Chicago Booth | Mr. Controller & Critic
GMAT 750, GPA 6.61 / 7.00 (equivalent to 3.78 / 4.00)
Harvard | Mr. Spanish Army Officer
GMAT 710, GPA 3
Said Business School | Mr. Global Sales Guy
GMAT 630, GPA 3.5
Kellogg | Mr. Cancer Engineer
GRE 326, GPA 3.3
Chicago Booth | Mr. Financial Analyst
GMAT 750, GPA 3.78
Columbia | Mr. Chartered Accountant
GMAT 730, GPA 2.7
Kellogg | Mr. PE Social Impact
GMAT Waived, GPA 3.51
Kellogg | Mr. CPA To MBA
GMAT Waived, GPA 3.2
Georgetown McDonough | Mr. International Youngster
GMAT 720, GPA 3.55
N U Singapore | Mr. Just And Right
GMAT 700, GPA 4.0
Stanford GSB | Ms. Sustainable Finance
GMAT Not yet taken- 730 (expected), GPA 3.0 (Equivalent of UK’s 2.1)
Kenan-Flagler | Mr. Healthcare Provider
GMAT COVID19 Exemption, GPA 3.68
Kellogg | Ms. MBA For Social Impact
GMAT 720, GPA 3.9
Chicago Booth | Ms. Future CMO
GMAT Have Not Taken, GPA 2.99
MIT Sloan | Ms. International Technologist
GMAT 740, GPA 3.5
UCLA Anderson | Ms. Art Historian
GRE 332, GPA 3.6
Harvard | Mr. Harvard Hopeful
GMAT 740, GPA 3.8
Yale | Mr. Philanthropy Chair
GMAT Awaiting Scores (expect 700-720), GPA 3.3
Columbia | Mr. Startup Musician
GRE Applying Without a Score, GPA First Class
Chicago Booth | Ms. Entrepreneur
GMAT 690, GPA 3.5
Columbia | Mr. MGMT Consulting
GMAT 700, GPA 3.56
Harvard | Mr. Google Tech
GMAT 770, GPA 2.2
Harvard | Mr. Future Family Legacy
GMAT Not Yet Taken (Expected 700-750), GPA 3.0
Wharton | Mr. Big 4
GMAT 770, GPA 8/10
Rice Jones | Mr. ToastMasters Treasurer
GMAT 730, GPA 3.7
Harvard | Mr. Public Health
GRE 312, GPA 3.3
Kellogg | Mr. Hopeful Admit
GMAT Waived, GPA 4.0
Farrell Dyan MBA Prep Coach

Farrell Dyan

MBA Prep Coach

United States

Consultant Bio

My career in MBA prep started in January of 2000, teaching verbal GMAT Prep for Kaplan. I had just returned from studying brand strategy and consumer loyalty at ESC-Amiens, a French-speaking business school, as the first recipient of the Global Scholar Award from the University of Iowa.

While completing my MBA studies in the Spring of 2000, I was recruited to head up the GMAT service offering for a large admissions consulting firm. For 13 years, I worked to prepare MBA applicants part-time.

Post-MBA, I spent eight years working for Fortune 500 companies in marketing management roles, writing award-winning advertising campaigns for Gannett and direct mail that broke sales records for Dow Jones.

As the Wells Fargo corporate newsletter editor, I interviewed upper management and told their stories. Once familiar with my talents, many invited me to write their bios and serve as their ghostwriter.

Exiting corporate, I started a consultancy developing value propositions for new startup owners, helping them increase sales revenue and obtain VC funding.

Drawn to marketing people rather than products, I decided to go from part-time to full-time with MBA prep consulting. I help both full-time and EMBA leaders get into Top 10 MBA programs.

Live jazz is my jam, along with personal development and perfecting my French. You might find me swimming, meditating. Sipping on sangria, asking strangers if I can pet their dog.

Schedule a profile review with me to see if we would make a good team. I want to help you create your best applications to get into your dream b-school and pursue a career that excites you.

Company Information

98% admitted to a top MBA program…80% to a top 5…most to their first-choice school

In a sea of qualified MBA applicants….who stands out? The candidate with clear passions, career goals, and a personal brand. The memorable candidate.

I connect your experience, skills, and strengths into a succinct, persuasive value proposition. This is conveyed to the admissions committee through your resume, essays, application responses, letters of recommendation, Linked In profile and school interviews.

The result? I have helped dozens of statistically-challenged applicants break into top American, Asian and European MBA programs. over half with sizeable merit scholarships.

In terms of credentials, I’m an interview coach, marketing professor, and a resume specialist. Yet what really counts is that I’m a good listener, a great editor, and very devoted to the success of my clients.

My coaching brings forth your most compelling, authentic content. As partners, we shape a distinct, memorable brand that shines through each part of your application.

Reasons for my success


Skilled at conveying your value


Eliciting concrete post-MBA goals


16 years of post-MBA experience informing your apps


My academic experience will help enrich your essays


Guiding your prep for video essays and interviews



Having worked for five large admissions consulting firms, I’ve read and edited several hundred essays. I know what has been “done to death” by applicants, and where the opportunities lie.


Contact me at the email below to set up a time to chat and see if we would make a good team. I want to help you create your best applications – get into your dream b-school – and pursue a career that excites you.

Menu of Services and Associated Costs

I take the time to get to know my clients inside and out. This allows us to create truly customized applications that are consequently very successful.

Also, you will be working with me directly – a full-time experienced proven professional – on all elements of the application.

It’s important that we work together on every aspect of your application. NOT just your essays. Statistically, each element is weighted equally. Essays are weighed the same as your letters of recommendation, CV, and application boxes.

For this reason, the first application generally requires 40 hours. My hourly rate is $100/hour. Subsequent applications are sequentially less, 25-30 hours, then 10-15 hours for 3rd and 4th applications. I strive to maximize your chances by repurposing your content in other applications.

Don’t roll the dice on your future when the payoff is potentially massive: starting salary, scholarships, and being supremely prepared for MBA internship interviews.

Steps to Success


❯❯ Content that forms our foundation


❯❯ Applauded by Career Services at HBS, GSB, Booth and other top schools

Candidate Positioning

❯❯ Post-MBA goals to construct a cohesive narrative   

Outlining Your Stories

❯❯ Identifying the best contenders for essays and recommendations  ­

Identifying Your Brand

❯❯ The golden thread & unique value proposition

School Selection

❯❯ We review fit, goals & writing opportunities

Recommendation Talking Points

❯❯ I outline work achievement anecdotes for your recommenders 


❯❯ Showing the human behind the achievements

Application Boxes 

❯❯ Elevating your candidacy and brand with these responses

Interview Prep

❯❯ School-specific interview question scripting & delivery

My Process

Introspect, brainstorm, outline, draft, and edit.  

This is the process for each element: CV, recommendation talking points, essays, application boxes, LinkedIn profile, and interview responses.

It takes time to think, process and iterate.

More time ❯❯ better content ❯❯ better quality applications ❯❯ better chances

Start as early as possible.

Location: United States

Phone: 888-380-4180



Provide a Candid Review

10=Without Hesitation, 1=I would advise against it.

Select "N/A" if you are a career coaching client only.

Select "N/A" if you are a career coaching client only.

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P&Q Consultant Reviews

  • Farrell Helped Me Find Who I Am Meant To Be
    1 week ago
    7 applications, 7 interviews, 0 dings, 1 life changed forever. When Farrell and I first started working together, I had a plan, but I was lost. I was following the standard career path for my industry; start in engineering, get an MBA, move into business development. There was nothing in my plan that aligned with who I am or what I believe in. Farrell saw through this, and so would an admissions committee. We started with introspection and goal setting. We dove deep into my entire life story, not just my professional journey! I told her of the good times that I love to share and the hard times that I’d rather forget. Farrell got to know me better than I know myself. She posed ...
    Read the full review
    Class of 2022 Admit
    All reviews are independently verified by Poets&Quants staff.
  • 100% Acceptance Rate Thanks To Farrell - She Is AMAZING
    1 year ago
    I consider myself so lucky to have gotten to work with Farrell, and I know I wouldn't have gotten into HBS without her help. I came to Farrell in mid-July hoping to apply round 1. In two months, Farrell coached me through taking the GMAT twice, rewriting my resume, submitting three applications, prepping for interviews, and ultimately getting accepted to HBS, MIT, and Darden. Farrell was my therapist, best friend, and toughest critic throughout the process. She insists on a lengthy introspection process before starting the applications, which ensures that she knows you incredibly well and understands your unique strengths / what will make your application stand out. Farrell has a very strong BS detector, and she does not put up with slacking off or ...
    Read the full review
    Class of 2021 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Admitted Into HBS & MIT
    2 years ago
    Farrell will help you get into your dream university. She is a results-oriented professional with track record of success. In my case, I was admitted to both HBS and MIT. Farrell’s success formula is based on a number of factors that I will list below: 1. She is extremely committed with her clients. Your goal will become her goal. It was incredible to see how much she cared about me getting admitted: even more than my parents! She dedicated time outside her work schedule to think about me and my application, she sent me relevant articles and information very often, she was 24/7 available, she gave feedback with very short turnover time when we were approaching deadlines… You will hardly find anyone so focused in your ...
    Read the full review
    Class of 2020 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Admitted into Wharton! Farrell is a 5 Star coach!
    2 years ago
    I couldn’t believe it when I received a ding from INSEAD! I thought I had prepared a strong application and was completely confused and clueless about what went wrong and was looking for guidance. I was a bit apprehensive about my GMAT score of 710, but thought my strong application would make up for that. I browsed for days on the net, read reviews of various consultants and finally decided to seek help by reaching out to three consultants, including Farrell. The responses from two consultants were quite generic – try to slightly improve my GMAT score and be more specific in my essays. I got the impression that they had not read my INSEAD essays in detail. Farrell’s view was diametrically opposite. After pouring ...
    Read the full review
    Class of 2019 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Admitted in to Wharton and MIT - Farrell will get you into business school
    3 years ago
    As a strategy consultant at BCG, I’m surrounded by colleagues who get into top 10 business schools every year. I thought the application process would be straightforward and something I could manage on my own. I invested quite a lot of time in my R1 HBS and Stanford applications. Much to my surprise, even with a 780 GMAT, I was dinged from both without interview. Only then did I probe a bit more and then learned that almost all of my fellow consultants sought help on their MBA applications. Planning for Round 2, I set up some calls with the big Admissions Consulting companies and also with Farrell. There were three main reasons I chose to work with Farrell: • She was the only consultant ...
    Read the full review
    Class of 2019 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Fantastic MBA Coach!!!
    3 years ago
    I thank Farrell whole heartedly for helping me get admitted to INSEAD, my dream B-school, INSEAD. When I found her on GMAT Club, I had already applied to London Business School, and was rejected without getting even an interview. In order to improve my essays and increase the chances to get admitted by my dream school, I decided to go with her, even knowing we on a very tight schedule. Farrell couldn't have been more helpful and supportive throughout the entire application process, including essay editing, resume preparation, video interview preparation, and later, alumni interview preparation. I also chose to work with her on the Diversity scholarship for INSEAD, and was awarded 10K Euros! She has rich experience in how to tailor candidates’ profiles to ...
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    - Tony
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  • Wharton without a GMAT - Farrell is THE coach to have
    3 years ago
    I don’t know how I can thank Farrell enough: I have been admitted with a scholarship to Wharton with no GMAT! When I first start preparing my GMAT and researching business schools, I was quite confident. After completing my master’s in Aerospace Engineering, as a French student in the US, I went on to work for a top aviation company in NYC, filling a role generally reserved for engineers almost twice my age. On top of that, I had a leadership position in a non-profit organization. Quite a rare profile in this business world! Well, I could not get above 650 on the GMAT and, after calling dozens of prep coaches, none of them believed in me. They all told me that the top 10 ...
    Read the full review
    Class of 2017 Admit
    All reviews are independently verified by Poets&Quants staff.
  • More than just an MBA Coach
    3 years ago
    Simply put, Farrell goes above and beyond what I would ever expect from an MBA prep coach. When I went to her, I had a resume that showed no impact and provided unclear, confusing details of my roles. Farrell was able to show me ways that I had contributed to my company that I had not even realized. She opened my eyes to how to quantify impact and describe problems I had solved in language that would make sense to even people outside of my industry. Apart from working wonders on my resume, Farrell helped me understand more about my professional aspirations. When I first started working with her, I had no real long or short term career goals. She was tough and critical of ...
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    Class of 2017 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Great Coach
    4 years ago
    Farrell was a real life saver in the MBA application process. I first came to her to help me in developing a holistic application that was tailored to my target schools. Her process effectively identified key strengths and weaknesses in my candidacy and developed a strategy to give me the best chance of getting accepted. Two weeks into working with Farrell, I had realized my first choice schools deadline was actually in two weeks, and not in two months as I had originally thought. Farrell immediately sprang to action and made herself available around the clock. We would often have calls as late as 11pm and corresponded constantly through email. While I do not suggest completing an application in just two weeks, Farrell’s dedication and ...
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    Class of 2018 Anonymous
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  • Highly Recommended MBA Coach
    4 years ago
    After battling through the MBA applications and essays alone for several months, I decided I needed help. I was targeting some of the most elite schools in the country, and I knew I could not do it alone. I found Farrell through a close friend who was working with her at the time on his MBA essays. I was having trouble framing my message clearly and concisely, and I was looking to gain a perspective outside my own that would help enrich my essays, but still remain true to my story. I would write essays but they would end up being 1,500 words for a 750 words maximum essay or would meander and abruptly end with no strong conclusion. Farrell was a tremendous help in ...
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    Class of 2017 Admit
    All reviews are independently verified by Poets&Quants staff.