds. 2) In person interactions: He was in NYC for quite some time (and actually camped in our apartment for almost a week) so that we could have face to face meetings, which was very efficient. We also got ...
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    Class of 2021 Admit
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  • Highly Recommend
    1 year ago
    I strongly recommend Menlo Coaching for anyone who is looking to get into top MBA programs. I started my application in early 2018. After shopping around for a few consultants, I decided to go with David and Alice because of the fabulous reviews on the internet. I am glad that I made the decision as I received an offer from a few to programs including Wharton. Personally, I especially appreciated three aspects of my journey with Menlo Coaching. First, Menlo Coaching helped me to manage a hectic application timeline. I work long hours, and setting aside time for MBA application is extremely challenging. David helped me to compartmentalized the entire application progress into smaller, digestible pieces, which made my application process much more efficient. ...
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    Class of 2021 Admit
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