Ms. Customer Obsessed Entrepreneur

About Me:

As the daughter of a diplomat, I grew up living in 8 different third world countries and completed my undergrad in London where I learned Chinese and took business classes. Upon graduation, I was “Brexit-Ed” and moved to New York to start my career in consumer insights and strategy. On the side, I am a fitness fanatic and love exotic foods.


Undergrad School: SOAS, University of London

Undergrad Major: Chinese

GPA: 3.4

GRE: 300

Age: 28,  Ethnicity: White

Other Degree/Certification: CoRE

School Name: Harvard business school

Extracurriculars: Volunteered for and been an active member & networker of Ladies Get Paid which provides all the resources for women to rise up in work (salary negotiation, investing etc). Facilitated conferences with entrepreneurs and workshops. Enrolled in their higher education platform for ongoing personal and professional development., Joined the Financial Gym, a community that teaches its clients personal wealth management from tackling student debt to building wealth. Participated in weekly wine and learns and became part of the community., Am part of the PTULA community which provides daily workouts and nutrition plans. During COVID, I started hosting daily workouts x5 a week with friends and coworkers to keep us physically fit and healthy during the past 8 months of Quarantine.

Work History:

Title: Market Research manager & strategist

Industry: Marketing

Company: Boutique Firm

Length of Employment: 1 yr, 6 mos

Title: Senior market Research analyst & strategist

Industry: Marketing

Company: Boutique Firm

Length of Employment: 1 yr, 2 mos

Big Life Wins:

I’ve helped solve diverse challenges for some of the most influential brands in the world across media, entertainment and tech. Some highlights include defining key content hooks and developing go to market strategy for TV shows on Netflix, helping Spotify beat Apple in the podcast boom, to developing global brand positioning ahead of Pinterest’s IPO.

Post MBA Goal:

Seeking the company of other ambitious women, I joined an org Ladies Get Paid, Where I developed a fascination with entrepreneurs and felt like my impact was limited working behind the scenes as a insights researcher. I plan to pursue an entrepreneurship-focused MBA so post-mba I can work at a startup that aims to reduce the gender wage gap (e.g. Ellevest, Billie) building a brands architecture from inception, and with the consumer in mind.


Status: Open

Considering: MIT Sloan, UCLA Anderson, Duke Fuqua, USC Marshall

Rejected: MIT Sloan


The Experts Rate The Odds At: 25%

  • mbaMission | Odds Assessment: 30%

    Hi Ms. Customer Obsessed Entrepreneur,
    Great international background! This is Debbie Choy, Senior Consultant at mbaMission. I like that you grew up around the world and have strong language skills. It also sounds like you’ve very active in your community – with diverse interests and leadership experiences. That said, your GRE could be a concern to AdCom. Is re-taking it a possibility? I’m glad that you completed the HBS CoRE program – did you do well at it? If so, that can help to alleviate AdCom’s concern. But it is still best if you are able to get a stronger GRE score. Hopefully that’s an option for you. With the exception of your academic weakness, I think you have a solid profile otherwise for McCombs. Wishing …

    4 months ago Read the full review

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  • Stratus Admissions Counseling | Odds Assessment: 20%

    Hi, it’s Jennifer Jackson from Stratus Admissions. I am loving all that incredible work you’ve done to help with pay inequality. You also have great marketing experience with impressive results. Your experience living in so many countries growing up will be very attractive to all schools. Your pain point is likely to be the GRE score. Have you taken it more than once? I would encourage a re-take, even if you’ve already submitted, and send the scores to schools along with an email (assuming it’s higher). I think you have a very impressive profile and with a higher score should be competitive at top programs. Good luck!

    4 months ago

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The Community Currently Rates The Odds At: 12%

  • 5% | 4 months ago

  • 20% | 4 months ago

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