USC Marshall | Mr. Utilitarian Mobility
GMAT 740, GPA 2.67
Wharton | Mr. Social Impact CPA
GMAT 740, GPA 3.5
Berkeley Haas | Mr. Looking To Learn
GMAT 760, GPA 3.0
McCombs School of Business | Ms. Second Chances
GRE 310, GPA 2.5
Duke Fuqua | Ms. Account Executive
GMAT 560, GPA 3.3
Harvard | Mr. Future Gates Foundation
GMAT 720, GPA 7.92
Wharton | Mr. Infrastructure
GMAT 770, GPA 3.05
MIT Sloan | Mr. Data Mastermind
GMAT N/A; will be taking in May, GPA 3.6
London Business School | Mr. Aussie Analyst
GMAT 680, GPA 3.3
Darden | Mr. Sustainable Real Estate
GRE SAT 1950 (90th Percentile), GPA 3.7
Stanford GSB | Mr. Entrepreneurial Bassist
GMAT 740, GPA 3.61
Cornell Johnson | Mr. IT To IB
GMAT 660, GPA 3.60
Harvard | Ms. Lucky Charm
GMAT 690, GPA 3.2
Tuck | Ms. Green Biz
GRE 326, GPA 3.15
Harvard | Ms. URM
GRE 325, GPA 3.6
Chicago Booth | Mr. Stay Involved
GMAT 730, GPA 3.4
Rice Jones | Mr. Back To School
GRE 315, GPA 3.0
Kellogg | Mr. Green Business
GMAT 680, GPA 3.33; 3.9 for Masters
NYU Stern | Mr. Military Officer
GRE In Progress, GPA 2.88
Kellogg | Mr. Real Estate Finance
GMAT 710, GPA 3.0
Kellogg | Mr. Finance To Education
GMAT 730, GPA 3.4
Stanford GSB | Ms. Artistic Engineer
GMAT 730, GPA 9.49/10
Emory Goizueta | Mr. Multimedia
GRE 308, GPA 3.4
UCLA Anderson | Mr. Commercial Banker
GMAT 700, GPA 3.3
IU Kelley | Mr. Construction Manager
GRE 680, GPA 3.02
Harvard | Mr. Healthcare Fanatic
GMAT 770, GPA 3.46
Harvard | Mr. Sovereign Wealth Fund
GMAT 730, GPA 3.55

David White

Founding Partner

Menlo Coaching



Consultant Bio

After a 15-year career in the tech industry (SVP at Travelzoo, Sr. Director at Yahoo, GM Europe at a startup acquired by Adobe), I have recruited, managed and developed dozens of talented young professionals in startup and corporate environments.  I have worked on MBA applications since 2012 and have a special focus on helping applicants to choose the right career goals.

Company Information

If you want to do everything you can to win admission to a top MBA program, and you are ready to do the hard work involved in building your profile and creating great applications, Menlo Coaching can help. We have high standards and will push you hard to uncover every detail that will help you to find your voice and tell your story in the most compelling way possible.

You will never have a blind spot when you work with us. We visit campuses, interview admissions directors (see our blog), and employ a network of students to give us candid feedback about their MBA programs. We know the things that aren’t always discussed openly, like how schools manage their rankings, the side channels through which schools receive feedback on applicants, and more.

Our services combine unlimited 1:1 coaching with a self-paced curriculum that allows you to learn the basics in a way that fits your incredibly busy schedule. We also bring you together with other applicants to build your MBA network and keep your motivation high throughout the process.

To ensure the highest quality of service, we accept only a limited number of clients each year so that we can keep a low ratio of clients to coaches. Contact us as soon as you have committed to pursue an MBA and want to maximize your odds of acceptance.

Menu of Services and Associated Costs

We support applicants across all stages of an MBA application: planning your career goals, selecting schools that will help you achieve those goals, networking effectively with students, staff and alumni, identifying your personal story, and telling it across the many essays, application forms, resumes, and recommendations. Our structured approach means that you’ll always know the answer to the question “What should I be doing NOW to improve my odds of acceptance?”

Our interview preparation combines mock interviews, tailored to each school’s format, with communications training provided by former professional actors. You’ll overcome your interview nerves and will feel confident, authentic and relaxed on the day of the interview.

Even after the interview, we work with you to negotiate your merit-based aid. Although we cannot promise an award for any particular candidate, our clients have received millions of dollars of additional awards based directly on our negotiating strategies.

Finally, we love helping future-year applicants to build their MBA profiles through our “Early Birds” program because taking the right steps now will give you an edge in the competitive application process later.

Location: Amsterdam Netherlands



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P&Q Consultant Reviews

  • Highly Qualified, Thoughtful & Valuable Feedback
    1 week ago
    I enjoyed working with David during my EMBA application process. He was responsive and provided excellent feedback in order to help present the strongest application possible. David has built an efficient, well-run company and am proud to have worked with him throughout the process. He did a great job, enjoys what he does, and is genuinely invested in your success. I would recommend to future applicants.
    Class of 2022 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Accepted to First Choice School!
    2 months ago
    David made the whole MBA admissions process much easier. First, he worked with me to understand my true motivations for applying. It began with a multi-hour video call in which I walked him through my background and reasons for wanting to attend business school. He was quick to point out trends in my life that even I hadn't noticed. Then, he helped me to conduct the necessary research to understand each program to which I applied. I learned so much through the process, and David's nudge forced me to really connect with a plethora of current students. Next, David helped me find my voice in my essays, always probing with questions to force me to confront my weaknesses. My essays ended up being deeply personal ...
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    Class of 2022 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Low GMAT, Over-Represented Demographic, Laid Off From Job
    2 months ago
    Deciding to work with Menlo Coaching and David was the best decision I made in my MBA admissions journey. I came from a scientific background in the pharmaceutical industry and really had no idea how to market myself or the process involved in MBA admissions. David was instrumental in my success and overcoming the many challenges I had throughout the process. I did not have the best score on the GMAT for my demographic (white male) and I ended up losing my job right in the middle of the admissions process last fall. His advice during this time was critical to my success. His feedback was always honest and thorough, and he really helped me craft my story for both essays and interviews spending hours ...
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    Class of 2022 Admit
    All reviews are independently verified by Poets&Quants staff.
  • M7 Admits with Scholarship for International Applicant
    2 months ago
    I worked with David and was very satisfied. He was supportive, responsive and he made the process more interesting than I thought would be. He always replies within one day. He also would push me when I am procrastinating. Menlo itself provides an extremely structured and also interconnected process. I felt less stressed knowing the pace is under control, and every step I make, every material I wrote will, in the end, support my application in some way. I would like to highlight also the interview training and preparation. They have a special communication program that I think I will be able to make use of beyond B-school applications. If you are close to Europe or have the time during your application process, I would recommend making ...
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    Class of 2022 Applicant
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  • Highly Recommended
    2 months ago
    I was wary of working with a consultant at all during the MBA application process, but by the end of the process, I was so glad I went with David at Menlo Coaching. He pushed me to dig deep and find the right story to tell instead of settling to tell the story everyone already knew. He pushed me to talk about uncomfortable things in my application which I think played a huge role in getting me interviews at two top MBA programs. If you want someone who will give you his full time and attention, I highly recommend David. He is incredibly well-versed in every aspect of the MBA application process and served as major support for me during the grueling process (he even ...
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    Class of 2022 Admit
    All reviews are independently verified by Poets&Quants staff.
  • You Can't Go Wrong with David - Admitted to Wharton, Kellogg & Columbia
    2 months ago
    Going into the application season I was clueless about the process. Being an Indian male engineer I was in a very competitive cohort. Being a ground-level social worker I also had a couple of unconventional career choices in need of explanation. I felt a connection with David from the very first time I spoke to him. Working with him was effortless. He listens but never imposes. He would make sure I had all the data points, but he always left the final decision to me. He took me to great depths in my own story to ensure that I had the most compelling narrative. Every consultant portrays that they have a finger on each school's pulse. Maybe they do. David definitely does. He has ...
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    Nitish Tripathi
    MBA Class of 2022 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Admitted to 4 Top Ten Programs, with $380,000 in Scholarships
    2 months ago
    David and the Menlo Coaching team are the real deal and I couldn't be happier with their services and my admissions results. Despite my feeling that I had a generic pre-MBA story, David helped me highlight my strengths and unique experiences that I had overlooked. Thanks to David's guidance and support, I was admitted to 4 top ten programs, with scholarships from all 4, totaling $380,000. Menlo Coaching is a well-oiled machine, with a boutique, personalized feel. The process was well-orchestrated from start to finish, with an interactive project management software. Having Menlo Coaching based in Europe is actually a big advantage for US-based applicants; while you sleep, they work, and you will have feedback by morning. David is truly an expert when it comes to MBA ...
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    Class of 2022 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Accepted to 3 Top Schools w/ Scholarship!
    2 months ago
    Working with David from Menlo Coaching has been a huge factor in me getting accepted by Kellogg, MIT, and Tuck, all with scholarships. I chose to work with an admissions consultant well before starting my applications, primarily because 1) my undergrad and firm names aren’t as impressive as many other applicants, and 2) I’m not a sponsored student and wanted to maximize my chances of getting a significant scholarship. David’s been a fantastic partner through the entire process, from helping me make decisions to beef up my resume, to working to structure and convey my story in a compelling way, to preparing me for interviews and even helping with scholarship negotiations after the fact (I managed to get additional money from 2 top schools). David’s ...
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    Class of 2022 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Highly recommend - admitted to Stanford and Wharton
    3 months ago
    Working with David & Menlo Coaching is one of the best decisions I’ve made through the MBA application process. He demystified the process, kept my application on track, and ultimately helped me put my best foot forward. I worked with David on 3 schools and was admitted to two: Stanford & Wharton (with $$$). Here are a few key reasons why I recommend David & team: Expert advice: - It’s so easy to fall down the rabbit hole of blogs, testimonials and well-meaning friends who might all offer conflicting advice. David cut through that noise. I can’t count the number of times I fact-checked a piece of advice with David, only to find out it didn’t apply to my particular profile or situation. - David has ...
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    Class of 2022 Admit
    All reviews are independently verified by Poets&Quants staff.
  • Last Minute Interview Prep
    4 months ago
    At the beginning of my MBA Application process, I spoke with Menlo Coaching and another MBA admissions counseling firm and ended up going with the second firm only because it was slightly cheaper (admittedly a roll of the dice as I felt like Menlo would have provided the most intensive, hands-on service). I kept in touch with David and, after I got an interview at my top school, I reached back out to get some additional interview prep so I would be confident that I would really nail it. It was very last minute but they managed to squeeze in a couple of sessions with me and the sessions really boosted my confidence going into the interview. Evidently they also prepared me well because I ...
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    Class of 2022 Admit
    All reviews are independently verified by Poets&Quants staff.