Emory Goizueta | Mr. Multimedia
GRE 308, GPA 3.4
Harvard | Mr. Healthcare Fanatic
GMAT 770, GPA 3.46
Harvard | Mr. Sovereign Wealth Fund
GMAT 730, GPA 3.55
Harvard | Mr. Smart Operations
GMAT 760, GPA 4.0
Darden | Mr. Strategy Manager
GRE 321, GPA 3.5
Ross | Mr. Airline Engineer
GMAT 730, GPA 3.73
Stanford GSB | Mr. Corporate VC Hustler
GMAT 780, GPA 3.17
Wharton | Mr. Marketing Director
GMAT 710, GPA 3.3
Ross | Ms. Healthcare Startup
GRE 321, GPA 3.51
Kellogg | Mr. Real Estate Finance
GMAT 710, GPA 3.0
Georgetown McDonough | Ms. Air Force
GMAT 610, GPA 3.8
Stanford GSB | Mr. JD To MBA
GRE 326, GPA 3.01
Harvard | Mr. MacGruber
GRE 313, GPA 3.7
Berkeley Haas | Mr. Poet At Heart
GMAT 740, GPA 3.7
Yale | Mr. Ukrainian Biz Man
GRE 310, GPA 4.75 out of 5
Darden | Mr. Former Scientist
GMAT 680, GPA 3.65
Stanford GSB | Mr. Sustainable Business
GRE 331, GPA 3.86
Wharton | Mr. Microsoft Consultant
GMAT N/A, GPA 2.31
Yale | Ms. Impact Investing
GRE 323, GPA 3.8
Cornell Johnson | Ms. Food Waste Warrior
GMAT Not written yet (around 680), GPA 3.27
Stanford GSB | Ms. Future Tech Exec
GMAT 750, GPA 3.4
Kellogg | Mr. Finance To Education
GMAT 730, GPA 3.4
Rice Jones | Mr. Back To School
GRE 315, GPA 3.0
Columbia | Mr. Aussie Military Man
GMAT 710, GPA 3.0 (rough conversion from Weighted Average Mark)
Harvard | Mr. Hopeful Philanthropist
GMAT 710, GPA 3.74
Stanford GSB | Mr. FinTech
GMAT Not Taken Yet, GPA 3.5
UCLA Anderson | Mr. Analytics Man
GMAT 740, GPA 3.1

Maria Wich-Vila



United States

Consultant Bio

The only admissions service endorsed by Harvard Business School’s student newspaper, ApplicantLab was launched to level the playing field, providing access to world-class advice at an affordable price. I started volunteering with the HBS admissions office when I was getting my MBA, helping organize events for prospective students.  At those events, I’d invariably be asked: “Applications are due soon, and I’m stressing out, but I can’t afford a consultant! Can you help me?”.  Always happy to have an excuse to procrastinate from reading cases, I agreed.

That was over a decade ago, and I’ve been providing admissions advice ever since. My approach is very pragmatic, and I work best with people who are independent self-starters.  I advocate using a story-based approach as “evidence” to the admissions committees that you possess the very qualities they are looking for.

I help with all aspects of the process, from strategy, to brainstorming, to writing – not only the essays, but also resumes and recommendations too. My almost 20 years of experience as an alumni admissions interviewer for Princeton has made my mock interviews a particular client favorite.

I’m a member of AIGAC, and I have partnered with non-profits aiming to expand access to MBA programs for lower-income or under-represented groups. I am proud to partner with the Forte Foundation and the Riordan Fellows program. I am also a partner of Prospanica (the organization formerly known as NSHMBA), and am on the Board of its Los Angeles chapter, where I routinely hold admissions strategy events.

Company Information

ApplicantLab was created to provide world-class admissions advice at an affordable price. Founded by a Harvard MBA who used to volunteer with the HBS admissions office, our mission is to provide our clients with the frameworks and tools they need to learn how to win the admissions game.

ApplicantLab’s clients have been admitted to the world’s top business schools including: HBS, Stanford, Wharton, Booth, Sloan, Kellogg, Haas, Columbia, Yale, Tuck, Fuqua, Stern, Darden, UCLA, Cornell, USC, UT Austin, Carnegie Mellon,  Georgetown, Kelley, Olin, LBS, INSEAD, IE, IESE, ISB, Cambridge, and many others! Often times, with substantial scholarships.  We also help candidates applying to the Consortium.

On the part-time and executive MBA front, we have helped people get accepted to Stanford MSx, MIT Sloan Fellows, LBS Sloan Fellows, Ross EMBA, UCLA FEMBA, Darden…and more success stories are being added all of the time!

A key offering of ApplicantLab is its on-demand platform for admissions advice, which will walk you through every step of the process with a series of interactive exercises.

ApplicantLab’s platform won the “Audience Favorite” vote at the “HBS Alumni New Venture Competition” and was named a top ten “Education Technology Pioneer” by the SIIA.

If you’re a motivated, independent worker looking for a cost-effective way to prepare your winning admissions strategy, ApplicantLab could be a great fit for you!

Menu of Services and Associated Costs

ApplicantLab’s step-by-step series of interactive exercises teach you how to win the admissions game.

Here’s how it works:

– For $299, get a step-by-step interactive platform that walks you through everything you need to craft a strong application (essays, resume, recommendations, and interviews).

– If, after going through the exercises, you’d still like more help, you can hire me for additional services. I still charge less than the going market rate for these services, because if you’ve gone through the exercises first, I know I won’t need to repeat myself and thus I can be efficient with my time. Not having to repeat myself makes me happy, so I charge less.


Location: United States

Email: hello@applicantlab.com

Website: http://www.ApplicantLab.com

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P&Q Consultant Reviews

  • ApplicantLab Is The Best Thing That Has Happened For MBA Applicants
    1 year ago
    I have used two services for my MBA admissions 1) ApplicantLab 2) Blind interview with Maria 1) The Lab – first of all, she has put all her passion and love in this lab, so how can it not be so Awesome as it is!!! Those of you who are going to get started with this research lab will not take more than a few minutes to start realizing the same. This tool is the best thing that has happened for MBA applicants. The beauty of this invention is that it keeps guiding you to keep you on the right track and you get to learn, research, and explore your stories all by yourself. It was fun for me because I found the lab like experiential ...
    Read the full review
    Class of 2021 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Straightforward Wealth of Information!
    1 year ago
    As someone who didn’t have any insight into the process before applying, ApplicantLab caught me up quickly. The platform logically walks through the application process, providing general career focused advice as well as school-specific guides that are a wealth of information. I was continually impressed To see how frequently the information in the modules was updated. It is clear that this product is getting better with time. Similarly, Maria and her staff were always very quick to respond to any questions I had along the way. I know that I would not have had the success I did if it weren’t for ApplicantLab!
    Class of 2021 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Great Platform & Service!
    1 year ago
    The ApplicantLab platform is fantastic for helping you think through the different aspects of your application and getting school-specific advice for essays and interviews. I also greatly appreciated that they were responsive to my emails with specific questions about the platform/process. I am very impressed with the whole platform and I recommend ApplicantLab to any prospective MBA applicant. I ended up getting into Haas with a significant merit scholarship and am beyond thrilled to start there this fall. :)
    Class of 2021 Admit
    All reviews are independently verified by Poets&Quants staff.
  • ISB Admit Guidance
    1 year ago
    Applicant Lab has immensely helped me in finding my MBA story and crafting my essay to the level of perfection that I got an interview and ultimately an admit to my dream college, Indian School of Business.
    Ritika Siraj
    All reviews are independently verified by Poets&Quants staff.
  • Yale & Ross Admit With Full Scholarships
    1 year ago
    I cannot say enough good things about Maria and the ApplicantLab software. The software gives very detailed advice and really helps you navigate what AdComs are "really" looking for in their questions. I did not have a stellar GPA or GMAT but thanks to ApplicantLab and Maria's reviews of my essays, I was able to leverage my strengths and got full scholarships to Ross and Yale, got interviews at ALL the schools that I applied to (including MIT Sloan) and will have all my school decisions in by April. Maria truly cares about the success of her clients, and I know I could not have done this without her! Especially if you are unfamiliar with the MBA process and need detailed guidance, ApplicantLab is a ...
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    Class of 2021 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Booth, Kellogg, Columbia & Fuqua Admits - Thanks To The Lab
    1 year ago
    After coming off an unsuccessful application season, I wanted to make sure I utilized all avenues to not repeat my mistakes this time. After hearing some positive word-of-mouth, I signed up for ApplicantLab to see for myself. I used the Lab in addition to working with actual real-world consultants, and it turned out to be an immensely useful guiding tool through the application journey. I must say that ApplicantLab was the most value-for-money item in my entire MBA application expense list. Maria's inputs and ideas often were the starting point for all my school essays. I did 8 applications in the entire season and utilized the Lab for all of them. Maria has a great understanding of the entire process and freely shares her knowledge through ...
    Read the full review
    Class of 2021 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Applicant Lab & Maria - Not Just For MBAs!
    1 year ago
    Let me start by saying that without Maria, I would not have received offers to UPenn IPD and Carnegie Mellon MIIPS. Originally, I had planned to get an MBA and took the GMAT (score a bit under 700), but discovered these alternative programs that combine business, design and engineering, and knew that that was my true path. I had already paid $$$ for a (very good) MBA consultant, so my essays were solid, but I had not even thought about a portfolio, since MBA applications don't require them. I started searching the internet for additional help and found Maria. I had about a month and a half to create a highly-visual business portfolio from scratch. Needless to say, Maria's advice and review of my portfolio ...
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    Jillian Stahl
    Other Admit
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  • Remove The Noise (Negative & Positive)
    1 year ago
    I must write and share this story because it will help not only one but everyone in the applicant pool for all the MBA programs out there. A story of ONE for ALL. I am more than 35 years old – A NO NO for all the consultants (considered too old) I have 2 undergrad degrees – A NO NO for all the consultants (considered a degree collector) One GPA is very low, under 2.8 – A NO NO for all the consultants One GPA is high, above 3.5 – Just OK for all the consultants High GMAT, above 730 – A plus for all the consultants Have not worked for a well-known company – A NO NO for all the consultants AND I just finished my interviews with Columbia, Wharton, and ...
    Read the full review
    Class of 2021 Other
    All reviews are independently verified by Poets&Quants staff.
  • Put Your Best Foot Forward With ApplicationLab!
    1 year ago
    I started with my applications (been already late for an international student) in Round 2 for most of my target schools. I had hired a conventional consultant for 2 of my target schools. I was midway through my applications when a friend of mine suggested me to try Applicant lab. I was apprehensive, so initially, I used his account to get a feel of it. The depth to which Maria has covered each and every module is simply amazing. This was when I decided to buy ApplicantLab as I was getting the complete package for 1/5th of the price I had paid to my consultant. I could already feel the depth of Maria's insight in this sphere as I progressed through the modules. There simply ...
    Read the full review
    Class of 2021 Admit
    All reviews are independently verified by Poets&Quants staff.
  • A Godsend For A Non-traditional Applicant!
    1 year ago
    As a nontraditional business school applicant with public policy experience and no GMAT score (I only took the GRE), I initially thought I didn't have much of a chance at getting accepted to top MBA programs. I balked at the prices of most private admissions consultants, but fortunately one of them referred me to ApplicantLab. ApplicantLab was a godsend: it taught me how to describe my story and experience in a way that would appeal to business schools, and eventually helped me land interviews and acceptances to some of the top programs in the country, including Sloan and HBS! I also bought a few hours of review time (as well as interview prep) from Maria herself, and her advice and guidance were absolutely indispensable. Her ...
    Read the full review
    Class of 2021 Admit
    All reviews are independently verified by Poets&Quants staff.