Ross | Ms. Healthcare Startup
GRE 321, GPA 3.51
Harvard | Mr. Sovereign Wealth Fund
GMAT 730, GPA 3.55
Stanford GSB | Mr. Corporate VC Hustler
GMAT 780, GPA 3.17
Harvard | Mr. Smart Operations
GMAT 760, GPA 4.0
Wharton | Mr. Marketing Director
GMAT 710, GPA 3.3
Kellogg | Mr. Real Estate Finance
GMAT 710, GPA 3.0
Emory Goizueta | Mr. Multimedia
GRE 308, GPA 3.4
Harvard | Mr. Healthcare Fanatic
GMAT 770, GPA 3.46
Ross | Mr. Airline Engineer
GMAT 730, GPA 3.73
Darden | Mr. Strategy Manager
GRE 321, GPA 3.5
Georgetown McDonough | Ms. Air Force
GMAT 610, GPA 3.8
Stanford GSB | Mr. JD To MBA
GRE 326, GPA 3.01
Harvard | Mr. MacGruber
GRE 313, GPA 3.7
Berkeley Haas | Mr. Poet At Heart
GMAT 740, GPA 3.7
Yale | Mr. Ukrainian Biz Man
GRE 310, GPA 4.75 out of 5
Darden | Mr. Former Scientist
GMAT 680, GPA 3.65
Stanford GSB | Mr. Sustainable Business
GRE 331, GPA 3.86
Wharton | Mr. Microsoft Consultant
GMAT N/A, GPA 2.31
Yale | Ms. Impact Investing
GRE 323, GPA 3.8
Cornell Johnson | Ms. Food Waste Warrior
GMAT Not written yet (around 680), GPA 3.27
Stanford GSB | Ms. Future Tech Exec
GMAT 750, GPA 3.4
Kellogg | Mr. Finance To Education
GMAT 730, GPA 3.4
Rice Jones | Mr. Back To School
GRE 315, GPA 3.0
Columbia | Mr. Aussie Military Man
GMAT 710, GPA 3.0 (rough conversion from Weighted Average Mark)
Harvard | Mr. Hopeful Philanthropist
GMAT 710, GPA 3.74
Stanford GSB | Mr. FinTech
GMAT Not Taken Yet, GPA 3.5
UCLA Anderson | Mr. Analytics Man
GMAT 740, GPA 3.1
Farrell Dyan MBA Prep Coach

Farrell Dyan

MBA Prep Coach

United States

Consultant Bio

My career in MBA prep started in January of 2000, teaching verbal GMAT Prep for Kaplan. I had just returned from studying brand strategy and consumer loyalty at ESC-Amiens, a French-speaking business school, as the first recipient of the Global Scholar Award from the University of Iowa.

While completing my MBA studies in the Spring of 2000, I was recruited to head up the GMAT service offering for a large admissions consulting firm. For 13 years, I worked to prepare MBA applicants part-time.

Post-MBA, I spent eight years working for Fortune 500 companies in marketing management roles, writing award-winning advertising campaigns for Gannett and direct mail that broke sales records for Dow Jones.

As the Wells Fargo corporate newsletter editor, I interviewed upper management and told their stories. Once familiar with my talents, many invited me to write their bios and serve as their ghostwriter.

Exiting corporate, I started a consultancy developing value propositions for new startup owners, helping them increase sales revenue and obtain VC funding.

Drawn to marketing people rather than products, I decided to go from part-time to full-time with MBA prep consulting. I help both full-time and EMBA leaders get into Top 10 MBA programs.

Live jazz is my jam, along with personal development and perfecting my French. You might find me swimming, meditating. Sipping on sangria, asking strangers if I can pet their dog.

Schedule a profile review with me to see if we would make a good team. I want to help you create your best applications to get into your dream b-school and pursue a career that excites you.

Company Information

98% admitted to a top MBA program…80% to a top 5…most to their first-choice school

In a sea of qualified MBA applicants….who stands out? The candidate with clear passions, career goals, and a personal brand. The memorable candidate.

I connect your experience, skills, and strengths into a succinct, persuasive value proposition. This is conveyed to the admissions committee through your resume, essays, application responses, letters of recommendation, Linked In profile and school interviews.

The result? I have helped dozens of statistically-challenged applicants break into top American, Asian and European MBA programs. over half with sizeable merit scholarships.

In terms of credentials, I’m an interview coach, marketing professor, and a resume specialist. Yet what really counts is that I’m a good listener, a great editor, and very devoted to the success of my clients.

My coaching brings forth your most compelling, authentic content. As partners, we shape a distinct, memorable brand that shines through each part of your application.

Reasons for my success


Skilled at conveying your value


Eliciting concrete post-MBA goals


16 years of post-MBA experience informing your apps


My academic experience will help enrich your essays


Guiding your prep for video essays and interviews



Having worked for five large admissions consulting firms, I’ve read and edited several hundred essays. I know what has been “done to death” by applicants, and where the opportunities lie.


Contact me at the email below to set up a time to chat and see if we would make a good team. I want to help you create your best applications – get into your dream b-school – and pursue a career that excites you.

Menu of Services and Associated Costs

I take the time to get to know my clients inside and out. This allows us to create truly customized applications that are consequently very successful.

Also, you will be working with me directly – a full-time experienced proven professional – on all elements of the application.

It’s important that we work together on every aspect of your application. NOT just your essays. Statistically, each element is weighted equally. Essays are weighed the same as your letters of recommendation, CV, and application boxes.

For this reason, the first application generally requires 40 hours. My hourly rate is $100/hour. Subsequent applications are sequentially less, 25-30 hours, then 10-15 hours for 3rd and 4th applications. I strive to maximize your chances by repurposing your content in other applications.

Don’t roll the dice on your future when the payoff is potentially massive: starting salary, scholarships, and being supremely prepared for MBA internship interviews.

Steps to Success


❯❯ Content that forms our foundation


❯❯ Applauded by Career Services at HBS, GSB, Booth and other top schools

Candidate Positioning

❯❯ Post-MBA goals to construct a cohesive narrative   

Outlining Your Stories

❯❯ Identifying the best contenders for essays and recommendations  ­

Identifying Your Brand

❯❯ The golden thread & unique value proposition

School Selection

❯❯ We review fit, goals & writing opportunities

Recommendation Talking Points

❯❯ I outline work achievement anecdotes for your recommenders 


❯❯ Showing the human behind the achievements

Application Boxes 

❯❯ Elevating your candidacy and brand with these responses

Interview Prep

❯❯ School-specific interview question scripting & delivery

My Process

Introspect, brainstorm, outline, draft, and edit.  

This is the process for each element: CV, recommendation talking points, essays, application boxes, LinkedIn profile, and interview responses.

It takes time to think, process and iterate.

More time ❯❯ better content ❯❯ better quality applications ❯❯ better chances

Start as early as possible.

Location: United States

Phone: 888-380-4180



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P&Q Consultant Reviews

  • Chicago Booth MBA
    4 years ago
    “After finishing college, I worked as a trader for a few years, but realized that that my understanding of the business world was actually quite limited. I spent considerable time looking for a position in another industry, but realized I was extremely pigeon-holed to finance. My Ivy league undergraduate degree often got my foot in the door, but I didn’t have any hard skills I could bring to the table. I decided to submit Round 3 business school applications. I needed to differentiate myself, being overrepresented as a white male with a finance background. I started looking for GMAT Verbal tutors and found Farrell on Craigslist. Farrell raised my Verbal score from 48 to 51 within only 8 hours; I would have spent more time ...
    Read the full review
    Class of 2016 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Why MBA?
    4 years ago
    This time last year, I had just exited a software startup that I co-founded. After considering my options, I decided to go to business school and started to study for the GMAT. When I had finally taken the test three months later, it dawned on me that my first Round 1 application deadline was only four weeks away! That’s when I called Farrell. I knew I needed help with my application essays. Even though I am skilled at writing technical documents for work, I had no clue what would make for a good personal essay. I was also in the dark about what essay content would capture the attention of the admission committee. And, although I didn’t realize it when I first called Farrell, I ...
    Read the full review
    Class of 2017 Admit
    All reviews are independently verified by Poets&Quants staff.