December 20, 2017

One of three INSEAD campuses

Prospective students are warmly invited to attend this upcoming MBA Masterclass & Alumni Panel to learn more about the INSEAD MBA Programme. INSEAD MBA Alumni will be there to give more personal insights and tips, career transformation stories, to answer questions on curriculum, campus life and any other questions you need answered in order to start your MBA journey.

Synopsis of the Event:

Understand & Influence Customers, by Ziv Carmon, INSEAD’s Dean of Research and the Alfred H. Heineken Chaired Professor of Marketing

Through the lens of the powerful popular discipline named Behavioral Economics, attendees will explore key limitations that get in people’s way when they try to make sound judgments and decisions. Then there will be a discussion about how understanding such human limitations can provide practical insights that enable firms to shape their customers’ preferences and to color their perceptions. Building on practical examples, we will see how such actions can, in turn, help increase sales, as well as customer satisfaction and profitability.