David White

Founding Partner

Menlo Coaching

Amsterdam

Netherlands

Consultant Bio

After a 15-year career in the tech industry (SVP at Travelzoo, Sr. Director at Yahoo, GM Europe at a startup acquired by Adobe), I have recruited, managed and developed dozens of talented young professionals in startup and corporate environments.  I have worked on MBA applications since 2012 and have a special focus on helping applicants to choose the right career goals.

Company Information

Menlo Coaching is a boutique consultancy providing services across all stages of an MBA application: school selection, candidate positioning, essays, application forms, resumes, recommendations, interview prep and post-interview reflection.

Applicants choose us for our personal service and for the quality of our work. To ensure the highest quality of service, we accept only a limited number of clients each year, who come to us from referrals and testimonials from our former clients.

Menu of Services and Associated Costs

Location: Amsterdam Netherlands

Email: david@menlocoaching.com

Website: http://menlocoaching.com/

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P&Q Consultant Reviews

  • Admitted to HBS, Kellogg, Sloan, and Haas in R1 with scholarships
    1 month ago
    The journey to get admitted to top MBA programs, some including scholarship, is an arduous marathon and I couldn’t have asked for better support than David. I am admitted to HBS, Kellogg, Sloan, and Haas, including a full scholarship at one of the schools, making me humbled and elated! Menlo Coaching’s structured approach to the admission process ensures that you submit the best possible version of your candidacy to the schools because you spent time understanding what schools are looking for and more importantly your own personal story. Before I approached David, I already had a good GMAT score (750) and knew that I only wanted to apply to a few top 10 programs. I appreciated that David’s involvement emphasized networking with schools heavily including campus visits and ...
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    Class of 2021, Admit
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  • Admitted to CBS and Wharton
    1 month ago
    This was my second year working with David. Last year, in the first admissions cycle under the Trump administration, my best result was being wait-listed at Booth and eventually denied admission. I’m a Canadian applicant looking to pivot in to investment banking and after David analyzed R1 2017 trends, he helped me trace the issue back to schools being wary of potential H-1B Visa issues. Despite a disappointing outcome, I had zero doubts that David and I shaped an effective narrative for my story (actuary working with pension funds on investment strategy, wanted to continue to make an impact in this space by moving in to infrastructure investing at a pension fund). David really helped my essays reflect that this was a very well thought out ...
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    Class of 2021, Admit
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  • Admitted to HBS / Wharton / Yale in R1
    2 months ago
    My husband and I both worked with David on our applications. David really helped the two of us to create coherent and resonating stories in order to maximize the chances of us getting into the same school. Along the process, he was a true friend who always thought about our applications from our perspectives, offering advice at every single decision making point. A few things that I really appreciated 1) Timeliness: Even though he is located in Europe, the time difference actually helped to get very efficient turnarounds. 2) In person interactions: He was in NYC for quite some time (and actually camped in our apartment for almost a week) so that we could have face to face meetings, which was very efficient. We also got ...
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    Class of 2021, Admit
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  • Highly Recommend
    2 months ago
    I strongly recommend Menlo Coaching for anyone who is looking to get into top MBA programs. I started my application in early 2018. After shopping around for a few consultants, I decided to go with David and Alice because of the fabulous reviews on the internet. I am glad that I made the decision as I received an offer from a few to programs including Wharton. Personally, I especially appreciated three aspects of my journey with Menlo Coaching. First, Menlo Coaching helped me to manage a hectic application timeline. I work long hours, and setting aside time for MBA application is extremely challenging. David helped me to compartmentalized the entire application progress into smaller, digestible pieces, which made my application process much more efficient. ...
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    Class of 2021, Admit
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  • Great Experience - Admitted to GSB
    2 months ago
    Simply put, David was instrumental to the success of my Round 1 applications and I’m grateful I had the chance to work with him. A few things really differentiate David/Menlo: 1) Timeliness - David gets back to you right away with meaningful and concise feedback, whether it’s for small, informal questions you have on how to approach a recommender, or with edits on an essay you are drafting. 2) Efficiency - When you sign up with David, you get the full benefit of the program he and Alice have crafted, which starts several months in advance of deadlines. They’ll make sure you visit schools, prep your recommenders, etc. - this helped me stay on track while balancing a demanding job and never feeling too overwhelmed by ...
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    Class of 2021, Admit
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  • Accepted at Wharton, Kellogg, and Anderson with Scholarships!
    4 months ago
    Investing in David, Alice, and their holistic approach to the application process is an investment in 1) admission to a program that is right for you and 2) your subsequent success there (which is to say, VERY important!). Starting Day 1, David gave me invaluable guidance on exactly how to research each target school in a meaningful way – with this research, I painted a 75% picture of what my experience would look like at each program, which removed the uncertainty I felt about whether a program was “right” for me. The research also provided ample material for my essays, reducing the time it took to produce a usable first draft. Since David is based in Amsterdam, his feedback was almost instantaneous – I would ...
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    Class of 2020, Admit
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  • Highly recommend – Accepted at Kellogg and Booth with Scholarship
    9 months ago
    I could not have made it through this process without David's guidance. David was highly effective in making certain I put forward the best application possible and that I was fully prepared for each of my interviews. For me, going into the process my highest concern was lack of a cohesive, personal story. David helped me pull this narrative from my experiences and career trajectory and helped me to realize the importance of personal branding and presenting stories in a compelling fashion. Additionally, he took the time to speak with one of my friends to help get an understanding of how others view me. Importantly, he balanced constructive feedback with support. Personally, I went into the process with the expectation that I may be able ...
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    Class of 2020, Admit
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  • Wonderful Experience - Accepted to Stanford GSB
    9 months ago
    David & Alice were both imperative to my success in the application process - from the start of our engagement together, David wanted to understand my entire background and career history in order to craft a unique profile for my application. He was especially helpful keeping me on track and attuned to how my application should have been progressing, and provided insightful views into the application process that he learned from meeting frequently with admissions staff at various programs. I would not have been nearly as successful without his constant help and support.
    Class of 2020, Admit
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  • Accepted into Wharton, Booth, Kellogg ,and Tuck with scholarship
    10 months ago
    I could not have gotten into these four top MBA programs and received a total of >$100k scholarship without David’s guidance. David had proved to be an invaluable resource since our very first session. Because I am based in Europe, David invited me to Amsterdam for a full-day kick off meeting, and kindly helped with travel logistics. It was an extremely productive day. In the morning, I shared my stories in detail with David, who asked follow up questions and took pages of notes. By the afternoon, he already sifted through the notes and identified a few highlights that would differentiate me from others. I left Amsterdam with a near final selection of schools, a concrete plan of the application process, and a list of ...
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    Class of 2020, Admit
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  • Great experience; received admission to Stanford GSB
    10 months ago
    David was an incredible resource throughout my business school application process. He typically starts his sessions by getting to know you over the course of a 2 hour phone conversation. After our initial conversation (which I found to be incredibly helpful and almost like therapy), he sent me a summary of some of his key takeaways from our conversation and suggested topics for my essay. My background is in investment banking / private equity and I found that David did a great job of helping to select an essay topic for me that would differentiate me from the other candidates who would be applying with a similar background. I iterated through a number of drafts of my essay with David and he provided candid and ...
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    - Sarah Farrell
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