Berkeley Haas | Mr. Hanging By A Thread
GMAT 710, GPA 3.8
Harvard | Ms. Risk-Taker
GRE 310 (to retake), GPA 3 (recalculated)
London Business School | Mr. College Dropout
Stanford GSB | Mr. MBB to PM
GRE 338, GPA 4.0
Harvard | Mr. MBB Latino Engineer
GMAT 710, GPA 3.75
Harvard | Ms. Analytical Leader
GMAT 760, GPA 3.9
Stanford GSB | Ms. Top Firm Consulting
GMAT 710, GPA 3.7
Harvard | Mr. Green Energy Revolution
GMAT 740, GPA 3.4
INSEAD | Mr. Truth
GMAT 670, GPA 3.2
INSEAD | Mr. Powerlifting President
GMAT 750, GPA 8.1/10
Harvard | Mr. Mojo
GMAT 720, GPA 3.3
Ross | Mr. Law To MBA
GRE 321, GPA 3.77
Stanford GSB | Mr. Failed Startup Founder
GMAT 740, GPA 4
Wharton | Mr. African Impact
GMAT 720, GPA 3.8
Harvard | Mr. Sommelier
GMAT 710, GPA 3.62
Wharton | Mr. MBA When Ready
GMAT 700 (expected), GPA 2.1
Kellogg | Mr. Danish Raised, US Based
GMAT 710, GPA 10.6 out of 12
Kellogg | Mr. AVP Healthcare
GRE 332, GPA 3.3
HEC Paris | Mr. Strategy & Intelligence
GMAT 600 - 650 (estimated), GPA 4.0
Stanford GSB | Mr. Technopreneur
GRE 328, GPA 3.2
Harvard | Mr. Schoolmaster
GMAT 710 (to re-take), GPA 3.5 (Converted from UK)
Cambridge Judge Business School | Ms. Story-Teller To Data-Cruncher
GMAT 700 (anticipated), GPA 3.5 (converted from Australia)
Kellogg | Mr. Operator
GMAT 740, GPA 4.17/4.3
INSEAD | Mr. Business Manager
GMAT 750, GPA 3.0
Berkeley Haas | Mr. Army Marketing
GRE 327, GPA 3.8
Harvard | Mr. STEM Minor
GMAT 740, GPA 3.78
HEC Paris | Mr. Productivity Focused
GMAT 700, GPA 3.6

Smart & Wacky StartUp Ideas From Harvard

Have a friend going through a difficult breakup? Buy them a “breakup box” that includes a bunch of customized chocolates, an iTunes playlist of breakup songs, a prescription pad of suggested activities and inspiration for the first 30 days, and a box of tissues.

Need a taxi? There’s a smartphone app that finds your exact location. With a single tap on your iPhone, the closest taxi is dispatched to you in minutes. The tagline for the business: “Don’t call, don’t hail, just use Taxi Galaxi!”

They are just two of some 150 ideas for new startup businesses that are coming out of Harvard Business School’s new MBA curriculum. The startups range from one company called Kinsey that sells “premium undergarments” for men via an online site to another called 4n Friend that is creating an online network that matches language tutors with students all over the world. Kinsey’s marketing materials promote its products this way: “Underneath every man and his pants is a thirst for style.”

Most of these fledgling enterprises were launched last week by a April 18th deadline imposed by the school on the 150 six-student teams participating in the initiative. The exercise is the third part of Field Immersion Experiences for Leadership Development (FIELD), a required first-year course that spans a full academic year. The course focuses on developing small-group learning experiences that are immersive, field-based, and action-oriented.

The micro-business startups are part of the final module of FIELD. Three months ago, first-year students were assigned to teams and told to come up with a viable idea and then bring it to life with the help of an initial $3,000 in seed capital provided by Harvard Business School. After ten-minute presentations on their ideas, fellow students, acting as investors, began trading in a simulated stock market that was open for two hours. (See table below on ten of the more highly valued ideas.)

The idea given the best market reception–at least as perceived by Harvard Business School students trading in the simulated market–is IvyKids, a startup that is creating an educational iPad application that supposedly bridges the virtual and physical worlds. The team that came up with the idea has already secured funding outside of Harvard Business School and boasts an advisory board member from Disney. One of the team members has also agreed to work on the project full-time this summer rather than take a summer internship elsewhere.

“Last spring when we were designing the exercise, we looked at ourselves and said this is just crazy to have a team of six students who don’t know each other build a business when they have all this other coursework to do,” says Alan MacCormack, an adjunct professor at Harvard Business School who is one of the faculty designers of the experience. “But it’s really exceeded our expectations in terms of what we have seen teams able to achieve in three months. The diversity of these businesses is really inspirational.”


HBS’ Top Micro StartupsStock PriceDescription
IvyKids$359An educational iPad app that bridges virtual and physical worlds; already has an advisory board member from Disney
ServiceGauge$277Allows companies to get candid customer feedback
RENTective$265Connects out-of-town apartment seekers with locals who are paid to check out apartments they can’t personally visit
Bundle of Joy$254Sells bundles of products for expectant mothers via e-commerce platform$246Similar to HBS startup Rent the Runway, it allows online customers to rent sarees for special occasions
TAV Cashmere$236A socially responsible luxury goods company that donates portion of profits to schools in rural Mongolia
Go Park Go$234An app that connects drivers with commercial parking lots and can set real-time pricing based on parking inventory
TrivPals$220An app that allows users to play mobile trvia games with friends; first release boasts more than 11,000 questions
MySousChef$180A delivery service to make it easy to cook at home$176A website offering two take-out options to customers every evening

Source: The Harbus

Notes: List is of the most highly valued microbusinesses in each Harvard Business School section. Stock price is the perceived value of the startup by fellow students in a stock market simulation

About The Author

John A. Byrne is the founder and editor-in-chief of C-Change Media, publishers of Poets&Quants and four other higher education websites. He has authored or co-authored more than ten books, including two New York Times bestsellers. John is the former executive editor of Businessweek, editor-in-chief of Businessweek. com, editor-in-chief of Fast Company, and the creator of the first regularly published rankings of business schools. As the co-founder of CentreCourt MBA Festivals, he hopes to meet you at the next MBA event in-person or online.