Stanford GSB | Mr. Failed Entrepreneur
GMAT 750, GPA 3.7
Stanford GSB | Mr. Nuclear Vet
GMAT 770, GPA 3.86
Stanford GSB | Mr. SpaceX
GMAT 740, GPA 3.65
MIT Sloan | Mr. Latino Insurance
GMAT 730, GPA 8.5 / 10
Stanford GSB | Mr. Startup Founder
GMAT 700, GPA 3.12
Wharton | Mr. Data Dude
GMAT 750, GPA 4.0
UCLA Anderson | Ms. Triathlete
GMAT 720, GPA 2.8
Kellogg | Mr. MBB Private Equity
GMAT TBD (target 720+), GPA 4.0
Harvard | Mr. MedTech Startup
GMAT 740, GPA 3.80
INSEAD | Mr. Media Startup
GMAT 710, GPA 3.65
Yale | Mr. Yale Hopeful
GMAT 750, GPA 2.9
MIT Sloan | Mr. MBB Transformation
GMAT 760, GPA 3.46
Wharton | Mr. Swing Big
GRE N/A, GPA 3.1
Harvard | Mr. CPG Product Manager
GMAT 720, GPA 3.5
Stanford GSB | Mr. Tesla Intern
GMAT 720, GPA 3.9
Stanford GSB | Mr. Supply Chain Data Scientist
GMAT 730, GPA 3.9
Stanford GSB | Mr. Global Consultant
GMAT 770, GPA 80% (top 10% of class)
Stanford GSB | Mr. MBB/FinTech
GMAT 760, GPA 3.7
Stanford GSB | Mr. Digital Indonesia
GMAT 760, GPA 3.7
Stanford GSB | Mr. Equal Opportunity
GMAT 760, GPA 4.0
Stanford GSB | Mr. MBB to PM
GRE 338, GPA 4.0
Stanford GSB | Mr. LGBT Social Impact
GRE 326, GPA 3.79
Stanford GSB | Mr. Oilfield Trekker
GMAT 720, GPA 7.99/10
Kellogg | Mr. Big 4 Financial Consultant
GMAT 740, GPA 3.94
Stanford GSB | Mr. Mountaineer
GRE 327, GPA 2.96
Harvard | Mr. Tech Start-Up
GMAT 720, GPA 3.52
Rice Jones | Mr. Simple Manufacturer
GRE 320, GPA 3.95

Wharton Using MOOCs To Recruit MBAs

CAN IT CANNIBALIZE A SCHOOL’S EXISTING PROGRAMS?

Levin downplays the possibility that this new specialization could cannibalize the school’s more traditional, on-campus offerings. “So far, the reality has proven to be just the opposite,” said Levin. “You reach a wider audience, including people who would never have access to your existing programs. The great majority of learners are people who don’t have the means or the opportunity to leave their countries or jobs and do these programs on campus. And the actual set of existing programs has been positive rather than negative because the wide global attention it brings has generated a lot of leads and hence a lot of revenue to our partners. The revenue they get from lead generation through Coursera courses far exceed their revenue from the courses directly.”

The new specialization also changes the way Wharton will deliver its Fundamental Series. “In the old format, the courses ran in fixed sessions,” added Levin. “In the new format, they are offered on demand at any time. So students can choose the sequence and the timing. This is another innovation we came up with in the last few months which has resulted in a boost in the number of people taking the courses. They can take two at a time, binge them over a weekend or spread it out over a longer period of time.”

Currently there are no time limits on when a student must complete a course, but Coursera typically gives participants six months.

Levin said that the Wharton courses will continue to be available for free on an individual basis, without a certificate of completion. “We are committed to the idea that the basic content is available for free,” he told Poets&Quants. “To get the specialization certificate and the capstone, you have to pay for it. The fees are very low compared to the value created for our learners.”

He did not disclose the revenue share with Wharton for the new specialization.

DON’T MISS: ESSENTIAL MOOCS IN BUSINESS IN FEBRUARY

About The Author

John A. Byrne is the founder and editor-in-chief of C-Change Media, publishers of Poets&Quants and four other higher education websites. He has authored or co-authored more than ten books, including two New York Times bestsellers. John is the former executive editor of Businessweek, editor-in-chief of Businessweek. com, editor-in-chief of Fast Company, and the creator of the first regularly published rankings of business schools. As the co-founder of CentreCourt MBA Festivals, he hopes to meet you at the next MBA event in-person or online.