Heidi Hillis Fortuna

Heidi Hillis

Senior Expert Coach

Fortuna Admissions

Australia

Net Promoter Score: 9

Consultant Bio

Heidi has extensive experience working with MBA applicants and is passionate about helping Fortuna clients find their own unique and powerful story. She holds three degrees from Stanford: BA in English Literature, MA in Russian Studies, and MBA from the GSB. At the GSB she was student chair of the school’s Global Management Program, helped launch the school’s first GMIX internships, and served for several years as a GSB alumni interviewer. Currently, she lives in Australia where she serves as an undergraduate interviewer and is on the board of the Stanford Australia Foundation.

Heidi’s passion for international development and business has led her around the globe: as director of micro-finance for a non-profit in Russia, a finance executive in China, a management consultant for McKinsey & Co. in London, a senior product manager for a European E-commerce company, and a finance director for a major South American telecommunications company. She has worked with Fortuna Admissions since 2015, helping clients from around the world and from a large range of industries gain entry into the MBA programs of their choice.

Company Information

Fortuna-Admissions-Logo

Fortuna Admissions possesses unique insider knowledge of how admissions committees work, because we have been the gatekeepers in the admissions offices of top business schools. Our entire team comprises of former business school professionals from top-tier institutions including Wharton, INSEAD, Harvard Business School, Stanford GSB, London Business School, Chicago Booth, NYU Stern, Duke Fuqua, IE Business School, and UC Berkeley Haas.

We have personally reviewed tens of thousands of applications from candidates all over the world. We have also shaped admissions policy, devised the application processes, and had the final say on who got in. We know the inside track – what goes on behind the closed doors of admissions committees, how your candidacy will stand up versus the competition, and how you can best maximize your chances of gaining a coveted place in a top MBA program.

Our experience and passion for coaching gives you a level of MBA admissions insight that you won’t find anywhere else. And with our passion for coaching, we can help you bring out the best in yourself so you truly shine in your application and interviews.

Menu of Services and Associated Costs

Goal development. Candidacy positioning. Interview coaching. Designed to guide you carefully through the entire application process, our MBA packages draw on our team’s industry expertise as former Directors and Associate Directors of Admissions at the world’s best business schools. For the highest impact, we recommend our Comprehensive Package or Premium Package Upgrade services.

One-School Package: $5,900 (Expert coach) $6,900 (director / senior expert coach)
Two-School Package: $7,900 (Expert coach) $9,200 (director / senior expert coach)
Three-School Package: $9,750 (Expert coach) $11,350 (director / senior expert coach)
Four-School Package: $11,450 (Expert coach) $13,350 (director / senior expert coach)
Five-School Package: $13,000 (Expert coach) $15,200 (director / senior expert coach)

You will work with a dedicated Expert Coach throughout the entire process, with input from our resume specialist and a mid-point review of your entire application by another of our Expert Coaches. Our Fortuna Coaches have held senior positions at the world’s best MBA programs and are uniquely qualified to help you maximize your chances of gaining a coveted place in a top business school.

Location: Australia

Email: info@fortunaadmissions.com

Website: http://www.fortunaadmissions.com

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P&Q Consultant Reviews

  • Navy Veteran - HBS, Wharton, MIT Sloan Admit
    2 months ago
    I am beyond grateful for the exceptional support and guidance provided by Heidi during my MBA admissions journey. Her dedication and expertise played a pivotal role in securing admission offers from Harvard Business School, Wharton, and MIT Sloan, all while navigating the challenge of a below-average GRE score. Heidi demonstrated unparalleled commitment from our first consultation to the final application submission. Her deep understanding of MBA admissions intricacies, coupled with a meticulous eye for detail, elevated the quality of my applications. She worked tirelessly on refining my essays, ensuring they effectively conveyed my unique story and aspirations. What truly sets Heidi apart is her ability to tailor her guidance to my individual strengths and challenges. Despite my below-average GRE score, she strategically highlighted other aspects of my ...
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    Matthew Bernard
    MBA Class of 2026 Admit
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  • The Best Consultant I Could Ask For
    2 months ago
    I owe so much of my success to Heidi. Under Heidi's guidance, I felt completely prepared for the application process every step along the way. From career visioning, to resume building and essay writing, to letters of recommendation, Heidi expertly and confidently guided me through the process with patience, thoughtfulness, and generosity in her time and feedback. I was admitted to three M7 schools and one T15 school and received $560k in scholarship total.
    Karena Yan
    MBA Class of 2026 Admit
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  • Beyond MBA Application: A Transformative Journey With Heidi Hillis
    2 months ago
    Working with Heidi Hillis to shape my MBA application was an amazing journey from day one. Heidi invested numerous hours helping me understand my story and the reasons behind pursuing an MBA. In every conversation, I felt like she lived my experiences, displaying keen insight and intelligence. Heidi grasped all my concerns and thoughts and helped me navigate my way and decide which school to apply. Her approach surpassed the typical application process; it was about uncovering my passions and articulating a compelling personal story. Her expertise not only made the entire process seamless but also turned it into an empowering and enjoyable experience where I felt I gave my best. She possesses a remarkable ability to build all my diverse experiences into a cohesive ...
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    Shir Pinchas
    MBA Class of 2026 Admit
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  • Superlative -- GSB/HBS Dual Admit
    3 months ago
    My experience with Heidi Hillis was nothing short of excellent. I ended up applying to only HBS and Stanford, and her guidance proved crucial in my acceptance to both. Heidi's expertise in tailoring essays and overall applications was exceptional. In particular, she excelled at bringing to light and helping me fix weak spots in my application without ever overshadowing my personal voice. On top of that, she had rich insight into both GSB and HBS, with an extra emphasis on Stanford's somewhat more complex application. Her flexible scheduling was also a significant plus -- she maintains Australia hours, which meant that for me on the U.S. West Coast, she was just about always free all afternoon/evening, which worked great). Thank you, Heidi, for your partnership this ...
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    Class of 2026 Admit
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  • Heidi Is One Of The Best Consultants
    9 months ago
    Heidi helped me a lot through the MBA application process. She started with picking the schools, then helped me explore my motivation and storyline for my application profile. She has a deep understanding of the multiple schools of my target. She was always very quick with responses and her feedbacks were so on point. I truly appreciate her and would love to introduce her to anyone who wants to apply for MBA programs.
    Class of 2027 Admit
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  • Heidi Is An Amazing Coach!
    10 months ago
    I worked with Heidi on my MBA applications, and she helped me get into my top choice school. I'm so grateful for her advice and guidance. She has a very deep understanding of the process and how to create the strongest possible application, and this helped take much of the anxiety out of the process for me. I was able to approach my application and my story with much more confidence because Heidi took the time to understand me/my interests and help me solidify the themes I wanted to highlight. Heidi provided thoughtful guidance every step of the way (and helped me identify where my application could stand out). She was was able to be constructive and provide feedback while always being supportive and helping ...
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    Class of 2025 Admit
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  • Best Of The Best!
    10 months ago
    I would HIGHLY recommend Heidi! She is truly experienced and super easy to talk to and work with. I first met Heidi 2 years ago when I first considered applying to MBAs but later decided not to. Heidi was very understanding and said we can pick up whenever I'm ready to apply again. I started to work with Heidi again this year and she helped me get into LBS! What I appreciated most in working with her was that beyond the applications themselves, her worksheets and processes helped me reflect on my skills and what I want to do. Throughout the process, Heidi was extremely responsive - always there to answer my questions and help me improve my writings. She really hears what I'm saying ...
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    Class of 2025 Admit
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  • The ABSOLUTE Expert On Stanford GSB
    10 months ago
    During my MBA application process, I worked Heidi on my Stanford GSB essays as well as interview prep. I can unequivocally say it was a pleasure working with Heidi as she surpassed all my expectations with her knowledge and expertise. I was ultimately admitted to Stanford GSB! For my essay, I had already iterated through many drafts and thought I was mostly done, but after speaking with Heidi, I realized I had a meaningful opportunity to bring in more authenticity into my storytelling I hadn't thought of before. Given her intimate familiarity with Stanford GSB, she helped me reflect and bring out those missing pieces that I think ultimately tipped the admission scales in my favor. For my interview prep, Heidi was incredibly thoughtful and prepared, asked ...
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    Slavi Arnaudov
    MBA Class of 2025 Admit
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  • Highly Recommend
    11 months ago
    Heidi truly is an expert in the B school admissions space, and I am extremely grateful I was able to work with her. I ultimately got into HBS which I am over the moon about, but I think the more important thing I would stress here is that by working with Heidi I am 100% confident I put together the best application I could have. Even if I got dinged from HBS, I would feel no regrets because there is literally nothing else we could have done to make my application any stronger. And I think that's the ultimate goal when applying to B schools. Heidi is patient, caring, smart, and highly experienced, particularly when it comes to HBS and GSB. She made me do a ...
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    Class of 2025 N/A
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  • Thank You, Heidi!! (Admitted To HSW)
    11 months ago
    I hired Heidi for my application to Harvard and Stanford, and eventually got into both!! Thank you so much Heidi for all the brainstorming sessions on my essays and recommendations. I am a re-applicant, so I witnessed the tremendous improvement in my application package this year. I really enjoyed working with her and will highly recommend her to anyone looking for a consultant!
    Class of 2025 Admit
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  • 100% Highly Recommend - Thanks, Heidi!
    11 months ago
    Heidi has been phenomenal at every stage and is an incredible resource. I'm thrilled to have been admitted to an M7 school and would recommend Heidi to anyone looking to apply to a top business program and needing help! In particular, I had a low GPA but a high GRE and Heidi knew exactly how best to address this across my essays - I couldn't have done the whole process without her!!!
    Class of 2025 Admit
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  • Wonderful Coach!!
    11 months ago
    I started working with Heidi as a very nervous and unknowledgeable client – I didn’t know much about how to sell myself, write essays, or what the AdComs were looking for. Honestly, I didn’t know much about the process in general. And so, when I started looking for a consultant, I not only wanted to work with someone who could fill all these gaps, but I also wanted to feel heard and honestly, have a bit of emotional support in the journey. Heidi not only met all my expectations but excelled at them in all. She is kind, patient, professional, and super clever. She definitely knows how to bring someone’s best story forward and how to make you shine for the AdComs and all of ...
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    Class of 2025 Admit
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  • A Phenomenal Partner In My MBA Journey
    12 months ago
    I was an applicant with a non-traditional background. I didn't do my undergrad at Harvard/Stanford/Ivy League/Oxbridge etc. I came from a humble academic background in terms of my alma mater. There was no MBB on my resume etc. So I always felt the odds were totally against me of gaining admission to any MBA school let alone HBS and Stanford GSB. I spoke to various people in my run-up to beginning my application to gauge what they thought my chances were and all of them told me I had no chance of getting into HSW. Time started to pass as hope dwindled and I was only a few months away from the application deadline. Then I met Heidi... Heidi listened to my story carefully, she didn't ...
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    Class of 2025 Admit
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  • Definitely Recommend!
    12 months ago
    Heidi is very experienced and definitely gives great advice that is spot on. It is very pleasant working with her and she helps me explore and present my true self in the application, which I think is very crucial. I often get inspired after exchanging ideas with her. I have talked to another coach who was kinda pushy and made me feel anxious about the whole application process. But Heidi empowers people. I trust her and feel like I am in the right hands. She helped make the process more enjoyable than I expected.
    Class of 2025 Admit
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  • Absolutely The Best Coach I Could Get!
    12 months ago
    Any student who wants to succeed in the admissions process should work with Heidi - no one is more professional, serious, and pleasant than she is! In my case, I began the process at a late stage after I had already started a process with another consultant who I found unprofessional and incorrect. Heidi guided me through the process in a kind and sincere way, listened to what I had to say, and guided me in the best way. The initial process we had to go through (which was very arduous) paid off in the end when I was able to write excellent essays in a short time and fill out the forms for five different schools - in the end, I was accepted to four ...
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    Gal Apeloig
    MBA Class of 2023 Admit
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  • Highly Recommend Heidi!
    1 year ago
    Heidi helped me throughout the process and was really a partner in brainstorming my essays and helping me think through the best stories to use throughout my applications. I really appreciated the fact that she let my voice shine through my essays, and that she helped me manage my time throughout the whole process. She was also super responsive and easy to work with, which I really appreciated given my work schedule. Working with Heidi was so critical in my application process, and I could not recommend her more!!
    Class of 2025 Admit
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  • Highly Recommend (Admitted Into Wharton & CBS)
    1 year ago
    Highly highly recommend Heidi as a consultant. She helped me throughout the process - all the way from brainstorming which business schools to helping me develop my story to getting admitted into CBS/Wharton and making a final pick. I really enjoyed working with her. I purchased a 3 school-MBA package and added on a fourth school later as well, and got personalized consulting help for all the applications I submitted. She struck a great balance of providing honest and candid feedback, while also being super supportive in helping me curate an application that I was proud of. Couldn’t recommend working with her enough!
    Class of 2025 Admit
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  • Extremely Grateful, Thank You, Heidi
    1 year ago
    It was an amazing experience working with Heidi on my MBA application process. I worked with Heidi for a 3-school comprehensive package and first spoke to her in April last year. She very clearly outlined the different steps of the application process and made me feel equipped to remain on track. I am very thankful for how she pushed me to not only better narrate my experiences but really search for "my why" in my experiences. As a result, I applied to 6 M7 schools in Round 1 and received admissions from 4 of them. She has been an incredible listening ear and partner in the MBA application process and I will 1000% do it again with her if I could.
    Class of 2025 Applicant
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  • Thank You, Heidi!!
    1 year ago
    Heidi was integral to my MBA application success! I didn't even have a good idea of what schools I wanted to pursue when I initially approached Heidi. She pushed me to get more tactical in understanding my MBA goals and selecting the schools that would allow me to achieve those goals. I purchased a 3-school comprehensive package with her and one school on an hourly basis, and she carefully thought through what application to start with to make sure I had a good template essay for the remainder of my schools (even the one I didn't get the comprehensive package for). I really appreciated her candid and responsive feedback throughout the entire process. She made sure that I was happy with the personal narrative I ...
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    Class of 2025 Admit
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  • Wonderful Coach!!
    1 year ago
    I had such a great time working with Heidi on my applications and eventually get an offer from my dream school, HBS!! Apart from being super supportive and always encouraging me to bring all that I have into the application, Heidi’s insights and details into my essays and overall story were highly valuable. She helped me discover and demonstrate areas of strength that made a difference in a pool of competitive candidates. I highly recommend working with Heidi for those who would like to take their application to the next level and make sure they present the best angle of their profile.
    Class of 2025 Admit
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  • Highly Recommend!
    1 year ago
    I reached out to Fortuna at the beginning of September to work on an M7 application. I had a goal of submitting by the end of September and this meant that the turnaround and follow-up needed to be fast. I worked with Heidi almost every day over the course of the month. She was available every step of the way and was very prompt in her responses. Heidi focused on understanding my goal and profile, which was crucial in putting my application together and identifying the strengths in my application. Heidi helped me highlight my profile through the essays and painstakingly provided a great deal of feedback. Overall I would say that Heidi was an excellent resource to have, she was straightforward with constructive criticism ...
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    Class of 2024 Admit
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  • Thank You, Heidi!
    2 years ago
    I worked with Heidi last fall for my Round 2 applications with a comprehensive 3-school package, and also leveraged those resources to apply to two other schools. Heidi kept me on track throughout the process, always checking in and turning around feedback in often 24 hours or less. With her extensive experience and knowledge, Heidi’s thoughtful and candid advice was invaluable in crafting a strong and compelling story and pushing my applications to be better. When it came to interview prep, Heidi provided specific, actionable feedback that really helped me feel prepared for the real thing. Heidi is truly invested in her clients and the results speak for themselves. With her guidance and support, I received acceptances at 5 out of 5 schools (four M7 ...
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    Class of 2024 Admit
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  • Best Decision Of My Life! Thank You, Heidi!
    2 years ago
    I talked to quite a few consultants before deciding to work with Heidi. A lot of them discouraged me from applying due to me not having a clear "reason to apply to the more competitive deferred admissions pool". However, Heidi encouraged me to give it a shot and believed in me. Not only did she work with me to help clarify the "why" behind applying, but also she was extremely good at drawing out the stories that clearly persuaded the admissions committees of the most competitive business schools. I was impressed by her supportive attitude and her ability to connect with me and my perspective. I applied AND got admitted to both the GSB and HBS, and it would not have been possible without Heidi. ...
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    Class of 2026 Admit
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  • Highly Recommend!
    2 years ago
    I highly recommend Heidi! As a reapplicant, I came to Heidi after working with several companies/consultants so I can confidently say that Heidi is definitely the best of the best! I chose Heidi after reading all of the raving reviews about her and I’m glad to find that they are all true. I worked with her on several schools and eventually got into my dream M7 school with scholarships. It was a dream come true! We had a very pleasant working relationship. She first spent ample time and asked lots of questions to get to know me. We brainstormed about my career paths and future goals. When it comes to essay editing, she had a way to help me tie my stories together and make sure ...
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    Class of 2024 Admit
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  • Thank You, Heidi! Best Coach Ever!!
    2 years ago
    I worked with Heidi for the past year while applying for the M7. I could have not asked for a better coach than Heidi. She has gone above and beyond in her support, and she was responsive and extremely flexible in finding a good time for our calls. (I took a 5 school package with Heidi, however, when she found out I'm applying to two more schools, she helped me prepare for the interviews of these two additional schools). Her detailed and honest feedbacks were an integral part that allowed me to get accepted at HBS. I truly appreciate all of her work and effort that allowed me to get into my top school choice.
    Class of 2024 Admit
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  • Amazing Resource!
    2 years ago
    My wife used Heidi during her MBA application process and got into HBS and Lauder. Having seen her up close through my wife's experience, Heidi was a no-brainer for me when it came time for me to apply as well. She was patient with me through the process, providing the strategic review I needed early on about the pros and risks of my profile for my target MBA programs. This helped me to prioritize and tailor my key messages to my schools. When I was receiving conflicting messages in the late stages of finalizing my essay, she made time on short notice to speak through the options and coached me to make the decision that was right for me - I deeply appreciated that her ...
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    Theodore Sutherland
    MBA Class of 2024 Admit
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  • Brilliant Expert Coach
    2 years ago
    Heidi is fabulous and I highly endorse/recommend her! I applied to three top 5 schools and was accepted into one and waitlisted at another. Heidi was instrumental in helping me achieve these results: she really helped me go deeper and show my best version. Although I knew how I wanted to position my application and why I wanted to study for an MBA, she was a great soundboard to discuss alternatives, making my application much stronger. She’s a great thought partner with excellent knowledge of what schools are looking for. Beyond being an amazing professional, she’s an excellent person - kind, open, and easy to talk to. All in all, I highly recommend anyone considering applying to business school to work with Heidi.
    Class of 2024 Admit
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  • Thank You, Heidi!
    2 years ago
    After conducting thorough due diligence of +10 admission consulting firms (basically, I had a 30-min call with those +10 admission consulting firms), I decided to work with Fortuna for two reasons. First, Fortuna has a lot of experience in this industry and, contrary to other consulting firms, Fortuna was really trying to understand my need from the initial call vs. other consulting firms were trying to sell me their packages/offers during the first call... I disliked this second approach. Second, I was pleased to work with Heidi because I saw on P&Q that she was among the top consultants with a perfect score (10/10). During the last 7 months, Heidi has helped me to prepare my applications for round 2. Now, I totally understand why she ...
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    Class of 2024 Admit
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  • Highly Recommend
    2 years ago
    I got a late start to my applications and the guidance and structure from Fortuna was instrumental in helping me and my recommenders meet the deadlines to apply to 4 schools. I didn't have enough time to take advantage of a full school package, but still got a lot of assistance with strategizing, editing and interview prep. Heidi was extremely responsive and straightforward, often sending back actionable comments to me within a few hours. She came to understand my background, stories and strengths to highlight and encouraged me to create detailed and well rounded responses. She clearly knows the MBA landscape very well and was a valuable resource throughout the process.
    Class of 2024 Admit
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  • Recommend!
    2 years ago
    I worked with Heidi for S & W out of the "HSW". When I mentioned I'd also be applying for Booth and Sloan, she was able to adapt the package and help me with those too. With her help, I was able to get in at Booth! She was extremely helpful in helping me craft my story and tackle weak points. The interview prep was also essential!
    Class of 2024 Admit
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  • Phenomenal Coach!
    2 years ago
    I worked with Heidi for my applications to H/S/W and could not be happier with the decision I made to work with her (I interviewed a lot of coaches before deciding to go with Heidi!). Heidi is the perfect mix of thoughtful, articulate, candid, and encouraging. She always came prepared for our calls and provided very quick feedback on my essays. I also really appreciated the way she took the time to really get to know me and understand my story! This proved to be super helpful as we iterated on essay drafts. I ended up interviewing with 2 of the 3 schools, got accepted to one, and waitlisted at the other!
    Class of 2024 Admit
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  • Integral To My GSB Success
    2 years ago
    I can honestly say......if you are wanting to get into Stanford GSB, Heidi is worth every penny!!!!!!! TLDR: admitted to GSB with a lower GMAT/GRE score and started my application late. Can honestly say Heidi was integral in that result. I was someone who came into the process deeply skeptical about the value of admissions consultants following a less-than-impressive experience with another company on an application where they added little value to my essays other than grammatical/word choice corrections and seemed to be actively trying to chew up my purchased time. Heidi was the COMPLETE opposite. Right off the bat, she completely changed the direction and style I had in mind for my essays for Stanford compared to those I had prepared for other schools. Each ...
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    Sarah Davis
    MBA Class of 2024 Admit
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  • Great Consultant To Work With
    2 years ago
    I worked with Heidi for HSW applications this past autumn, getting into H and W. I got the 8-hour package for ~$3.5K and thought it was fantastic value for money. Heidi was a big value add in being a first sounding board for my ideas. Her experience in the field lets her give instant feedback about what's actually unique and what's in fact rather generic. She's also refreshingly "no bulls***" and will tell you her thoughts straight up, letting you make faster progress. In particular, we did a lot of work articulating a post-MBA career vision, which was a weak spot of mine coming in. The mock HBS interview that she did was also super helpful in prepping me for the real thing.
    Class of 2024 Admit
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  • Unparalleled Expertise & Support
    2 years ago
    I cannot emphasize enough how lucky I feel to have worked with Heidi. My story was unique and tricky to tell. We re-wrote my first essay several times, and then one day Heidi sent me a message after waking up in the middle of the night with an idea of how to write my story! Her solution was perfect! Even before this event, I knew that Heidi truly cared about my success and that I could trust her. She helped me craft a beautiful authentic story that I am beyond proud of. I recommend her to any and all of my friends going through this process. She was always accessible and responded/turned around edits quickly. I loved our calls and I already miss them. She was ...
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    Class of 2024 Applicant
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  • The Best Partner!
    2 years ago
    I have known and worked with Heidi for a little less than two years. Throughout that time, she has been the best MBA application coach and partner that I could have asked for. Starting with results, I applied to four of the M7s, and I got into three of them – one of them my dream school which I will be attending this fall! I certainly put in the blood, sweat, and tears to make this happen, but Heidi was there for everything. When I decided to pivot my application year due to COVID, she was incredibly supportive and helped me think through the decision and what it would mean. When I struggled through the GMAT, she identified prep programs that could help me improve ...
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    Class of 2024 Admit
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  • Excellent, Responsive, Kind Coach
    2 years ago
    Heidi was a true pleasure to work with! She helped me diligently through every part of the application process, from brainstorming how I wanted to pitch my Career Vision to providing very detailed and thoughtful feedback to my essay drafts. Heidi is an incredible writer/editor, which really helped me transform my essays into convincing and interesting pieces of writing. I also particularly appreciated how her feedback was very candid - enabling me to focus my rewrites/edits in the places they were most crucial. Heidi also provided really useful perspectives on how to approach recommenders, and how I may want my strategy to differ by different schools. I was admitted to one of my two top schools, and am really thrilled with the outcome. I ...
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    Class of 2024 Applicant
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  • Awesome To Work With!
    2 years ago
    I would recommend Heidi to anyone applying to business school! She is supportive, patient, and a great source of advice throughout the process. I really appreciated how readily available she makes herself - she is quick to turn around comments and easy to reach for feedback. I am so grateful to have had Heidi's support throughout my application process!
    Class of 2024 Anonymous
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  • Goes Above & Beyond For Her Clients!
    2 years ago
    Loved working with Heidi. She goes above and beyond for her clients! I honestly could not have navigated the business school process without Heidi and the Fortuna team. I started the process for applying to b-schools pretty late in the game and was working 2 demanding jobs at the time and still had yet to take my GMAT when I found Heidi. I vetted over 6 different firms and felt the most comfortable with Heidi. While I do not recommend waiting as I did, Heidi was phenomenal in keeping me on track, focused, and helping me focus on what would move the needle in the process. I was coming from a background in startups and venture capital and a complicated story of what I wanted ...
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    Class of 2024 Admit
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  • Heidi Is Absolutely AMAZING
    2 years ago
    Heidi was absolutely incredible. She helped me present the best image of myself. Heidi helped me get into Wharton MBA despite my non-traditional background and low GRE. Heidi was a true team player and always available, so I was able to meet all the submission deadlines. I couldn't recommend her enough.
    Class of 2024 Admit
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  • Heidi Is The Best!
    2 years ago
    I have known Heidi since this April. I am truly grateful to meet her and have her accompany me on this journey! The MBA application is filled with ups and downs--moments when I doubt whether I can make it or whether these efforts are worthwhile. Heidi is a true listener when I felt lost and a mentor who will give me the most useful advice when I got hesitated. I have a very nontraditional background, which makes the application very difficult. Heidi and I have had a weekly call during the entire process: we discussed the details of my essays, the resume, the rec letter, and she always gives me the most honest feedback. Calls with Heidi are these memorable bits during this period. ...
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    Class of 2024 Applicant
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  • Thank You, Heidi! Best Consultant I Could've Asked For!
    2 years ago
    I'm incredibly grateful to have worked with Heidi from start to finish during my MBA application process, and I'm excited to attend Kellogg thanks to her guidance! It was clear from my introductory call-through calls even after submitting my applications that she cared so much about me. She consistently pushed me to dive deep into my experiences to make my story as unique and strong as possible in such a thoughtful way. I was amazed how she'd share feedback within 24 hours consistently that was always so detailed and mindful of the other parts of my application. When deciding on a consultant, I thought about individual consultants versus larger groups like Fortuna. I'm so happy I chose Fortuna as a group because I got 100% ...
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    Class of 2024 Admit
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  • Thank You Heidi!
    3 years ago
    Heidi was a pleasure to work with - she was extremely responsive, warm, and helpful. As for many, the business school admissions process was extremely stressful, anxiety-provoking, and time-consuming for me. By working with Heidi, I was able to truly reflect on my past experiences and then create a story that highlighted my authenticity and personality. Not only did Heidi enable me to craft my story, but she also worked with me to combine my story with my career vision. Throughout the entire process, Heidi was extremely responsive and communicative - I would send her a question or an updated version of my essay at night, and then she would respond by the next morning. I can't thank Heidi enough for everything she did for ...
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    Danielle Truitt
    MBA Class of 2023 Rejected
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  • Loved Working With Heidi!!
    3 years ago
    I am grateful to have known Heidi, who has helped me gain acceptance into my dream school (M7). She is a spectacular coach who deeply cares about you, your application, and your persona. When I started my journey with Heidi, I was lost. My background felt normal and bland. Although I had made numerous accomplishments in my career, none of them felt like they stood out. Heidi thought otherwise. She pointed me in the right direction, making me realize my full potential by challenging me on my stories, values, character, career goals, and overall narrative. What I liked about Heidi is that she did not hesitate to provide honest feedback. This is usually overlooked when selecting a coach. Having your assumptions challenged is an extremely important ...
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    Class of 2023 Admit
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  • Heidi At Fortuna Best For HBS/GSB
    3 years ago
    I did a comprehensive package with Fortuna and worked with Heidi over the last 7-8 months. She did an amazing job - she was incredibly helpful and supportive throughout the process. Even though I only started my applications in July for a Round 1 submission in September, Heidi helped structure the 2 months so that they were productive and everything got done in time and at a high quality. She also helped me differentiate myself, given my common background in finance / PE. Heidi is a full-time consultant and made herself available at all times, as much as I needed and answered as many questions as I had, which really helped put my mind at ease throughout the process. Thanks to her help, I'll be ...
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    Class of 2023 Admit
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  • Invaluable Guidance From Heidi
    3 years ago
    I have made it to two of my top choices - Harvard Business School and Wharton! This would not have been possible without Heidi's expertise, patience, encouragement and support. I come from an extremely competitive demographic and had a below-average GMAT score for all the M7 schools I wanted to apply to. There wasn't a moment when Heidi didn't have faith in me. She was extremely helpful in helping me cull out themes in my stories, fine-tuning my thoughts, and most importantly, helping me think about my story. She isn't just an expert at her work but also a wonderful person to have by your side as you go through what will be a stressful but introspective and fulfilling stage in your life.
    Class of 2023 Admit
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  • Heidi is the best!!
    3 years ago
    I chose to work with Heidi after speaking with a dozen of consultants and she proved I was right. She is extraordinarily supportive, always available, and superbly experience with the MBA application journey. She guided me through every step in the process from the very beginning, and her presence just eased my anxiety away. She helped me the most with my essays - walking me through my experiences to find the theme, offering insights about my characteristics that I wasn't self-aware, giving me the freedom to test out different ideas, and offering great feedback on each one. She's definitely an amazing partner to work with and a key contributor to my multiple offers!
    Class of 2023 Admit
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  • Simply Amazing! Please Do Yourself A Favor And Work With Heidi!
    3 years ago
    I had the pleasure and privilege to work with Heidi for my applications to 6 top MBA programs in the US, and ultimately got accepted by 4 schools. As an applicant of South Asian origin working in finance, my two biggest concerns were presenting a differentiated enough story amongst what tends to be one of the most competitive pools in the application process + being able to put my best foot forward given the demanding nature of each application and the limited time I had with my job to focus on the application process. Heidi made the process incredibly seamless. I found her to be a great listener, where she gave me the freedom to craft my own story, while constantly challenging me on bits that needed ...
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    Class of 2023 Admit
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  • Heidi All The Way!
    3 years ago
    When I started my MBA process, I had already worked in admissions consulting myself for 4+ years, albeit at the undergrad level. Even though I was very familiar with personal essay-writing, interview prep, etc., Heidi *still* added tremendous value to my MBA applications. First, I was applying from a “non-traditional” business background, and Heidi was instrumental in helping me capture and articulate my experiences in a clear, concise way that would make sense to an admissions reader. From there, with thought-provoking questions and comments, Heidi guided me to develop a coherent and compelling application “narrative” that connected my past experiences with concrete post-MBA goals. At first, I signed on with Fortuna to do a one-school package. But I quickly realized how helpful Heidi was and began ...
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    Class of 2023 Admit
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  • Heidi Is Great!
    3 years ago
    I used the comprehensive package with Heidi, which definitely paid off. I came into the MBA admissions process without a solid understanding of how schools evaluate candidates, and how to position my story in a compelling way. Heidi helped guide me through the process and highlight the unique parts of my background, and her advice was incredibly useful to get a better understanding of how I could stand out in a well-represented pre-MBA demographic (finance). Her feedback on my essays and help with interview prep was the most critical piece, and made me come away feeling that I was putting my best foot forward. Overall, the results speak for themselves - I was accepted to two of my top choice M7 ...
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    Class of 2023 Admit
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  • Excellent Mock Interview For GSB
    3 years ago
    Fortuna was excellent in supporting me to apply to MBA programs. One of the best things about Fortuna is how their consultants work collectively to support each applicant (utilizing each of their consultants' strengths). I worked mainly with Karla throughout the application process and had a mock interview (and feedback session) with Heidi prior to my Stanford GSB interview. The mock interview with Heidi was extremely useful, particularly because her feedback was direct, specific and actionable. This enabled me to act on her feedback ahead of the actual interview. I believe this was critical in my success. Thank you.
    Class of 2023 Admit
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  • Thank You, Heidi - Admitted by Both GSB & HBS!
    3 years ago
    I had a full package with Heidi and she has been instrumental in my MBA application process. Through conversations, she was able to pick up the highlights of my experience that I wasn't aware of. She's very responsive and patient, we have worked on so many iterations of the essays and I am very glad it worked out in the end. She could always tell my story in a better way through her reviews. The Fortuna team has been also very helpful to my application. Heidi asked her colleague Rachel to help me with an additional mock interview after Heidi has done several mocks with me. Their feedback helped me better prepare for the interview, something that wasn't a strength of mine.
    Class of 2023 Admit
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  • Excellent Interview Prep
    3 years ago
    Heidi prepped me on a day's notice (and around-the-world time zones) and did a great mock interview with me for GSB. I hadn't worked with a consultant until the very end of my application process, so our conversation primarily centered around honing the pieces of my story I wanted to tell. Her knowledge of the GSB's alumni interview process was invaluable, as she helped prepare me for multiple different types of interviewing styles.
    Class of 2023 Admit
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  • Heidi Is An Amazing Coach!
    3 years ago
    I had the pleasure of working with Heidi as I was applying to both GSB and HBS, and I can't say enough great things about her support in my journey. From the beginning, Heidi helped me to dig deep and distill the narrative authentic to me and my experiences. She offered invaluable advice as I struggled with different combinations of stories and iterations of my essays. She was extremely responsive throughout the entire process and frequently asked thoughtful, probing questions that pushed me to make my application better. Her attention to detail and dedication was reflected in the 20+ drafts we iterated on as well as her support on the broader application (optional essays, extracurricular details, etc.). She kept me on top of the deadlines and had ...
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    Class of 2023 Admit
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  • Working With Heidi Was Amazing!
    3 years ago
    I worked with Heidi on my business school applications and she was extremely supportive, responsive, and knowledgeable throughout. She played a pivotal role in all aspects of the process, including recommender strategy, application form strategy, essay planning and revisions, and interview prep. She paid attention to the various stories in my life and helped me uncover key themes that really highlighted who I am. Once I began drafting essays, she provided thoughtful feedback with very quick turnarounds. I felt supported throughout. Overall, it was amazing working with her and I recommend her to anyone applying to competitive business schools!
    Class of 2023 Applicant
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  • Heidi Is Absolutely Fantastic!
    4 years ago
    I had the great pleasure of working with Heidi on my MBA applications, and she was phenomenal throughout the entire process. Ultimately, although I applied in the final round, I received a substantial scholarship to attend my top choice school! This would not have been possible without the help from Heidi and Fortuna. From the moment I spoke to Heidi, I knew that she was the right person to help me put together my MBA application due to her supportive demeanor and incredible knowledge about the process. Putting together an MBA application really is an art-form, and Heidi helped me craft my MBA application, starting from just some vague ideas to multiple amazing applications. She was extremely responsive at all times and was tremendously helpful ...
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    Class of 2022 Admit
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  • The Perfect Coach
    4 years ago
    I was lucky enough to work with Heidi and transform from being someone unfamiliar with the idea of business school to an admit to both Harvard and Stanford. Heidi was the perfect coach throughout the application process. She asked thought-provoking questions that helped me introspect and develop a compelling narrative. She also is mindful of details and deadlines, and she turned around comments and edits on my drafts in record time. Heidi is very knowledgable on the nuanced differences between different business schools and the decision criteria of the admissions committees. This helped throughout the process, but it was especially apparent when preparing for interviews. The business school admissions interview is unlike any interview I've experienced before, but Heidi's guidance and mock interview beforehand prepared me ...
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    Class of 2022 Admit
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  • Highly Recommend, Heidi!
    4 years ago
    Heidi played such an instrumental role in my acceptance to the GSB! Originally not planning to work with an admissions consultant, I reached out to Heidi only a month before the deadline. Given that I had already put a lot of thinking into my essay, she worked with me for the min. 5-hour consultation package. Even in the limited time we had together, she made sure we were making the most of the time with focused feedback, and still managed to help me draw out a strong story and narrative I could have never thought of myself. It was clear that she also knew GSB's perspective with so well - and with her warm empathy and ongoing encouragement, I felt so much more at ...
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    Class of 2022 Admit
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  • Working With The Best – Heidi Hillis & Judith Silverman Hodara From Fortuna!!!
    4 years ago
    I have just been admitted to my top three schools (including my dream school Stanford GSB)!!! As an international candidate with an untraditional background, I was not sure where to start or how to move throughout the MBA application process. On top of that, I did not have a lot of time as I started working on my application only two months before the deadlines. However, I was fortunate enough to have Heidi on my side. Heid was super knowledgeable about every element in this process, to the smallest details in every school I planned to apply. Sometimes it seemed as if Heidi completed her MBA at all M7 schools (and not only at Stanford GSB). Heidi’s experience, down to earth well-structured approach, and crazy ...
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    Class of 2022 Admit
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  • A Real Interview Experience
    4 years ago
    I met Heidi before my GSB interview. And she gave me a real interview experience that helped me to better prepare for the real one! Very worth experience!
    Class of 2020 Admit
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  • Thank You, Heidi!
    4 years ago
    It has been a long journey but at the end I am admitted to 3 Business Schools included my dream school. I am an international candidate on the older side that never applied to a US School. Heidi helped me going through the process with a clear mindset and guidance, motivating me but always with a down to earth approach. I felt she was genuine and very experienced on how to best tackle the next steps. After submitting my application she went through the interview process and she even recommended me to her colleagues for a second opinion. You profile is what it is but working with Heidi and Fortuna guarantees you the best chance for your application.
    Class of 2022 Admit
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  • Strongest Recommendation for Heidi at Fortuna!
    4 years ago
    I could not have been happier with my experience working with Heidi at Fortuna, especially after having been accepted to my top choice of school, the Stanford GSB! Starting off the application process, I was very worried that there was nothing “special” about my story, which was concerning as an applicant from an over-represented background (banking to PE). After some helpful brainstorming sessions, Heidi bore with me as I went through at least half a dozen completely different ideas for my main essays. While most of these initial ideas / drafts needed to be scrapped, Heidi was able to pull out an anecdote, characteristic, or theme from each one, and bit by bit she helped to connect the dots and turn seemingly unimportant and unrelated events ...
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    Class of 2022 Admit
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  • Extremely Helpful- Highly recommend Heidi and Fortuna!
    4 years ago
    I signed up to work with Heidi several months ago after an initial video call. Coming from an over-represented background with a "traditional" career path as a South Asian male engineer, I knew that it was not going to be easy. Heidi helped me focus on my career vision/why MBA story and worked with me on bringing out and selling my strengths. This definitely allowed me to stand out in the admissions process. The best part about working with Fortuna was that through Heidi I was connected to the resume review expert and my profile/application strategy was vetted by other veteran consultants. The access to the entire team and their opinions is extremely helpful. Heidi also brainstormed essay topics with me and focused on my voice ...
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    Class of 2022 Admit
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  • Thoughtful, Straightforward, Helpful
    4 years ago
    I was fortunate to work with Heidi in preparation for my Stanford GSB interview preparation. Up until this point in the process, I had not used a consultant. But having secured an interview, I wanted to ensure that I maximized my chance to seal the deal. Heidi is clearly well versed in the MBA application process generally, but particularly so in the nuances of Stanford's evaluation process. We did two video sessions. She first gave me a clear picture of what to expect, what particular questions Stanford often asks, etc. We then went through an interview and debrief where she candidly highlighted my best anecdotes and in what contexts they may apply, along with potential pitfalls or dead spots to avoid. I generally feel pretty ...
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    Class of 2022 Admit
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  • Thoughtful, Great Thinking Partner & Attention to Detail
    5 years ago
    I worked with Heidi over two application cycles (i.e., I am a re-applicant). A few things that really stood out from my engagements with Heidi: her responsiveness, her attention to detail, her genuine interest in my story. I started my 2019 application a bit late. But thanks to Heidi's responsiveness and her relentless support in my somewhat last-minute plans, we were able to put our best foot forward. Throughout the process, I could always rely on her to be a thoughtful and productive thought partner, who could help me disentangle any roadblocks I encountered. Whenever we hopped on a call, she would ask thoughtful questions and pushed my thinking to the next level. She also pushed me to NOT think about what the adcom would ...
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    Class of 2019 Admit
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  • Highly Recommend Heidi & Fortuna!
    5 years ago
    I had at least a dozen assessment calls with other consultants before I was referred to Heidi. I was told by all of them that my chances of getting into the two schools that I applied to were slim to none, and no one that I spoke to seemed excited to work with me. I knew that Heidi was the right partner for me for this process during our first phone call. She was encouraging throughout the entire process, and she did a great job identifying my strengths. Going into the application process, I had no idea what I wanted to write about, but Heidi spent a lot of time working with me to craft the story I wanted to tell. I was ultimately accepted ...
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    Class of 2021 Admit
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  • Exceptional Consultant! Highly Recommend.
    5 years ago
    As a re-applicant and a slightly 'older' candidate compared to the average age of MBA aspirants, many of the consultants that I initially spoke to showed half-hearted enthusiasm about my otherwise competitive profile. Of the one's that were optimistic and keen to work together, I finally decided to go with Fortuna Admissions post the more than heartening conversations with Matt and Heidi. It was clear to me from the start that Heidi knew what she was doing. From our association over the past few months, her knowledge, experience, perfectionism and affability have stood out! With her experience of having served on Stanford's admissions committee and working as an MBA consultant, Heidi had detailed knowledge of the entire application process and a keen eye for loopholes. ...
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    Class of 2021 Admit
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  • Great Experience
    5 years ago
    I had a great experience with Heidi and the Fortuna team - I got into my top choice program and received an almost full fellowship at another M7 school. In my experience, Fortuna's greatest strength is that they have consultants who have worked for the admissions teams of many of the top schools. As a result, there was always someone available to answer my school-specific questions in a very insightful way. Everyone I interacted with at Fortuna was professional, helpful, and reliable. Heidi specifically was amazing! She did a great job perfecting my "story", coaching my recommenders, and helping me understand and articulate my goals. Heidi seemed to know more about my story than I did and she had great ideas and edits for all ...
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    Class of 2021 Admit
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  • Fantastic Insight!
    6 years ago
    Heidi's ability to help you hone in on what makes you stand out was outstanding! She helped me highlight my strengths and understand how my weaknesses were viewed. Ultimately, I gained admission to my top program. With my new perspective, I was also admitted to my second choice. Overall, a very rewarding experience. I highly recommend working with Heidi, especially if you are coming from a non-traditional background.
    Class of 2020 Admit
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  • Warmest recommendation for Fortuna - Heidi Hillis and Judith Silverman Hodara
    6 years ago
    Before choosing to go with Fortuna, I had conducted Skype interviews with about a dozen admission consultants. Most looked at my dry credentials and concluded I have little to no chance of being admitted to an M7 B-school, disregarding what I had though were some appealing elements of my prospective application. The first time my “story” was essentially and holistically examined was during my first Skype call with Judith, who offered a complex, data and experience driven analysis of my chances of being admitted to several target schools. 6 months after that initial call, I can wholeheartedly say that I have made the right call in choosing the most professional, experienced and amiable admission consultancy firm I possibly could have asked for. From the moment I ...
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    Class of 2020 Admit
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  • In @HBS & Wharton with $!
    6 years ago
    Heidi is an expert at recognizing your strengths and getting the best out of you! 1) I was not very confident with my essay writing, so having Heidi's help and encouragement was invaluable. 2) I had a relatively hurried application timeline and was traveling for business a lot. Heidi was able to accommodate. Heidi is very well-rounded and she played key role in defining my career goals and polishing my essays. I would recommend Heidi to prospective applicants.
    Class of 2020 Admit
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  • Personal clarity and attention to detail
    6 years ago
    Heidi helped me take my application to the next level and ultimately gain admission to HBS & GSB. Together we drilled down into what made me a unique applicant and then put those qualities front and center through my essays and interviews. Heidi is honest, encouraging, and detail-oriented. She sets a high bar and relentlessly pursues excellence; I can say confidently that the applications I delivered were my best work. I highly recommend working with Heidi if you want to achieve the best possible results for yourself.
    Class of 2020 Admit
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  • Accepted to Top Choice Program!
    6 years ago
    I worked with Heidi Hillis through the Fortuna Admissions Comprehensive School Package, and I am extremely excited to say that I was accepted to my top choice program, HBS!! I highly recommend Heidi as her insight, advice, and encouragement helped me highlight leadership examples and craft a thoughtful application despite my non-traditional and very technical background. She helped me reflect deeply on my past experiences and pushed me through numerous drafts to compose an application that I was extremely proud of. She also made the intense and overwhelming application process very manageable -- providing a clear roadmap for approaching recommenders, completing essays, and surviving the interview process. Heidi is extremely insightful, invested, caring, and very responsive, and I ultimately couldn't have successfully completed this process ...
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    Class of 2020 Admit
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  • Highly Recommend!
    7 years ago
    I had such a great time working with Heidi - she was thoughtful, attentive, and knew exactly how to connect the dots among my seemingly disparate set of experiences. I was a non-traditional applicant, and Heidi did a fantastic job at helping me craft a compelling story that wove together my personal and professional sides and that highlighted the unique parts of my candidacy. I started my R1 applications a bit late, and so I appreciated Heidi's quick turnaround on my essays and candid feedback. I signed up for the 1-school package, and I was able to reuse much of the content we developed for other schools. I'm proud to say that I've received admits from several top M-7 programs. From the first call I ...
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    Class of 2017 Anonymous
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  • Fantastic Introspective Mindset
    7 years ago
    Heidi did a great job of probing my mind and helping me figure out what matters most to me. In addition to acting as a consult, she doubled as a fantastic "life coach" whose mentorship I will cherish for the rest of my career. And to top it all off, I was given services to put together a very comprehensive and compelling application package that allowed me to stand out (even as "Just another engineer"). I now know what my overarching goals are for both my pre and post-MBA timeline. I believe this is more important than even the MBA itself. I've learned that the MBA and "training" is only a means to an end....the "will" and "passion" is literally everything. I would 100% recommend ...
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    Class of 2020 Anonymous
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  • Thoughtful, insightful and a steadfast support
    7 years ago
    From start to finish, Heidi was a great sounding board who really helped me think about how to structure the thoughts and messages I wanted to put across within my applications. She was always readily available and really proactive in checking in on my progress. Her feedback was almost immediate and working with her felt like a very personalised experience. I felt she knew me inside out by the time applications were due and will always be thankful for her guidance and suggestions - no stone left unturned!
    Class of 2017 Anonymous
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  • Admitted to HBS and Wharton
    8 years ago
    I can't express enough thanks to Heidi who worked with me on both the abstract story that my application would tell to differentiate me from the plethora of other candidates with good scores/brand name firms and the minutiae of my essays (29 drafts in total across 3 schools!), my resume, and outlines to guide my recommenders. They were able to add a layer of structure, experience and project management to an otherwise intricate and idiosyncratic process. The entire Fortuna team has my gratitude and full endorsement.
    - freiberg.brandon@gmail.com
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