Best 40-Under-40 Professor Kelly Goldsmith

Kellogg marketing Professor Kelly Goldsmith is among this year's 40 under 40

Kellogg marketing Professor Kelly Goldsmith is among this year’s 40 under 40

Kelly Goldsmith

Assistant Professor of Marketing

Age: 34

Institution: Northwestern University, Kellogg School of Management

Before current institution: Yale School of Management

Hometown: San Diego, CA

Marital status: Married

Children: 0

Education: 

Yale School of Management, Ph.D. (Marketing)

Yale School of Management, M. Phil (Marketing)

Yale School of Management, M.A. (Marketing)

Duke University, B.A. (Sociology)

Courses currently teaching: Marketing Research

Fun fact:

I was a contestant on the television show, “Survivor: Africa,” in 2001. For a woman with no athletic abilities, I did remarkably well (which is to say, I made it out alive!).

Professor I most admire:

There are several professors whom I deeply admire for different reasons. At the Kellogg School, I admire Professors Brian Sternthal and Angela Lee for their contributions to the fields of marketing and psychology and for their invaluable guidance and mentorship. I will always look up to my academic advisor, Professor Ravi Dhar (Yale), for his wisdom, creativity, and relentless work ethic. Finally, I admire Professor Marshall Goldsmith (my father) who inspires thousands of people every year as the world’s foremost authority on leadership (plus he’s an all-around great dad!).

Most memorable moment as a professor:

My most memorable moment as a professor so far came when I was one of five professors nominated for Kellogg’s 2013 Outstanding Professor of the Year Award. The nominations are determined by a student vote, and I was truly honored to receive so much support from my students.

“If I weren’t a B-school professor…”

Prior to getting my Ph.D. in marketing, many of my jobs involved doing hands on data collection and/or live observation of consumers making real purchase decisions in the field (read: the mall). Nowadays, I deal more with datasets than people–and I miss the unique insights that can come from actually observing the way people behave on their own. I suppose if I weren’t a B-school professor, I might be doing something like that: sitting in a mall with a clip board, spying on people, and trying to make sense of how they behave.