How Darden Hit No. 1 in Student Satisfaction

In any case, Carraway believes that student satisfaction is often cyclical. “If one class is unhappy, the next one tends to more more happy,” he says. “The challenge now is how to break that cyclicality.” Carraway also believes that another important factor in overall satisfaction is student leadership. “When student leadership is weak, the class tends to be unhappy, in part because the leadership drives the engagement.” The student leadership in Darden’s Class of 2010 was exceptionally strong. “So now we’re asking ourselves how do we help insure there is strong student leadership? How do we influence that process.”

BUSINESSWEEK’S STUDENT SATISFACTION RANKINGS OVER THE YEARS.

School & 2010 Rank 2008 2006 2004 2002 2000 1998
1. Virginia (Darden) 14 6 7 6 2 15
2. Chicago (Booth) 1 1 5 3 24 9
3. MIT (Sloan) 5 5 4 11 7 19
4. Berkeley (Haas) 8 7 13 10 14 14
5. Harvard Business School 4 8 11 14 4 13
6. Northwestern (Kellogg) 6 2 2 1 1 6
7. Stanford 2 3 1 5 15 8
8. Cornell (Johnson) 15 14 8 2 8 4
9. USC (Marshall) 25 19 23 16 19 18
10. Columbia Business School 7 16 15 17 17 21
11. Pennsylvania (Wharton) 3 4 3 12 3 2
12. Carnegie Mellon (Tepper) 20 20 19 22 13 5
13. Michigan State (Broad) 33 31 NA 28 29 NA
14. Dartmouth (Tuck) 11 12 8 4 12 7
15. Duke (Fuqua) 13 9 12 9 10 10
16. Michigan (Ross) 10 10 9 13 5 3
17. UCLA (Anderson) 18 15 10 7 6 1
18. Yale School of Management 19 13 21 8 22 11
19. UNC (Kenan-Flagler) 17 18 17 16 11 17
20. New York Univ. (Stern) 12 11 14 20 16 20
21. Southern Methodist (Cox) 21 NA NA NA NA NA
22. Emory (Goizueta) 16 17 20 19 26 NA
23. Georgetown (McDonough) 26 23 26 32 27 NA
24. Notre Dame (Mendoza) 23 32 35 35 NA NA
25. Georgia Tech 31 NA NA NA 39 NA
26. Indiana (Kelley) 9 21 18 23 20 25
27. Rice (Jones) NA NA NA NA NA NA
28. Washington Univ. (Olin) 24 27 16 21 9 16
29. Texas-Austin (McCombs) 22 24 22 25 21 26
30. Vanderbilt (Owen) 29 25 27 27 23 NA
31. Brigham Young (Marriott) 27 NA NA NA NA NA
32. Wisconsin-Madison NA NA NA NA NA 32
33. Maryland (Smith) 28 22 24 15 25 23
34. Boston University 36 NA NA NA NA NA
35. Minnesota (Carlson) 41 NA NA NA NA NA
36. Washington (Foster) 30 NA NA NA NA NA
37. Rochester (Simon) 34 28 25 24 18 NA
38. Babson (Olin) 32 NA NA NA NA NA
39. Purdue (Krannert) 37 26 28 26 28 29
40. Arizona State (Carey) 35 NA NA NA NA NA
41. Ohio State (Fisher) 39 NA NA NA NA NA
42. Penn State (Smeal) NA NA NA NA NA NA
43. Texas A&M (Mays) NA NA NA NA NA NA
44. Wake Forest NA NA NA NA NA NA
45. Boston College (Carroll) NA NA NA NA NA NA
46. William & Mary (Mason) NA NA NA NA NA NA
47. Thunderbird 38 NA NA NA NA NA
48. Northeastern NA NA NA NA NA NA
49. George Washington 43 NA NA NA NA NA
50. Howard University NA NA NA NA NA NA
51. Case Western (Weatherhead) NA NA NA NA NA NA
52. Tulane (Freeman) NA NA NA NA NA NA
53. Georgia (Terry) NA NA NA NA NA NA
54. Pittsburgh (Katz) NA NA NA NA NA NA
55. Rutgers University NA NA NA NA NA NA
56. Illiniois-Urbana Champaign 44 NA NA NA NA NA
57. Buffalo NA NA NA NA NA NA

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