Emma Bond

Director of Fortuna Admissions

Fortuna Admissions

United Kingdom

Consultant Bio

An expert in coaching and interviewing techniques, Emma has a strong track record in recruiting and selection. As a senior member of London Business School’s MBA admissions committee, Emma was responsible for full-time MBA selection and marketing. In addition to reviewing thousands of applications she also developed and allocated the program’s scholarship portfolio. Emma subsequently joined The Boston Consulting Group’s London office, managing LBS’ talent pipeline into the company’s global offices and recruiting undergraduates from Oxford and Cambridge universities.

Emma maintains strong links with LBS, is a freelance writer for a number of business schools and publications, and is also a regular interviewer for Imperial College Business School’s FT, Weekend and Global MBA programs. She has a BA (Hons.) and an MA (Dist.) in English Literature from the University of Canterbury, New Zealand.

Company Information


Fortuna Admissions possesses unique insider knowledge of how admissions committees work, because we have been the gatekeepers in the admissions offices of top business schools. Our entire team comprises of former business school professionals from top-tier institutions including Wharton, INSEAD, Harvard Business School, Stanford GSB, London Business School, Chicago Booth, NYU Stern, Duke Fuqua, IE Business School, and UC Berkeley Haas.

We have personally reviewed tens of thousands of applications from candidates all over the world. We have also shaped admissions policy, devised the application processes, and had the final say on who got in. We know the inside track – what goes on behind the closed doors of admissions committees, how your candidacy will stand up versus the competition, and how you can best maximize your chances of gaining a coveted place in a top MBA program.

Our experience and passion for coaching gives you a level of MBA admissions insight that you won’t find anywhere else. And with our passion for coaching, we can help you bring out the best in yourself so you truly shine in your application and interviews.

Menu of Services and Associated Costs

Fortuna Admissions offers two packages:  Comprehensive School Packages (CSP) & Premium School Packages (PSP).

The Comprehensive and Premium School Package services both include:

Goal Development
Target School List
Application Strategy
School Interaction Strategy
Recommender Strategy
Essay Editing
Resume Review
Biodata/Application Forms Review
Interview Coaching
Decision Management

Comprehensive School Package (CSP): You will work with a dedicated expert coach throughout the entire process, from goal development right through to interview coaching and decision management, with input from our resume specialists and a mid-point review of your entire application by one of our former admissions directors. Our Fortuna coaches have held senior positions at the world’s best MBA programs and are uniquely qualified to help you maximize your chances of gaining a coveted place in a top MBA program.

Premium School Package (PSP): In addition to working with an expert coach, the Premium School Package includes tailored guidance by one of our former admissions directors at critical stages of the application process.

Special Package Rates:

One-School Package: $4,9250 (CSP) / add $1,400 (PSP)
Two-School Package: $6,425 (CSP) / add $1,800 (PSP)
Three-School Package: $7,775 (CSP) / add $2,200 (PSP)
Four-School Package: $9,125 (CSP) / add $2,600 (PSP)
Five-School Package: $10,475 (CSP) / add $3,000 (PSP)

Other Services: We also offer other “á la carte” options such as: Early Stage MBA Planning, MBA Resume Review, Admissions Directors’ Evaluation, MBA Interview Prep, MBA Waitlist Strategy, Rejected MBA Application Strategy, and Hourly Consulting.

Please visit our website for more information and pricing.

Location: United Kingdom



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P&Q Consultant Reviews

  • Highly Recommend!
    10 months ago
    I can’t imagine what the application process would have been like without the Fortuna team. They made everything tangible, and much more enjoyable even from the first call. The entire process was an adventure in itself and helped me gain a better understanding of myself including my strengths and weaknesses as well as my goals. I worked with both Melissa Jones and Emma Bond- a great duo. They are both extremely professional and helpful, had great insights on the process, paid great attention to detail and knew how to position my profile in the best way possible. They went above and beyond to help me prepare for my interviews and always available for questions. I know I was successful with my applications because ...
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    - Vanessa S
    All reviews are independently verified by Poets&Quants staff.
  • Fortuna
    12 months ago
    It has been an absolute pleasure working with Emma Bond and the Fortuna admissions team. I have worked with another service in the past and the insights, diligence and thoroughness from Emma are at a completely different level! Emma was an admissions officer herself and she provides great understanding into how the admissions teams work and how best to tell your story. In spite of a great GMAT I had a major disadvantage which we were able to overcome and led to an offer from a top school. We worked through the whole process together from the initial planning phase to submitting the essays, to conducting realistic mock interviews. It is one of the best investments I have made and I recommend working with Emma ...
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    Class of 2020, Admit
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  • Transformational Experience
    1 year ago
    I’ve spent the duration of my professional career (over 5 years in total) working to separate myself from my lackluster undergraduate performance. So, when I decided to apply to institution ranked in the top 10 globally, I researched extensively how I could overcome my >2.9 GPA as a social science major. After unsuccessful attempts (both on my own and with a well-known MBA consultant), I opted to take a chance with Fortuna based on overwhelmingly positive feedback on this site. After an initial consultation, I was paired with Emma Bond which turned out to be match made in heaven. I came to Emma with a high-level understanding of “my story” and how a MBA could help me achieve my career goals. However, Emma strategically poked holes ...
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    Class of 2020, Admit
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  • Extremely efficient and knowledgeable MBA admission coach!
    1 year ago
    I highly recommend working with Emma. For me, it resulted in admission to LSE, IESE and Warwick. Emma opened my eyes to how a successful application should look like. I'm an attorney-at-law, and I hadn't either studied or applied to a business school before. Emma helped translate my experience from a legal industry and NGO into achievements recognizable for b-schools. She also taught me how to structure my application documents, present my future goals and related them to the school's programme. Importantly, as I'm seeking a career change, Emma also helped me reflect on my background and skills, which not only contributed to my admission success but will also benefit me in transition I'm about to start. Last but not least, I was impressed how ...
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    - Aleksandra P
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  • The Best Admissions Consultant for LBS!
    1 year ago
    I have worked with Emma for 'Director's Evaluation' service as well as 'Hourly Consulting Service' after I was invited for the interview. I sincerely enjoyed working with her because of her expertise and knowledge about LBS, insights in admission process (behind the scene), responsive and enthusiastic attitude toward my application and me. If consultants can provide information that I can find from the web (or even worse, not knowing about the information I find), I think there is no value. In that matter, Emma, due to her time at the school, knows every bit of the school that outsiders cannot really find out. Also, even though she left the school some time ago, she is up to date with all the history and changes to ...
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    Class of 2020, Admit
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  • Extremely Knowledgeable and Responsible
    2 years ago
    Having worked with multiple admission consultants, Emma is definitely the best I had. She helped me with my interview preparation for LBS and gave me great advice when I was on the wait list. I think the first and most important thing is that your consultant is responsible and truly cares about you. Emma gave me her best advice and took the initiative of providing me with additional thoughts even after our prep session was done. Emma knows the school extremely well that she was able to provide me great insights of the school and the programs offered. When I was waitlisted for the MBA program, Emma was also able to give me good feedbacks with realistic expectations throughout the process. Her advice was great ...
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    Class of 2017, Anonymous
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  • The best decision I made for my LBS Reapplication!
    2 years ago
    Reapplying from an over-represented applicant pool within six months of being waitlisted sounded tough enough, till I reached out to Emma and the team at Fortuna admissions made me feel better about the process. I'd worked with Emma on an Admissions of my prior application followed by Hourly consulting on the essay and interview prep. Emma's prior consulting & LBS experience meant she w as able to relate to my personal/ career progression, and highlight experiences that made me stand out. Our interactions were informal yet candid, which made working with her very easy even through a tight timeline and juggling multiple pieces of the application packet. Her feedback pushed me out of my comfort zone and towards crafting something that spoke less about only ...
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    Class of 2019, Anonymous
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  • Excellent experience, very highly recommended
    2 years ago
    My initial conversation with Matt Symonds was the most informative of the many consultancies I reached out to. He was very knowledgeable despite my non-traditional background, and ultimately was the reason I chose Fortuna over others. I used the CSP for the major business school in the UK, and was accepted. Emma was part of the team at Fortuna, and was involved in the later stages of the application process. She came in once the entire application was close to finalised and looked at the whole applications (essays, short answers, CV, etc.) and provided some key insights. I did a mock interview with Emma and also with Karen, and this variety of interviewers was very helpful. Fortuna also used a project management software which was ...
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    Class of 2019, Anonymous
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  • The INSEAD and LBS Experts!
    3 years ago
    Emma and Melissa were key and instrumental in my successful applications to both INSEAD and LBS (and a few other schools across EU and US!). I always felt like I had their full attention when working on my essays and interview prep. Even after I received my offers they continued to guide me through my decision of school and things I should consider. I highly recommend Emma and Melissa not only for their expertise, but they are essentially providing a peace of mind as all Fortuna consultants have actual admissions experience in top b-schools. Great service and highly, highly recommended!
    Class of 2016, Admit
    All reviews are independently verified by Poets&Quants staff.