B-School Bulletin: Stanford Grad’s Vision: More Love & Positivity by: Marc Ethier on May 27, 2018 | 787 Views May 27, 2018 Copy Link Share on Facebook Share on Twitter Email Share on LinkedIn Share on WhatsApp Share on Reddit Chicago Booth photo Behavioral Economist Sendhil Mullainathan To Join Booth Faculty As University Professor News from Chicago Booth “Influential economics scholar Sendhil Mullainathan will join the University of Chicago Booth School of Business faculty on July 1, 2018, where he has been appointed University Professor. He currently serves as the Robert C. Waggoner Professor of Economics at Harvard University. “Mullainathan’s research spans broad areas of economics: behavioral, labor, public economics and corporate finance, and most recently has focused on the intersection of machine learning and public policy. His seminal research includes topics ranging from the impact of poverty on mental bandwidth to showing that higher cigarette taxes make smokers happier. “’Sendhil is a phenomenal scholar, whose work has had great impact in a variety of fields,’ said Madhav Rajan, dean of Chicago Booth and the George Pratt Shultz Professor of Accounting. ‘Sendhil’s history of collaboration across disciplines will strengthen ties among Booth’s research areas and deepen the school’s connections to the rest of the University.’” Read more … News from London Business School The essence of marketing lies in encouraging people to embrace your brand and buy your products or services. While that will likely never change, the way companies deliver their message has, with the digital age creating new channels through which to reach consumers. Businesses that traditionally marketed via print and TV ads now need to understand what resonates with audiences on social media, video-sharing platforms and websites carrying advertising. So how do they gather data on potential customers and then use that information to create effective marketing campaigns?” Read more … Examining Money And Diversity In Paid Studies On Campus News from Stanford GSB “Fliers recruiting participants for research studies conducted by the Graduate School of Business (GSB) Behavioral Lab, the psychology department, the Laboratory for Social Research and more can be found all around campus. Students participate in this research for a variety of reasons, but monetary reasons dominate the academic ones, raising concerns amongst researchers about maintaining representative and diverse samples. “It’s well known that many students use the money they receive from participating in studies to cover extra expenses. “’In general it’s been great,’ said Alessandra Marcone ’20, a student who has taken studies up to once a week. ‘[The studies put] cash in my pockets that I use to buy food when I’m hungry.’” Read more … DON’T MISS LAST WEEK’S NEWS- AND DATA-FILLED BULLETIN Previous PagePage 3 of 3 1 2 3