Marketing and PR
School Admissions or Administration
Director of Fortuna Admissions
Net Promoter Score: 10
An expert in coaching and interviewing techniques, Emma has a strong track record in recruiting and selection. As a senior member of London Business School’s MBA admissions committee, Emma was responsible for full-time MBA selection and marketing. In addition to reviewing thousands of applications she also developed and allocated the program’s scholarship portfolio. Emma subsequently joined The Boston Consulting Group’s London office, managing LBS’ talent pipeline into the company’s global offices and recruiting undergraduates from Oxford and Cambridge universities.
Emma maintains strong links with LBS, is a freelance writer for a number of business schools and publications, and is also a regular interviewer for Imperial College Business School’s FT, Weekend and Global MBA programs. She has a BA (Hons.) and an MA (Dist.) in English Literature from the University of Canterbury, New Zealand.
Fortuna Admissions possesses unique insider knowledge of how admissions committees work, because we have been the gatekeepers in the admissions offices of top business schools. Our entire team comprises of former business school professionals from top-tier institutions including Wharton, INSEAD, Harvard Business School, Stanford GSB, London Business School, Chicago Booth, NYU Stern, Duke Fuqua, IE Business School, and UC Berkeley Haas.
We have personally reviewed tens of thousands of applications from candidates all over the world. We have also shaped admissions policy, devised the application processes, and had the final say on who got in. We know the inside track – what goes on behind the closed doors of admissions committees, how your candidacy will stand up versus the competition, and how you can best maximize your chances of gaining a coveted place in a top MBA program.
Our experience and passion for coaching gives you a level of MBA admissions insight that you won’t find anywhere else. And with our passion for coaching, we can help you bring out the best in yourself so you truly shine in your application and interviews.
Fortuna Admissions offers two packages: Comprehensive School Packages (CSP) & Premium School Packages (PSP).
The Comprehensive and Premium School Package services both include: Goal Development Target School List Application Strategy School Interaction Strategy Recommender Strategy Essay Editing Resume Review Biodata/Application Forms Review Interview Coaching Decision Management
Comprehensive School Package (CSP): You will work with a dedicated expert coach throughout the entire process, from goal development right through to interview coaching and decision management, with input from our resume specialists and a mid-point review of your entire application by one of our former admissions directors. Our Fortuna coaches have held senior positions at the world’s best MBA programs and are uniquely qualified to help you maximize your chances of gaining a coveted place in a top MBA program. Premium School Package (PSP): In addition to working with an expert coach, the Premium School Package includes tailored guidance by one of our former admissions directors at critical stages of the application process.
Special Package Rates:
One-School Package: $4,950 (CSP) / add $1,400 (PSP) Two-School Package: $6,750 (CSP) / add $1,800 (PSP) Three-School Package: $8,250 (CSP) / add $2,200 (PSP) Four-School Package: $9,750 (CSP) / add $2,600 (PSP) Five-School Package: $11,250 (CSP) / add $3,000 (PSP)
Other Services: We also offer other “á la carte” options such as: Early Stage MBA Planning, MBA Resume Review, Admissions Directors’ Evaluation, MBA Interview Prep, MBA Waitlist Strategy, Rejected MBA Application Strategy, and Hourly Consulting.
Please visit our website for more information and pricing.
Location: United Kingdom
Posted November 25, 2020
“Every MBA applicant I meet has something special to offer, and I love finding out what that is,” says Fortuna’s Rachel Erickson Hee, who was a Stanford GSB alumni interviewer for nearly two decades. “The more I probe, the more I find out reasons why that applicant would be a great addition to a business<a href="https://fortunaadmissions.com/2020/11/25/meet-the-mba-experts-fortunas-rachel-erickson-hee/" class="more-link"> […]</a>
Posted November 24, 2020
Posted November 18, 2020
10=Without Hesitation, 1=I would advise against it.
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Throughout my life, there are only a few individuals I have met who have made me feel so incredibly blessed to have come across them and to have on my side, and Emma Bond is one of them. Coming from a non-traditional MBA background, I applied (with some nerves!) in the final round of the admissions cycle when there were not many spots remaining. Thanks to Emma’s guidance, not only did I manage to get admitted, but I also received a SUBSTANTIAL scholarship to attend my top choice school – London Business School. As a late-round admit, I believe that receiving such a scholarship would have been impossible without Emma’s help and guidance with my application.
Simply put (as I am quite a demanding individual), I already had high expectations for admissions consultants, but Emma’s level of insight, contribution, and the sheer difference she made to my application COMPLETELY blew my mind. Thanks to Emma, there were many things that DRAMATICALLY strengthened my application that would not even have crossed my mind without her, and would have been impossible to know without Emma’s unparalleled experience and passion for LBS (these are not things that you can find out by reading articles online – they really are UNIQUE and UNPARALLELED insights into the admissions process that only someone like Emma with deep experience can provide). It is my honest opinion that there is surely no one else on the planet that could be comparable to working with Emma for LBS. Emma’s knowledge about the LBS admissions process and her way of guiding me through the entire application was absolutely incredible.
From the moment I spoke to Emma, I felt that I was in great hands: she is a tremendously friendly, intelligent, and hardworking individual, with a deep passion for helping her clients succeed. Emma helped me shape my essays (as a former member of the admissions team, she really knows EXACTLY what LBS is looking for) and she provided many rounds of input on my entire application, with extremely helpful and impressive feedback, and always replied with incredible speed! She did not hesitate to work on weekends, and I always felt prioritised, like I was the only person she was working with. Each time when she provided feedback, she helped take my essays and application to another level, and she even cleared her schedule to provide feedback all the way up until my application was submitted (even providing valuable feedback on all the minor details). I felt like Emma was with me every step of the way and it was enormously comforting!
When I received an interview invitation, Emma helped me prepare for the interview and made a massive difference in getting me ready for anything that could be asked by the interviewer. As an MBA interviewer herself, her feedback was incredible and really gave me a lot of confidence. When I sat my interview, using what I had practiced with Emma, I was lucky (and overjoyed) to nail the interview with her help.
It has really been an amazing experience working with Emma, and as I think will be clear by now, I feel so lucky to have met her! I can’t thank you enough Emma, and the rest of the Fortuna team! As I hope I have made clear from this review, I really can’t recommend Emma any higher. She is simply out of this world amazing. Anyone who gets the chance to work with her, I would say you’re a very lucky person and you have a MASSIVE advantage over the competition! THANK YOU SO MUCH EMMA!!
I had the pleasure to work with Emma, having heard rave reviews from family friends about her as a consultant but also as Fortuna Admissions in general. I would not have had the success I had without her help.
From the first free consultation call, I knew that Fortuna Admissions’ approach is of the highest standard and their strength in LBS admissions stood them apart from others. Emma took the time to listen to my story, understand my objectives, background, plan/timeline, and provided me with very objective and sincere advice.
Emma’s help added tremendous value in every step of my application to business school. Emma really challenged me to think broader and deeper to produce the most compelling and memorable articulation of myself, experience, and drivers in the admissions essays. Emma was meticulous and ensure no stone was left unturned. Thanks to Emma’s invaluable experience and insights, I was able to narrow down and pick the best topics for each essay, some of which I previously thought were not “big” enough for MBA application materials. Emma particularly helped me be more concise and impactful in everything that I wrote and said in the interviews. I did a mock interview with Emma which was hugely beneficial and really helped me prepare the best I could for the final stage.
Emma was approachable, positive, and dedicated throughout the process. She ensured that the process was easily followed, kept on track, and helped me break down what can at first glance seem quite a lot to undertake alongside work / personal life.
I am extremely pleased that all the hard work paid off and I will be attending LBS this August! And this was largely the result of Emma and Fortuna’s quality guidance and support. I would recommend them to anyone who seriously wants to get into a top MBA program, not just LBS (but I can certainly speak from experience that they have a specialty in LBS).
Thanks for everything, Emma!
Emma is such a wonderful consultant that very much cares about you as a person and in helping you get to your dream school.
As a former member of the admissions committee at LBS, Emma has an insightful perspective of what the admissions committee are looking for when reviewing a candidate. After reviewing my application, she helped pull everything from my experiences to show me in the best light and make my application truly shine.
Emma is incredibly easy to talk to, funny, and goes above and beyond to make herself available to provide guidance and advice. She encourages, but at the same time, she is honest about the things that you need to hear and the weaknesses that you’ll need to find solutions for through other parts of your application. The application process is a tough process —so having someone in your corner like Emma with all of her knowledge and experience as a sounding board made me feel as if I had an outside perspective on whether I was pursuing the right path and narrative.
In terms of working with Emma – she was incredibly helpful and prompt in her responses. Emma is an essay editing queen and takes a lot of pride in her work, which absolutely showed. She turned around my materials quickly, usually in 24 hours, and always came back with a lot of detailed notes on how I could improve and make things better. Even when I changed parts of my application at the last minute on the day of submission, she cleared out time to provide mark-ups and guidance at the last second. She was also great at providing constructive feedback that made it easy for me to understand how to move forward. My essays and short answers were significantly stronger because I had her guidance. She was also super helpful with interview prep and gave great detailed feedback on what you do well and where to improve.
With Emma’s help, I was able to get in my top school in R3 even though I had an area of weakness in my application. If you are looking for a consultant, I highly recommend working Emma, especially if you are looking at LBS. She brings so much expertise, but more importantly, she cares and is invested in her client. I’m glad to have had her in my application process!
I was interested in schools in the UK – and working with Emma was the absolute best decision I made! She has years of experience working on the admissions team at London Business School, in addition to experience at other schools including Imperial. Right away, Emma took the time to get to know me on a personal level. It was clear she has mastered the admissions process and was able to provide strong direction, insight, and strategy. I was waitlisted at my top school (LBS) and Emma helped me through this stressful process every step of the way. I ended up getting admitted, and I honestly could not have done it without Emma’s help and support! If you’re applying for MBA programs (especially in the UK), I highly recommend Emma with a ringing endorsement. In addition to her talent and experience, she is truly wonderful to work with and is so thoughtful and caring!
I took the premium package service with Emma Bond. I received an offer from my number one target – LBS. Overall, my experience working with Emma has surpassed my expectation.
Emma is a superb writer. As a former admissions director who has reviewed hundreds of thousands of applications, she knows exactly how to turn your thoughts into words that the admission officers like. Her use of words is beautiful but concise. I often struggle with the word limit, and every time she was able to help me get down to the requirement without impacting the depth of meaning I wanted to convey. Sometimes I even felt that I only needed to simply write down my thoughts and Emma would always have the magic to turn them into pieces of art.
Emma helps you come up with the right story. We had a brainstorming session for each school that I applied and each session was pleasant for me. Emma is a good listener and helps you identify the spotlight in your story. She also has a great attitude. I remembered I wanted to change the entire logic and structure of my HBS essay midway through the process and she had no complaint about it. She worked diligently with me on that essay and we were able to achieve a satisfactory piece of work in the end.
Emma is professional and responsive. I remember even when she was in the middle of her vacation at a place where WIFI is super limited, she still got back to me as soon as she can. At normal times, she returned work within 1 day even though the official turn-around requirement is 2 days. It really helped me achieve my tight timeline. Additionally, many other consultants usually took recommendation letters lightly, but Emma spent time with me and my recommender to come up with the right materials in application.
If you’re applying to LBS, Emma is no doubt THE best consultant you can find in the market. As a former admissions director, she knew the inside out of LBS. She still maintained direct contact with insiders. I was not very confident after my 1-on-1 interview, and she was able to ask feedback from the current admissions director which gave me a huge comfort. Emma knows exactly what LBS looks for and will give you the best chance to get that offer.
Finally, Emma prepares you well for interviews. The LBS video interview is tricky and high demanding as it requires candidates to respond promptly on the spot. Emma went through the interview process with me twice and made me confident enough to face the challenge. I still remembered the feeling when I was doing the real thing – I felt calm, well prepared, and excited to answer the questions.
If you’re looking to get into LBS there’s really only Emma Bond who you need to work with! I came across Emma after reviewing a couple of consultancy websites. As Emma worked as a senior member of the admissions committee at London Business School working with her was sort of a no-brainer. I already had written all my essays and filled out most of my application, but I felt like I wanted a second pair of eyes to perfect my application and also guide me to frame my somewhat lower GMAT score, compared to the schools average. The process of working with Emma was easy and rewarding. She would send across her mark-ups and provide guidance at all times throughout the process. Emma is a perfectionist and went well out of her way to ensure that I had an application that stood out – she will ensure that by the time the application goes out that it is nothing short of perfect. I found it particularly helpful that I was able to contact her via Whatsapp throughout the day and her quick response time. Additionally, Emma is still very well connected within LBS and is well aware of what the admissions team is looking for, which is absolutely crucial in crafting a flawless application! Joining LBS MBA program is a dream come true and I truly believe that Emma was a major contributing factor that made that dream happen!! Needless to say, I would choose Emma and Fortuna again!
Fortuna – easily one of the best admissions consultant teams, by far, if not the best. Emma – one of the most experienced, honest, and incisive consultants. My Fortuna team was Emma and Amy (Amy’s review written separately).
My first contact with Fortuna was an honest, in-depth, and heartfelt conversation with Emma. I knew then and there she was whom I wanted to work with. She took the time to get to know me and my story and I could see her mind working straight away. Emma’s years of experience, solid expertise as a coach and intimate understanding of the applicant selection process (especially at LBS) shone through and through at every step of the process. As the director of my application – she guided the overall strategy and read through each and every aspect of my application as the “LBS Gatekeeper” ie with the finest tooth comb and highlighted small, subtle aspects that I would have never identified by myself. She always added that back to the bigger picture and ensured my personality was well elucidated in the application.
She took the time to get to know my personality, my story, my motivations (both personal and professional) and pushed me to always put my best foot forward in every aspect of the application and interview process. What I really loved about Emma were her helpful pep talks before the interview and her calming debriefs post interview. Further, I was a re-applicant to LBS and Emma really drilled down into each and every aspect of how I had strengthened my profile – including areas I would not have thought about. What I truly admire about Emma is her no-nonsense honesty – it helps so much and saves so much time when writing an MBA essay, which is already a very involved, reflective journey.
If LBS is your dream school, I cannot recommend Emma highly enough. If top b-schools are among your choices, I cannot recommend Fortuna enough. And a final word about Matt Symonds – he is as astute as he is kind, and his team at Fortuna is the same. Whichever school, you can’t go wrong with Fortuna.
Emma is such a fantastic consultant. She was always prompt when reviewing my essay drafts which, given I had left things rather late, was the difference between b-school this year or waiting a whole other year. She knew exactly which parts of my (rather unconventional) story to highlight and helped me to join the dots into a coherent narrative. I also appreciated her honesty with regards to my chances at the various schools that I wanted to apply to. Emma is very down-to-earth and will tell it like it is but will do so with a touch of humor that is really welcome during the crazy rollercoaster that is b-school applications!
Emma has a breadth of experience; she helped me with school selection, overall application strategy, essay editing, mock interviews, and scholarship negotiation. She is super knowledgeable about LBS but I also got into two M7 schools with scholarships with Emma’s help so she has many strings to her bow. I really cannot recommend Emma, and Fortuna, highly enough!
I can’t imagine what the application process would have been like without the Fortuna team. They made everything tangible, and much more enjoyable even from the first call. The entire process was an adventure in itself and helped me gain a better understanding of myself including my strengths and weaknesses as well as my goals. I worked with both Melissa Jones and Emma Bond- a great duo. They are both extremely professional and helpful, had great insights on the process, paid great attention to detail and knew how to position my profile in the best way possible. They went above and beyond to help me prepare for my interviews and always available for questions. I know I was successful with my applications because of Fortuna and am extremely thankful I made the decision to work with them. I highly suggest working with them.
It has been an absolute pleasure working with Emma Bond and the Fortuna admissions team. I have worked with another service in the past and the insights, diligence and thoroughness from Emma are at a completely different level! Emma was an admissions officer herself and she provides great understanding into how the admissions teams work and how best to tell your story. In spite of a great GMAT I had a major disadvantage which we were able to overcome and led to an offer from a top school. We worked through the whole process together from the initial planning phase to submitting the essays, to conducting realistic mock interviews. It is one of the best investments I have made and I recommend working with Emma and Fortuna for your whole application process.
I’ve spent the duration of my professional career (over 5 years in total) working to separate myself from my lackluster undergraduate performance. So, when I decided to apply to institution ranked in the top 10 globally, I researched extensively how I could overcome my >2.9 GPA as a social science major. After unsuccessful attempts (both on my own and with a well-known MBA consultant), I opted to take a chance with Fortuna based on overwhelmingly positive feedback on this site.
After an initial consultation, I was paired with Emma Bond which turned out to be match made in heaven. I came to Emma with a high-level understanding of “my story” and how a MBA could help me achieve my career goals. However, Emma strategically poked holes in my story where required and skillfully helped to fill in any crucial details. Additionally, Emma provided a depth of information across all programs that was a result of her and her colleagues direct experience. Her expertise on how each program evaluates candidate could not be replicated by other means. Her insider knowledge allowed me to put forth the most compelling body of work to each program.
Throughout our engagement, Emma was incredibly pleasurable to work with. She was willing to accommodate my rather demanding work schedule and turned around drafts very promptly. But, I could also rely on Emma to politely push me when necessary to stay in sync with our aggressive timeline. It became apparent that Emma was genuinely invested in my success. Emma set a high standard for work because she knew that’s what it took. I found myself digging deeper to turn around stronger drafts so I wouldn’t disappoint Emma. When I put forth work that she didn’t think was up to par, she didn’t hesitate to roll up her sleeves and masterfully guide me on how the work could be improved. Most notably, Emma helped me interject my personality into the essays and short answers in a professional and charismatic way. Emma’s involvement helped to cultivate applications much stronger than I believed were possible. As a result, I was invited to interview at multiple schools that I was repeatedly told were “out of my league” from other consultants.
When it came time to prep for interviews, Emma was well-prepared to make the mock interview best replicate the actual experience. She asked refreshingly challenging questions and spent extra time ensuring that my answers were as sound as possible. With her preparation, I marched confidently into my interviews and nailed it.
Ultimately, I gained admission to my dream school and punched well above my weight. If you want to maximize your odds at gaining entry to a top MBA program, especially London Business School, you need to work with Emma. She cares about her clients on a whole different level and has the experience to push you above & beyond your capabilities. I’d best sum up our time together as transformational.
I highly recommend working with Emma. For me, it resulted in admission to LSE, IESE and Warwick. Emma opened my eyes to how a successful application should look like. I’m an attorney-at-law, and I hadn’t either studied or applied to a business school before. Emma helped translate my experience from a legal industry and NGO into achievements recognizable for b-schools. She also taught me how to structure my application documents, present my future goals and related them to the school’s programme. Importantly, as I’m seeking a career change, Emma also helped me reflect on my background and skills, which not only contributed to my admission success but will also benefit me in transition I’m about to start. Last but not least, I was impressed how efficient working with Emma was and how fast we managed to improve my application documents. She is definitely the expert who knows what questions to ask you, how to determine your strengths and how to mitigate potential weaknesses in your profile.
I have worked with Emma for ‘Director’s Evaluation’ service as well as ‘Hourly Consulting Service’ after I was invited for the interview. I sincerely enjoyed working with her because of her expertise and knowledge about LBS, insights in admission process (behind the scene), responsive and enthusiastic attitude toward my application and me. If consultants can provide information that I can find from the web (or even worse, not knowing about the information I find), I think there is no value. In that matter, Emma, due to her time at the school, knows every bit of the school that outsiders cannot really find out. Also, even though she left the school some time ago, she is up to date with all the history and changes to the programme (curriculum, events, culture, etc.) because she is still closely connected with many LBS people. When she received my full application for the ‘Director’s Evaluation’, she was quick to recognize all the details about the programme I put in (even though some of the things were new this year), and provided more insights and details so that my application and essays looked like someone within the LBS community had written them (in my opinion). I was also able to demonstrate my fit with LBS in interviews with additional inside knowledge Emma provided. Also, as an applicant, I was always curious about what happens behind the scene with admission team when they are making a decision, and I could not really find the answer because most people can only guess (although some people/consultants are arrogant enough to say they know when they have never sat at the table). Because Emma has made the admission decision with the team before, she exactly knows what’s happening behind the scene and what the admission team is looking for. This was helpful in many ways: carving out irrelevant information in my application that would only bother admission officers to read, changing perspectives in telling my story so that I can showcase my qualities that admission team is looking for, recognizing my weakness and addressing it properly, even helping my mind to be at peace as I know what will happen when I hit the submit button, etc. Lastly, her passion for LBS applicants is tremendous! She tried to help me in any way possible and was willing to communicate at all times. For the past 2 months, we’ve had more than 100 emails going back and forth. She got back to me by the next day, and this is at the latest! She sometimes just emails me back in a real-time. Her comments and actual edits are so detailed and insightful as well. For example, I think my CV initially had all the good contents, but only with her edit, the reader could actually see and easily recognize the great content (I believe this is so important for CV!). Also, just working with someone who is so willing and passionate about my admission definitely helps when I am so tired working on applications. And I can actually build trust toward with her so that we can truly become a team! All in all, I believe I wouldn’t have received my admission if I have not worked with Emma. With Emma’s input, my initial work has improved (more like evolved) to shine! If anyone is interested in LBS, I am 100% confident that Emma is the best consultant on the planet!
Having worked with multiple admission consultants, Emma is definitely the best I had. She helped me with my interview preparation for LBS and gave me great advice when I was on the wait list. I think the first and most important thing is that your consultant is responsible and truly cares about you. Emma gave me her best advice and took the initiative of providing me with additional thoughts even after our prep session was done. Emma knows the school extremely well that she was able to provide me great insights of the school and the programs offered. When I was waitlisted for the MBA program, Emma was also able to give me good feedbacks with realistic expectations throughout the process. Her advice was great and I got off the wait list at the first round of review. I strongly recommend Emma!
Reapplying from an over-represented applicant pool within six months of being waitlisted sounded tough enough, till I reached out to Emma and the team at Fortuna admissions made me feel better about the process. I’d worked with Emma on an Admissions of my prior application followed by Hourly consulting on the essay and interview prep. Emma’s prior consulting & LBS experience meant she w as able to relate to my personal/ career progression, and highlight experiences that made me stand out. Our interactions were informal yet candid, which made working with her very easy even through a tight timeline and juggling multiple pieces of the application packet. Her feedback pushed me out of my comfort zone and towards crafting something that spoke less about only what I do, and more about who I am. Similar to the experience nearly everyone has had with Fortuna, Emma’s turnaround was both super-quick and super-detailed (I still can’t figure out how both go together 🙂 ). From my first draft to the final version, I was able to clearly see the difference in story that Emma’s inputs helped craft. Similarly during interview prep, Emma’s inputs helped me better project who I am and brought a sense of informality to my story, as opposed to a linear approach that I’d typically have followed. I definitely feel Emma’s inputs helped me in crafting a better, more rounded and personal application second time around, and was the biggest influence in helping me secure a place at LBS within six months of a prior application decision. If you’re applying to LBS, Emma should be your go-to person!
My initial conversation with Matt Symonds was the most informative of the many consultancies I reached out to. He was very knowledgeable despite my non-traditional background, and ultimately was the reason I chose Fortuna over others. I used the CSP for the major business school in the UK, and was accepted. Emma was part of the team at Fortuna, and was involved in the later stages of the application process. She came in once the entire application was close to finalised and looked at the whole applications (essays, short answers, CV, etc.) and provided some key insights. I did a mock interview with Emma and also with Karen, and this variety of interviewers was very helpful. Fortuna also used a project management software which was very intuitive and really helped the overall process (vs. traditional email). I am grateful to Emma, Karen and Fortuna for their help, and would thoroughly recommend them especially to anyone who may have a less traditional background for an MBA.
Emma and Melissa were key and instrumental in my successful applications to both INSEAD and LBS (and a few other schools across EU and US!). I always felt like I had their full attention when working on my essays and interview prep. Even after I received my offers they continued to guide me through my decision of school and things I should consider. I highly recommend Emma and Melissa not only for their expertise, but they are essentially providing a peace of mind as all Fortuna consultants have actual admissions experience in top b-schools. Great service and highly, highly recommended!
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