Ms. Customer Obsessed Entrepreneur
As the daughter of a diplomat, I grew up living in 8 different third world countries and completed my undergrad in London where I learned Chinese and took business classes. Upon graduation, I was “Brexit-Ed” and moved to New York to start my career in consumer insights and strategy. On the side, I am a fitness fanatic and love exotic foods.
Undergrad School: SOAS, University of London
Undergrad Major: Chinese
Age: 28, Ethnicity: White
Other Degree/Certification: CoRE
School Name: Harvard business school
Extracurriculars: Volunteered for and been an active member & networker of Ladies Get Paid which provides all the resources for women to rise up in work (salary negotiation, investing etc). Facilitated conferences with entrepreneurs and workshops. Enrolled in their higher education platform for ongoing personal and professional development., Joined the Financial Gym, a community that teaches its clients personal wealth management from tackling student debt to building wealth. Participated in weekly wine and learns and became part of the community., Am part of the PTULA community which provides daily workouts and nutrition plans. During COVID, I started hosting daily workouts x5 a week with friends and coworkers to keep us physically fit and healthy during the past 8 months of Quarantine.
Title: Market Research manager & strategist
Company: Boutique Firm
Length of Employment: 1 yr, 6 mos
Title: Senior market Research analyst & strategist
Company: Boutique Firm
Length of Employment: 1 yr, 2 mos
Big Life Wins:
I’ve helped solve diverse challenges for some of the most influential brands in the world across media, entertainment and tech. Some highlights include defining key content hooks and developing go to market strategy for TV shows on Netflix, helping Spotify beat Apple in the podcast boom, to developing global brand positioning ahead of Pinterest’s IPO.
Post MBA Goal:
Seeking the company of other ambitious women, I joined an org Ladies Get Paid, Where I developed a fascination with entrepreneurs and felt like my impact was limited working behind the scenes as a insights researcher. I plan to pursue an entrepreneurship-focused MBA so post-mba I can work at a startup that aims to reduce the gender wage gap (e.g. Ellevest, Billie) building a brands architecture from inception, and with the consumer in mind.