Harvard | Ms. Athlete Entrepreneur
GMAT 750, GPA 3.3
Chicago Booth | Mr. Guy From Taiwan
GRE 326, GPA 3.3
Duke Fuqua | Mr. Enlisted Undergrad
GRE 315, GPA 3.75
Darden | Mr. Stock Up
GMAT 700, GPA 3.3
Darden | Mr. Education Consulting
GRE 326, GPA 3.58
Tepper | Mr. Leadership Developement
GMAT 740, GPA 3.77
Columbia | Mr. NYC Native
GMAT 710, GPA 3.8
Harvard | Ms. Ambitious Hippie
GRE 329, GPA 3.9
Stanford GSB | Mr. Classic Candidate
GMAT 760, GPA 3.9
Stanford GSB | Mr. Unrealistic Ambitions
GMAT 710, GPA 2.0
Stanford GSB | Mr. Equal Opportunity
GMAT 760, GPA 4.0
Tuck | Mr. Over-Experienced
GRE 330, GPA 3.0
HEC Paris | Mr. Indian Entrepreneur
GMAT 690, GPA 2.1
Chicago Booth | Mr. Community Uplift
GMAT 780, GPA 2.6
UCLA Anderson | Mr. Worldwide
GMAT 730, GPA 3.1
Wharton | Mr. LatAm Indian Trader
GMAT 720, GPA 3.5
Wharton | Mr. MBB to PE
GMAT 740, GPA 3.98
Harvard | Mr. Soldier Boy
GMAT 720, GPA 3.72
Harvard | Mr. MBB Aspirant
GMAT 780, GPA 3.7
Harvard | Ms. Finance
GMAT 760, GPA 3.48
Cornell Johnson | Mr. Angel Investor
GMAT 700, GPA 3.20
Rice Jones | Mr. ToastMasters Treasurer
GMAT 730, GPA 3.7
Kellogg | Mr. MBB Private Equity
GMAT TBD (target 720+), GPA 4.0
Said Business School | Ms. Creative Planner
GMAT 690, GPA 3.81 / 5.0
Stanford GSB | Mr. Wedding Music Business
GMAT 710, GPA 3.7
Harvard | Mr. Big 4 Auditor
GMAT 740, GPA 3.55
Harvard | Mr. Software PE
GMAT 760, GPA 3.45

The Little Business School That Could

Brandeis International Business School

Of course, he’s building these programs under the name of a relatively small liberal arts university but one with a world-class brand. While the business school gets little respect from U.S. News, the magazine last month ranked Brandeis University 33rd among national universities in the U.S. Like ‘Ted’ Snyder at Yale, Magid believes strongly that the business school should take greater advantage of the intellectual resources of the rest of the university.

“The business model for most business schools has been a standalone model,” he says. “I believe in a more integrated approach where students get the ability to leverage the university. They can take courses in other departments and speakers from all over the university come into the school.”


Several courses in the school’s green MBA program, for example, have been jointly developed with Brandeis’ Heller School for Social Policy and Management. In March of 2013, the business school is co-sponsoring a symposium on Brazil with its International Center for Ethics, Justice, and Public Life.

In the fall of 2010, moreover, the business school started an undergraduate business major, which has since tripled in enrollment to 400 students. Between the business major, a business minor and a five-year BA/MA program, Brandeis IBS touches nearly one out of every ten undergrads at Brandeis University.

Magid says he sees three big trends in business education that align with his personal vision for the school: 1) A more integrated approach with the university, 2) A way of teaching business that is global, and 3) An emphasis on business ethics and social justice. “Justice Brandeis was all about that,” says Magid. “And we have been global from the very beginning.”


He expects to make public a capital campaign next year to raise $100 million, including $20 million for a new building with dedicated space for career development and executives in residence. The business school is open to a naming gift, something that Magid believes could be worth between $50 million and $100 million. “Most of the money,” he says, “will go toward the 3Fs: faculty, fellowships, and facilities.”

Magid sees a rocky path ahead for many schools and wants to make sure Brandeis’ International Business School isn’t one that falls into trouble. “I think business schools are in for a shakeout,” he says. “There is a surplus of schools, offering the degree versus the supply of students who can take off two years to get an MBA. Unless you can differentiate your brand, you’re going to be in trouble.”




About The Author

John A. Byrne is the founder and editor-in-chief of C-Change Media, publishers of Poets&Quants and four other higher education websites. He has authored or co-authored more than ten books, including two New York Times bestsellers. John is the former executive editor of Businessweek, editor-in-chief of Businessweek. com, editor-in-chief of Fast Company, and the creator of the first regularly published rankings of business schools. As the co-founder of CentreCourt MBA Festivals, he hopes to meet you at the next MBA event in-person or online.