Jonathan Masland

Jonathan turned into a friend immediately allowing his playfulness and genuine interest in my story to almost eclipse how brilliantly smart he is. The combination of hyper competent coach and wickedly personable friend is extremely hard to come by. Jonathan truly understood what I was looking for and helped me articulate it in a way that I could not. Perhaps the most valuable way he helped me was by introducing me to friends in his network that could speak precisely to the experiences I needed to listen to. With Jonathan, you don’t just get his wisdom but he brings the wisdom of his entire network to be your coach. Jonathan helped me from the start of the MBA application through to considering the offers I received; and no doubt, if he is willing I will be leaning on his guidance and friendship for years to come.

Jonathan doesn’t just help you get in. He helps you understand why you belong there, and that’s a different thing entirely.

I came to Jonathan with a single goal: Emory. He respected that, but within the first call, he had already expanded my thinking in ways I hadn’t considered. He built me a full spreadsheet with schools filtered by geography, GMAT waiver eligibility, consortium membership, and investment banking placement rates, before I even asked for it. That level of preparation told me everything about how he operates.

Beyond strategy, Jonathan opened doors I didn’t know existed. He introduced me to consortium funding paths, TOIGO, diversity weekends, and scholarship programs that weren’t on my radar. More importantly, he connected me directly with current students at my target schools, people I could actually talk to. That kind of access is rare, and he gave it freely.

What I’ll remember most is that Jonathan showed up for me during one of the hardest weeks of his life. He had just lost his father, 10 days from diagnosis to passing, and he still came to our call prepared, focused, and genuinely invested in my success. That’s not professionalism. That’s character.

I ultimately chose a different path, and that decision had nothing to do with Jonathan and everything to do with where life took me. He challenged my thinking at every turn and treated me like someone worth betting on.

If you’re serious about this process, work with Jonathan.

From the start, it was clear that Jon didn’t just care about the consulting as a gig. He cared about my outcomes as a human. He gave me clear, actionable, and thoughtful advice, and my essays were materially improved as a result. He was generous with his time, and always made himself available, even on short notice. Jon really did pay attention to what I wanted, and who I was, and how I could translate that into my application.

I spoke with a handful of admissions consultants, and almost all of them sounded like sales pitches. To be honest, I was very much “M7 or bust”, yet several tried to push me toward lower-tier programs as safety options.

My first conversation with Jonathan felt completely different. He spoke to me like a friend and showed a genuine interest in my stories, values, and long-term aspirations. I still remember that what was supposed to be a 30-minute call turned into an hour-long conversation, and we didn’t even talk about schools. By the end of that first meeting, I knew with certainty that Jonathan was the person I wanted to work with.

Working with Jonathan was a fun and tremendous experience. He was my No.1 supporter as we narrowed my focus to four top programs, with no safety schools, and an invaluable resource throughout the entire process. He consistently went above and beyond by tapping into his own network to help me craft the strongest possible application. From school visit planning and alumni outreach to resume building and mock interviews, I learned so much from him. Most importantly, I became more confident at every step of the journey.

In the end, I was admitted to one program, but it was my dream school. Looking back, it worked out exactly as it was meant to. The work I did with Jonathan across all applications brought out the best in me and prepared me perfectly for my top choice.

I was once skeptical about the value an admissions consultant could add. Now, I’m incredibly grateful that I met Jonathan, not just for my MBA journey, but for a lifelong mentor and friend. If you’re like me and want to give your best possible shot with expert guidance, do yourself a favor and give Jonathan a call.

I am an international ORM reapplicant who was unsuccessful in gaining admission in the R2 cycle of the previous year. I was introduced to Jonathan as I was looking to reapply in R1 the subsequent year and worked with him to apply to 5 M7 programs.

I was unsure what I wanted to do post-MBA (which I suspect came through in my previous unsuccessful applications). With Jonathan’s guidance, I gained a clear direction for a career path that I was truly excited about, and that was unique to my lived experiences. This lent itself to an authentic and compelling story for my applications. His experience also came through during interview prep, which enabled me to feel confident in telling my story during these interviews. Despite the significant time difference, Jonathan always made himself available and was highly responsive throughout the process.

Jonathan’s guidance was instrumental in my success in securing 2 M7 admits (including 1 with a scholarship). I highly recommend working with him if you are looking to not only secure admission to a top MBA program but also do so with a clear career vision.

I worked with Jonathan for my 2+2 Deferred MBA admissions. He was extremely diligent and proactive with his mentorship and helped me craft an excellent narrative for my applications. We have stayed in touch even after the admission cycle, and I feel very fortunate that I got to know him.

Jonathan and I connected after I was waitlisted at Tuck. His guidance played a key role in helping me handle the uncertainty of the waitlist process. He worked with me on crafting updates to the admissions committee that were thoughtful, well timed, and impactful. Jonathan offered more than just strategic advice. He became a mentor who understood my goals, challenged my thinking, and helped me stay focused. I am genuinely grateful for his support and would recommend him to anyone seeking clarity and confidence on their MBA admissions path.

I was in the middle of my application process when I met Jon through Fortuna to get much-needed help on a major part of my application. From the first call itself, he’s been an amazing mentor and a true friend.

I was particularly confused about how to approach my post-MBA career narrative during my R1 applications. Jon helped me break down the stories and make clear connections, helping me figure out which stories made the most sense based on my background, interests, and expertise in order to craft a compelling narrative. He also helped me explore various career options from a 30,000 ft viewpoint to help me visualize my future fit with various career and life trajectories.

He also prepared me for the admissions interview with his highly tailored advice based on his thorough understanding of my past experiences (which he made a conscious effort to learn about). He knew based on my background exactly the elements I needed to include in my interview responses, which helped tremendously in my interviews with Booth, Tuck, Darden, Ross, Anderson, and McCombs.

Jon has been a great friend even after my applications were submitted. He roots for you both with his heart and his actions. He put me in touch with several alumni across schools to help me better understand the schools and to provide me with a chance to learn from the people who are already successful in a career I am planning to pursue myself. One of those connections was so happy with our conversations that when Jon suggested he write me a recommendation he wrote a very thoughtful letter of support to his MBA school for my candidacy.

With Jon by my side, I was able to get into Darden, Anderson, and McCombs with scholarships, along with getting waitlisted at Booth, CBS, Yale, Johnson, and Ross (which I didn’t pursue). I’m excited to join Darden this fall and I have Jon to thank for it.

I’m very fortunate to have met Jon. Even during some personal problems I went through during the application cycle, Jon took out the time to reach out and share his own personal experiences which helped me get through a difficult time. Whether through our shared love for pets or as a mentor, I hope to stay connected to Jon for decades to come.

Working with Jonathan was one of the best decisions I made during my MBA application journey. From the very beginning, he helped me craft a compelling and authentic narrative that truly reflected my experiences, aspirations, and strengths. His strategic guidance, deep understanding of the admissions process, and ability to highlight what makes each candidate unique were invaluable.

Thanks to his support, I have been accepted into three, top 30 MBA programs with two with full scholarships! His insights into storytelling, essay structuring, and interview preparation made a significant difference in my confidence as an applicant.

Jonathan has a proven track record of success as my fiancé also worked with him and received full scholarships to the programs he applied to. His guidance helped us achieve our MBA dreams and I am confident that he can do the same for you!

Working with Jonathan has been game changing for me. From day one, his commitment to deeply understanding my career goals and motivations set the tone for an incredibly productive collaboration. He didn’t just help me revise my essays—he helped me crystalize exactly why an MBA is important for me and where I want to steer my career in the long run.

That early investment in my goals paid off in spades. My essay writing process was faster and more focused, and every draft—from my very first brainstorming session to the final polished piece—felt authentically me, bolstered by his challenges to dig deeper. Beyond essays, Jonathan guided me through interviews, provided real-time feedback, and was always available when I needed advice or a quick pep talk.

His mentorship style is authentic and transparent. He pushed me to think more deeply, challenged me in exactly the right ways, and never let me settle for “good enough.” I can honestly say I grew both as an applicant and a professional because of his guidance. I’m genuinely pleased with the entire experience and look forward to staying in touch with him for many years to come.

If you’re looking for an MBA consultant who will not only sharpen your application but also help you clarify your ambitions and boost your confidence, Jonathan is absolutely the right choice.

Jonathan is a true coach who knows exactly when to challenge you to dig deeper and when to let your ideas flow. I first heard about him from my brother—now a Yale MBA candidate—who recommended I work with Fortuna for my applications. Even though my brother and I have very different personalities and professional backgrounds, Jonathan’s approach felt seamlessly tailored to my own goals and working style. He not only saved me valuable time but also helped me develop an authentic narrative that highlighted who I am in the best possible light. His emphasis on understanding how my formative experiences shaped my career journey allowed me to present a clear, cohesive picture of myself throughout my applications.

Jonathan’s career coaching expertise also helped me think beyond admissions and envision my long-term aspirations. He turned the application process into a deeply reflective experience, guiding me to articulate who I want to become and where I want to go. I consistently felt that he was invested in my future beyond the immediate goal of securing an MBA spot, and his support enabled me to present my best self every step of the way.

I worked with Jonathan in 2022 on my MBA applications, and his support was instrumental in helping me gain acceptance to three schools, including full scholarships from two of them. Unfortunately, I had to defer due to work commitments. This year, I reengaged Jonathan for the reapplication process, and once again, he exceeded expectations. Jonathan helped me craft a compelling and succinct narrative, ensuring that my story was consistent across my application materials. He was always honest and blunt when necessary, which helped sharpen my essays and strategy. His insights were invaluable, and I could not have asked for a better guide through this process and I have already recommended Jonathan to a few people including my fiancée. If you are serious about you MBA journey, Jonathan is your person!

Jonathan Masland is an outstanding MBA consultant who played a pivotal role in shaping my application strategy.

I reached out to Fortuna, 2 weeks before the round 1 application deadline. They never tried to convince me to get a full package given the time constraint and suggested Jonathan.

From the first interaction, Jonathan’s expertise, personalized approach, and deep understanding of the MBA admissions process stood out. He took the time to thoroughly understand my unique background as a physician-scientist, helping me highlight my strengths and experiences in a way that truly resonated with each program’s values.

What impressed me most was Jonathan’s ability to refine and articulate my narrative with clarity and precision. His feedback was always insightful, constructive, and tailored to my goals. Whether it was brainstorming essay topics, preparing for interviews, or navigating the complexities of waiver applications, Jonathan was a trusted partner throughout the process.

His dedication and genuine commitment to my success made all the difference, and I can confidently say that Jonathan helped me put forward the best version of myself. I highly recommend him to anyone seeking an MBA consultant who not only knows the process inside and out but also cares deeply about their clients’ outcomes.

Jonathan was an excellent coach, and I cannot recommend him enough. With his unique experience from his many years at a top MBA program, he immediately opened my eyes to strategic moves in the admissions process that I otherwise would never have considered. We discussed my story and crafted an application that perfectly fit my target school. Thanks to Jonathan, I’m squarely in the mix for my dream school, a school that other admissions coaches told me was out of reach. If you’re preparing for MBA applications and you want an edge that will help you stand out, consider working with Jonathan.

Jonathan went above and beyond to ensure I put my best foot forward in all aspects of the application and interview process. He made himself available at all hours and highlighted aspects of the process and my candidacy that I would have never thought about. A true pleasure to work with and couldn’t recommend highly enough.

Jonathan was a game-changer for my MBA apps. Juggling five programs felt overwhelming, but he made it feel doable. We dug into my story, polished my resume, and everything in between. Every app felt like ‘me’ but better. If you’re stepping into the MBA ring, you want Jonathan in your corner.

As a non-traditional applicant, I worried about how I was going to craft a compelling narrative for business school. Jonathan was a one stop shop, providing the tools, advice, and ideas I needed to be successful. Jonathan is great at meeting you where you are at, helping to pull your story out and put it on a page while still maintaining your voice. I highly recommend giving Jonathan the chance to get you into the school of your dreams!

Jonathan was a great coach – always available to give pointers, he saved me loads of time getting my application to a final product.

I decided to work with Fortuna Admissions because I was concerned that while I had strong work experience, it would not compensate for my poor GPA and average GMAT. Jonathon helped me fix issues I did not even realize my application had. My resume, for example, which I thought was adequate, we iterated countless times, and then I realized just how inferior my initial draft was. After working with Jonathon, my essays were notably stronger, but more importantly, the story my entire application told was far more consistent and engaging. Not only did we iterate numerous times, but Jonathon was also incredibly responsive and quick to provide feedback, which was vital as I had tight deadlines. I have little doubt that I would not have been admitted to LBS, one of my top choices, had it not been for Jonathon, and I am incredibly grateful for his help.