Chicago Booth | Mr. Controller & Critic
GMAT 750, GPA 6.61 / 7.00 (equivalent to 3.78 / 4.00)
Harvard | Mr. Spanish Army Officer
GMAT 710, GPA 3
Said Business School | Mr. Global Sales Guy
GMAT 630, GPA 3.5
Kellogg | Mr. Cancer Engineer
GRE 326, GPA 3.3
Chicago Booth | Mr. Financial Analyst
GMAT 750, GPA 3.78
Columbia | Mr. Chartered Accountant
GMAT 730, GPA 2.7
Kellogg | Mr. PE Social Impact
GMAT Waived, GPA 3.51
Kellogg | Mr. CPA To MBA
GMAT Waived, GPA 3.2
Georgetown McDonough | Mr. International Youngster
GMAT 720, GPA 3.55
N U Singapore | Mr. Just And Right
GMAT 700, GPA 4.0
Stanford GSB | Ms. Sustainable Finance
GMAT Not yet taken- 730 (expected), GPA 3.0 (Equivalent of UK’s 2.1)
Kenan-Flagler | Mr. Healthcare Provider
GMAT COVID19 Exemption, GPA 3.68
Kellogg | Ms. MBA For Social Impact
GMAT 720, GPA 3.9
Chicago Booth | Ms. Future CMO
GMAT Have Not Taken, GPA 2.99
MIT Sloan | Ms. International Technologist
GMAT 740, GPA 3.5
UCLA Anderson | Ms. Art Historian
GRE 332, GPA 3.6
Harvard | Mr. Harvard Hopeful
GMAT 740, GPA 3.8
Yale | Mr. Philanthropy Chair
GMAT Awaiting Scores (expect 700-720), GPA 3.3
Columbia | Mr. Startup Musician
GRE Applying Without a Score, GPA First Class
Chicago Booth | Ms. Entrepreneur
GMAT 690, GPA 3.5
Columbia | Mr. MGMT Consulting
GMAT 700, GPA 3.56
Harvard | Mr. Google Tech
GMAT 770, GPA 2.2
Harvard | Mr. Future Family Legacy
GMAT Not Yet Taken (Expected 700-750), GPA 3.0
Wharton | Mr. Big 4
GMAT 770, GPA 8/10
Rice Jones | Mr. ToastMasters Treasurer
GMAT 730, GPA 3.7
Harvard | Mr. Public Health
GRE 312, GPA 3.3
Kellogg | Mr. Hopeful Admit
GMAT Waived, GPA 4.0

David White

Founding Partner

Menlo Coaching



Consultant Bio

David’s 15-year tech career included executive roles at startups across the SF Bay Area and Europe, during which time he hired, trained, and developed dozens of young professionals. He has been coaching MBA applicants since 2012 with a special focus on developing the right career goals.

“I truly felt David believed in my story (even sending me related news articles for personal interest) and worked hard to ensure my ideas and experiences came through in my essays and interview responses.”

“I want coaching that goes beyond just essay editing, and helps me to succeed in my career.”

In his corporate career, David has supervised more than 100 elite young professionals, preparing them to take on leadership roles early in their careers.

For example:

  • Phil Dance joined David’s team in 2006 as a graduate trainee in digital marketing at the startup Efficient Frontier. David’s guidance as a manager helped Phil to advance within the company to a role as Commercial Director for emerging markets. Phil’s success at Efficient Frontier / Adobe laid the groundwork for his later roles as a country manager for a Google business unit, and his current role as regional SVP for Salesforce.
  • Olivier Lemaire joined in the same graduate trainee role, became the company’s general manager for France, and after leaving the company ran a 50-person media agency in Belgium, and became successful as an entrepreneur in an unrelated area.

You can also see testimonials about David’s career coaching on his LinkedIn profile.

David can help you understand the skills you need to be successful as a general manager with P&L responsibility, and a people manager, and tell you how employers are likely to react to your profile. It goes without saying that David can also guide you through any tough questions about how to approach your managers for recommendations.

His advice will not only help you to articulate clear career goals for MBA admissions, but give you a roadmap for actually advancing in your career.

“David was very helpful in helping me determine my career goals (one of his specialties) and making sure that my applications told a cohesive and compelling story.”

No matter your background–David has worked in supervisory roles at startups, mid-sized companies, PE-owned companies, and publicly traded companies, across the US and Europe — David can help.

“I want a coach who is honest.”

David is famous in the MBA admissions industry for publishing brutally honest commentary like 4 Secrets to Know Before Hiring the “Best MBA Admissions Consultant”.

His clients have said:

  • “David did not mince words, and was very honest and objective with his feedback.”
  • “David is a great resource and is always very candid and helpful in sharing advice and insights.”
  • “I got some honest, valuable inputs from David on my essays.”

“I want to continue or pursue a career in tech or entrepreneurship.”

David has worked in every corner of the tech industry and helped to launch numerous successful ventures.

The first step in David’s tech career was joining startup Efficient Frontier as the #1 full-time employee after the founders, even before the company’s Series A round. In this role, David:

  • Served as day-to-day contact for the company’s major US customers (incl. eBay, Amazon)
  • Acted as a product manager for the company’s forecasting and competitive intelligence products
  • Launched the European business from scratch, growing it to 30+ employees, $7M of annual fee revenue, and $200M of media spend under management

In 2011, Efficient Frontier was sold to Adobe for $400M.

David has also managed intrapreneurial ventures, and helped traditional yellow page directory conglomerate European Directories to launch digital advertising products across eight European countries. These experiences are complemented by several roles at publicly traded Internet companies Yahoo and Travelzoo.

Whether you want to know the nuts and bolts of launching a startup, the difference between business roles in tech (like biz ops, BD, product management, product marketing management, and more), or how your non-tech background might translate into a tech role, David can guide you.

Company Information

If you want to do everything you can to win admission to a top MBA program, and you are ready to do the hard work involved in building your profile and creating great applications, Menlo Coaching can help. We have high standards and will push you hard to uncover every detail that will help you to find your voice and tell your story in the most compelling way possible.

You will never have a blind spot when you work with us. We visit campuses, interview admissions directors (see our blog), and employ a network of students to give us candid feedback about their MBA programs. We know the things that aren’t always discussed openly, like how schools manage their rankings, the side channels through which schools receive feedback on applicants, and more.

Our services combine unlimited 1:1 coaching with a self-paced curriculum that allows you to learn the basics in a way that fits your incredibly busy schedule. We also bring you together with other applicants to build your MBA network and keep your motivation high throughout the process.

To ensure the highest quality of service, we accept only a limited number of clients each year so that we can keep a low ratio of clients to coaches. Contact us as soon as you have committed to pursue an MBA and want to maximize your odds of acceptance.

Menu of Services and Associated Costs

We support applicants across all stages of an MBA application: planning your career goals, selecting schools that will help you achieve those goals, networking effectively with students, staff and alumni, identifying your personal story, and telling it across the many essays, application forms, resumes, and recommendations. Our structured approach means that you’ll always know the answer to the question “What should I be doing NOW to improve my odds of acceptance?”

Our interview preparation combines mock interviews, tailored to each school’s format, with communications training provided by former professional actors. You’ll overcome your interview nerves and will feel confident, authentic and relaxed on the day of the interview.

Even after the interview, we work with you to negotiate your merit-based aid. Although we cannot promise an award for any particular candidate, our clients have received millions of dollars of additional awards based directly on our negotiating strategies.

Finally, we love helping future-year applicants to build their MBA profiles through our “Early Birds” program because taking the right steps now will give you an edge in the competitive application process later.

Location: Amsterdam Netherlands



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P&Q Consultant Reviews

  • Prompt & Candid Advice from an Expert
    2 weeks ago
    I worked extensively with David White of Menlo Coaching and have to say it was an incredible experience. I particularly found his coaching on perfecting the essay interviews invaluable as well as the prep for both the video interview essay and the video interview (COVID times). Menlo Coaching provides not only a comprehensive set of resources for getting into your desired MBA (I ended up getting into the top school I was targeting) but also offers the opportunity to work with a variety of experts to perfect your interview skills.
    Class of 2022 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Above & Beyond His "Job Title"
    3 weeks ago
    I was accepted to Wharton, Stern (with full scholarship), and Ross (with $$). David helped make my MBA admission dreams come true! Looking back to when I was first researching MBA consultants, I was hesitant about the price, but I KNOW now that David and Menlo Coaching were worth every penny. He exceeded my expectations as an MBA coach. Not only did he provide the services that I expected (with recommendations, essays, interviewing, etc.), but he helped me beyond what I was paying for. David helped me develop a very sensitive, personal story (that I have only shared with a handful of people including David) into essays that I am still proud of and gave me guidance with multiple, unexpected issues that came up at ...
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    Class of 2022 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Best in the Business!
    1 month ago
    If you want to work with the best consultant in the game, look no further. I worked with an admissions consultant for undergrad, and then again to apply for deferred MBA programs while still in school, and most recently for full-time MBA applications with David. The experience working with David when compared to the others I have worked with or friends have worked with is astounding. David and I started working together about a year before I submitted my first application. He did a great job helping me make professional decisions that would improve my candidacy. Unlike other consultants I've worked within the past, David is continually available to meet via Zoom. David doesn't just help with the tangibles (resume/essays etc), he works to learn about ...
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    Class of 2022 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Adversity vs Persistence: A Four Year MBA Journey
    1 month ago
    I first started working with David White back in 2016. I had just started my first job out of college and wanted his help in strategizing my career while I plan to apply for MBA programs in the next 2-3 years. From the first time we chatted, David demonstrated that he was committed to helping me achieve my dreams. Always responsive, professional, and structured, he spent so much time helping me craft my story, advising me on making the right career moves, and even connecting me with great GMAT tutors. I was definitely not the easiest client to work with: I had a lot to juggle along with my job and extra-curricular, I had a below-average GMAT/GPA, came from a non-orthodox background, and went through family ...
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    Class of 2022 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Extremely Reliable + Very Structured Process, Admitted to Wharton ($30k Scholarship) & Columbia
    2 months ago
    My only regret was that I wish I started working with David and his team earlier in the process! Not to say that I ran out of time or felt rushed, but David referred me to a fantastic GMAT tutor that I wish I started with earlier and has great insights on how to approve your application. Menlo coaching has put together a thorough set of materials that lays out the application in a very structured way, making it tough to procrastinate. I required a lot of attention throughout the application process and David always responded within one day, even on weekends. I was persistent and non-orthodox in my approach and appreciated David's support. He continued to assist me while I was wait-listed at Wharton and ...
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    Class of 2022 Admit
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  • Highly Qualified, Thoughtful & Valuable Feedback
    2 months ago
    I enjoyed working with David during my EMBA application process. He was responsive and provided excellent feedback in order to help present the strongest application possible. David has built an efficient, well-run company and am proud to have worked with him throughout the process. He did a great job, enjoys what he does, and is genuinely invested in your success. I would recommend to future applicants.
    Class of 2022 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Accepted to First Choice School!
    4 months ago
    David made the whole MBA admissions process much easier. First, he worked with me to understand my true motivations for applying. It began with a multi-hour video call in which I walked him through my background and reasons for wanting to attend business school. He was quick to point out trends in my life that even I hadn't noticed. Then, he helped me to conduct the necessary research to understand each program to which I applied. I learned so much through the process, and David's nudge forced me to really connect with a plethora of current students. Next, David helped me find my voice in my essays, always probing with questions to force me to confront my weaknesses. My essays ended up being deeply personal ...
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    Class of 2022 Admit
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  • Low GMAT, Over-Represented Demographic, Laid Off From Job
    4 months ago
    Deciding to work with Menlo Coaching and David was the best decision I made in my MBA admissions journey. I came from a scientific background in the pharmaceutical industry and really had no idea how to market myself or the process involved in MBA admissions. David was instrumental in my success and overcoming the many challenges I had throughout the process. I did not have the best score on the GMAT for my demographic (white male) and I ended up losing my job right in the middle of the admissions process last fall. His advice during this time was critical to my success. His feedback was always honest and thorough, and he really helped me craft my story for both essays and interviews spending hours ...
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    Class of 2022 Admit
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  • M7 Admits with Scholarship for International Applicant
    4 months ago
    I worked with David and was very satisfied. He was supportive, responsive and he made the process more interesting than I thought would be. He always replies within one day. He also would push me when I am procrastinating. Menlo itself provides an extremely structured and also interconnected process. I felt less stressed knowing the pace is under control, and every step I make, every material I wrote will, in the end, support my application in some way. I would like to highlight also the interview training and preparation. They have a special communication program that I think I will be able to make use of beyond B-school applications. If you are close to Europe or have the time during your application process, I would recommend making ...
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    Class of 2022 Applicant
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  • Highly Recommended
    4 months ago
    I was wary of working with a consultant at all during the MBA application process, but by the end of the process, I was so glad I went with David at Menlo Coaching. He pushed me to dig deep and find the right story to tell instead of settling to tell the story everyone already knew. He pushed me to talk about uncomfortable things in my application which I think played a huge role in getting me interviews at two top MBA programs. If you want someone who will give you his full time and attention, I highly recommend David. He is incredibly well-versed in every aspect of the MBA application process and served as major support for me during the grueling process (he even ...
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    Class of 2022 Admit
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