Best-Selling Textbooks for MBAs

THE BEST SELLING TEXTBOOKS FOR MBA STUDENTS

 

 

Top Selling MBA Textbooks Author 2010 Sales(News & Used) Unit Sales

(New & Used)

1. Financial Management: Theory & Practice (12th Edition) Eugene Brigham & Michael Ehrhardt $984,453 5,469
2. Investments (8th Edition) Zvi Bodie & Alex Kane $900,750 4,774
3. Financial Management: Theory & Practice (13th Edition) Eugene Brigham & Michael Ehrhardt $627,723 2,947
4. Financial Accounting for MBAs (4th Edition) Peter Easton, John Wild, Robert Halsey & Mary Lea McAnally $551,280 3,283
5. Principles of Corporate Finance (10th Edition) Richard Brealey, Stewart Myers & Franklin Allen $303,863 1,418
6. Investment Analysis and Portfolio Management (9th Edition) Frank K. Reilly & Keith C. Brown $295,680 1,439
7. Principles of Corporate Finance (9th Edition) Richard Brealey, Stewart Myers & Franklin Allen $258,036 1,503
8. Corporate Finance (8th Edition) Stephen Ross, Randolph Westerfield & Jeffrey Jaffee $216,810 1,408
9. Corporate Finance: Core Principles & Applications (2nd Edition) Stephen Ross, Randolph Westerfield, Jeffrey Jaffee & Bradford Jordan $201,547 1,296
10. Statistics Data Analysis & Decision Modeling (4th Edition) James R. Evans $139,114 958

 

Source: Bowker. Total sales for fiscal 2010 ending June 2, 2011. Sales are vvastly understated because the data is only from 70% of bookstores that sell textbooks. Not included are sales direct from publisher to for-profit institutions, online sales from Amazon, digital sales, or custom or course pack sales of chapters. Total sales of these books can be three to four times the Bowker numbers.